Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. The answer: data.

Data 195

Data Account Based Marketing Demographics Campaigns 195

Connext Digital

OCTOBER 23, 2023

Customer segmentation is a critical component of any effective marketing strategy. By dividing your customers into groups based on common characteristics or traits, businesses can gain valuable insights to craft targeted campaigns that resonate with each segment. Drive more conversions among new leads?

Segment 52

Segment Campaigns Customer Marketing 52

Zoominfo

DECEMBER 28, 2020

What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing? Simpler design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. Get a Demo What Are Key Segments in Marketing?

Segment 100

Segment Account Based Marketing Lead Rank Lead Scoring 100

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

FEBRUARY 25, 2021

A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Read on to get the ins and outs of attracting prospects (and converting them into customers) with a step-by-step webinar formula. What Is a Webinar Funnel?

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Hubspot Sales

MARCH 27, 2023

This foundational step will help you figure out what your target audience is, which is the next step to selling services online. Define your target audience Defining your target audience is a critical step to any kind of selling, and it also applies to selling services online. Or just a limited selection to start?

How To 117

How To Social Media Intent Hubspot 117

BuzzBoard

FEBRUARY 20, 2024

What Services Can I Offer to Position My Digital Marketing Agency for Small Businesses? As salespeople in a digital marketing agency that serves small businesses, staying ahead of the curve is vital. Moreover, AI can revolutionize personalized marketing efforts. Even small businesses are starting to see the potential of AI.

Outsourcing Services 52

Outsourcing Services Sales Process Small Business Small Business 52

BuzzBoard

JANUARY 24, 2024

Embarking on the journey of finding customers in the small and medium-sized business (SMB) landscape can be both challenging and rewarding. In the SMB space, where each business possesses its unique character and demands, the quest for customers requires a strategic and targeted approach.

Customer 52

Customer Segment Campaigns Analytics 52

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

DiscoverOrg Sales

APRIL 19, 2018

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: new customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. Calculate your Total Addressable Market (TAM). Think like a customer first.

Territories 181

Territories Outsourcing Services Ideal Customer Profile Buyer 181

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. It’s no longer good enough to send your entire customer database the same offers. That’s why email list segmentation is the key to successful email marketing. What is Email List Segmentation?

Segment 130

Segment Buyer Persona Email Marketing Telecommunications 130

Lead411

MARCH 28, 2024

Businesses who analyze this data might acquire important insights into their target audience’s interests, pain spots, and purchasing intent. Better ROI: By targeting the right audience with the right message at the right time, firms can increase marketing and sales efficiency, resulting in a higher return on investment (ROI).

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

LeadFuze

JULY 23, 2023

Whether you’re a startup founder, small business owner, or marketing professional, understanding how to find your target market is crucial for your success. According to industry studies, businesses that effectively identify and cater to their target audience see significantly higher conversion rates.

Demographics 52

Demographics Marketing Segment Social Media 52

BuzzBoard

APRIL 5, 2024

Understanding the Importance of Content Marketing in Lead Nurturing for Small Businesses The significance of content marketing in nurturing leads for small businesses is profoundly essential. Globally recognized, content marketing forms the crux of successful lead-nurturing strategies. Begin by empathizing with the customers.

Sales Qualified Lead 52

Sales Qualified Lead Lead Nurturing Lead Rank Lead Scoring 52

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. What is list segmentation?

Segment 124

Segment Email Marketing Marketing Buyer Persona 124

BuzzBoard

JANUARY 19, 2024

Within the developing sphere of digital marketing services, salespeople targeting small businesses face unique challenges and opportunities. The first step is to identify your target market within this spectrum and understand their pain points, goals, and challenges.

Small Business 52

Small Business Small Business Sales Qualified Lead Lead Rank 52

BuzzBoard

JANUARY 31, 2024

The term ‘SMB’ holds significant relevance in the business world, representing a vital segment of the economy characterized by its dynamism, diversity, and entrepreneurial spirit. Understanding these distinctions is crucial for sales professionals navigating the intricacies of digital marketing in the SMB sector.

Small Business 52

Small Business Small Business Segment Construction 52

BuzzBoard

JANUARY 31, 2024

In the digital marketing space, success lies in connecting with the right audience with personalized strategies. However, one of the fundamental challenges faced by B2SMB organizations is identifying and reaching out to potential customers. Knowing these terms sets the foundation for successful prospecting. to connect with SMBs.

Ideal Customer Profile 52

Ideal Customer Profile Prospecting Social Media How To 52

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Nimble - Sales

NOVEMBER 5, 2020

billion, email marketing can reach more potential customers than any other form of marketing. Email marketing is one of the most cost-effective digital marketing strategies which offers a high return on investment. With the number of email users at more than 2.5

Case Study 103

Case Study Email Marketing Study Tools 103

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. 93% of companies who exceed lead and revenue goals report segmenting their database by persona.

Buyer Persona 165

Buyer Persona Ideal Customer Profile Buyer Lead Gen 165

Act!

JANUARY 23, 2024

Marketers utilize web forms to complete orders, gather customer information, and collect valuable leads, with 28% of them recognizing the positive impact of the proper form fields on lead quality (Venture Harbor). In our latest blog article, we explore the top 3 reasons why Link2forms+ is an indispensable tool for your business.

Benefit 52

Benefit ACT Demand Generation Agencies Lead Generation 52

LinkedFusion

AUGUST 26, 2023

Looking to supercharge your sales and marketing game? Well, ever heard of the LinkedIn account-based marketing strategy? Imagine being able to turn more leads into actual customers without breaking a sweat or adding extra hours to your day. What Is LinkedIn Account Based Marketing? If not, you’re in for a treat.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile LinkedIn Account 52

Zoominfo

JULY 25, 2018

Ultimately, door-to-door sales representatives and marketers have the same goal—to understand each prospect’s wants, needs, and pain points in order to sell them a product. In today’s blog post, we explore the different lessons marketers can learn from door-to-door salespeople to better nurture leads through the sales funnel.

Top of Funnel 150

Top of Funnel Lead Nurturing Buyer Persona Marketing 150

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

BuzzBoard

JANUARY 29, 2024

This blog serves as a gateway into exploring the key distinctions between B2B and B2SMB, shedding light on their unique dynamics and implications. B2B (Business to Business): Target Audience: B2B companies focus on selling products or services directly to other businesses. Defining B2B and B2SMB 1.

B2B 52

B2B Scale Small Business Small Business 52

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer.

Intent Signal 246

Intent Signal Intent Data Intent Buyer Intent 246

Zoominfo

MAY 11, 2020

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. These pain points represent an opportunity in the IT market. What is a Sales Territory Plan?

Territories 100

Territories Outsourcing Services Buyer Ideal Customer Profile 100

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Targeting based on behavior, location, and other data. Segmentation.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Lead411

AUGUST 22, 2023

This data is a goldmine for sales teams, enabling them to identify and target the most promising prospects. High-quality B2B data helps you understand your potential customers better, tailor your messaging, and ultimately increase conversion rates. Data Enrichment and Validation Maintaining accurate and up-to-date data is pivotal.

Ideal Customer Profile 98

Ideal Customer Profile Maximizer Pipeline B2B 98

LeadBoxer

NOVEMBER 1, 2020

Make dinner, using a recipe that was emailed to you by a food blog you follow and go to sleep. We all encounter an endless barrage of marketing every day. Some of that marketing is effective, and some of it’s, well, annoying. What is Outbound Marketing? Effectiveness of Outbound Marketing What is Inbound Marketing?

Inbound 104

Inbound Outbound Lead Rank Lead Scoring 104