The Pipeline

NOVEMBER 22, 2021

Mark Roberts is a senior-level sales and marketing leader with over 35 years’ experience driving profitable sales growth in market-leading organizations. Mark is an author, public speaker, sales consultant sales trainer, and sales coach. He was also recognized by Sales Hacker Inc.

Lead Rank 173

Lead Rank Lead Scoring Hiring Sales Talent 173

Pipeliner

OCTOBER 31, 2023

In this insightful blog post, we will delve into the world of prospecting, account selection, and the transformative impact of data-driven strategies. The absence of a clear, data-driven approach can render prospecting efforts less effective and less efficient.

Ideal Customer Profile 69

Ideal Customer Profile Social Selling Data Prospecting 69

BuzzBoard

JANUARY 17, 2024

This blog attempts to uncover the gravity of real-time personalization and provide actionable insights for salespeople and media consultants targeting small and local businesses. Let’s delve into the world of AI-driven personalization and discover how it can elevate your B2SMB sales efforts.

Trends 52

Trends Small Business Small Business Face-to-face 52

BuzzBoard

JANUARY 29, 2024

Especially, when catering to small and local businesses, this approach can yield significant benefits in today’s dynamic marketplace. So, if you are a player from the B2SMB (Business to Small and Medium-sized Business) field, this blog is for you. Simply put, in order to know your audience better, you need data.

Social Media 52

Social Media Small Business Small Business Case Study 52

BuzzBoard

JANUARY 8, 2024

This blog post aims to explore the nuances of hyper-personalization for customer engagement, shedding light on innovative strategies powered by generative AI. Key Strategies for Embedding Hyper-Personalization in Customer Engagement Data-Driven Personalization: Utilize customer data to understand preferences, behaviors, and demographics.

Customer 104

Customer Loyalty Small Business Small Business 104

BuzzBoard

DECEMBER 13, 2023

We have already discussed in our last post how managing a large sales team creates hurdles at tracking performance, analyzing sales data, providing personalized coaching, etc. Today’s blog starts right there! By implementing AI-powered analytics and assistive technology, sales leaders can easily monitor team performance.

Scale 105

Scale Maximizer Remedy Analytics 105

Highspot

OCTOBER 3, 2023

A recent study we commissioned from a leading B2B research firm, surveying 120 global sales leaders, found an average 16% increase in win rate with one thing in common—sales enablement. Here are data-driven tips to come out of this challenging sales environment on top. So, how do you enable your sellers to succeed?

How To 91

How To Sales Enablement Commission Report 91

Lead411

AUGUST 22, 2023

Maximizing B2B Data for an Unbeatable Sales Pipeline In today’s competitive business landscape, a robust and efficient sales pipeline is essential for B2B success. One of the key factors that can significantly impact the strength of your sales pipeline is the quality and utilization of B2B data.

Ideal Customer Profile 98

Ideal Customer Profile Maximizer Pipeline B2B 98

BuzzBoard

JANUARY 24, 2024

In the SMB space, where each business possesses its unique character and demands, the quest for customers requires a strategic and targeted approach. And there’s nothing as powerful as a personalized marketing and sales strategy in order to create effective engagement with small and medium businesses.

Customer 52

Customer Segment Campaigns Analytics 52

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

Data 170

Data Strategy Lead Rank Lead Scoring 170

DiscoverOrg Sales

NOVEMBER 6, 2017

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. The Key Isn’t Just Getting Data – it’s Operationalizing Data.

Account Based Marketing 145

Account Based Marketing Lead Rank Ideal Customer Profile Account 145

BuzzBoard

FEBRUARY 16, 2024

Understanding the Relevance of AI Tools for Sales in the Context of Small Businesses There’s no denying that artificial intelligence (AI) is revolutionizing sales tools, particularly for small businesses. These aren’t just daydreams – they’re tangible opportunities readily available with AI tools for sales.

Small Business 52

Small Business Small Business Tools Lead Rank 52

Allego

APRIL 18, 2024

Well, it’s no longer just a promise—AI is actively reshaping the way we manage our day-to-day tasks and how we conduct business, particularly in sales. In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” To help you, I dug deeper to see how sales teams can use AI.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

BuzzBoard

JANUARY 25, 2024

This blog is about some highly effective strategies for identifying and evaluating small and local businesses that are the perfect fit for your products and services. Steps to Tailoring Your Approach for Success 1. Remember, identifying the right local businesses to target requires a strategic approach.

Social Media 52

Social Media Small Business Small Business Media 52

Janek Performance Group

FEBRUARY 27, 2024

From sales rep to managers to the C-suite, leaders embrace responsibility. Just as sales reps are responsible for their accounts, sales leaders assume all responsibility for their organizations. Our recent blog Sales Trends to Watch in 2024 examined what sales organizations should prepare for.

Sales Leadership 62

Sales Leadership Face-to-face Trends Webinar Metrics 62

BuzzBoard

MARCH 28, 2024

An Overview of the Marketing Agency Sales Process The sales process in a digital marketing agency is a multi-step journey that requires a thorough understanding, strategy, and execution. Lastly, the follow-ups and closing the sale come in. Therefore, understanding and mastering the marketing agency sales process is critical.

Webinar Metrics 98

Webinar Metrics Case Study Comparison Small Business 98

Showpad

NOVEMBER 16, 2021

In this interview, Matt shares his perspective on how to get a business to digital faster using methods and tools that reduce print and increase customer insights in a non-traditional sales environment. . Our organization is looking to add a layer of sophistication in the way we do sales enablement.

Lead Rank 98

Lead Rank Industry Lead Scoring Leads 98

BuzzBoard

JANUARY 10, 2024

Indeed, hyper-personalization has emerged as a powerful tool for tailoring content to individual user preferences, especially in sales and marketing. However, as sales professionals step into the realm of hyper-personalization, it is crucial to be cognizant of the legal implications that come with this innovative approach.

Marketing 52

Marketing Small Business Small Business Data 52

Mindtickle

MAY 25, 2023

Data is critical to effective sales enablement. On our blog, we’ve talked previously about how to achieve data-driven transformation in your sales enablement organization and how to have coaching conversations with sellers informed by data.

Sales Enablement 52

Sales Enablement Data Pipeline Account 52

Zoominfo

JULY 26, 2018

In an effort to meet those changing needs, marketers are ditching traditional marketing initiatives in favor of a more adaptive approach to marketing– also known as agile marketing. Keep reading to learn all about agile marketing: What it is, why it’s beneficial, and how your organization can implement an agile approach.

Marketing 178

Marketing Campaigns Analysis Scale 178

BuzzBoard

FEBRUARY 20, 2024

Utilizing artificial intelligence (AI) in your sales strategies can significantly boost your agency’s standing in the market, enhancing your prospects. Implementing AI in sales activities can greatly augment the prospecting process. It can lead chats, nurture leads, and handle sales inquiries 24/7.

Outsourcing Services 52

Outsourcing Services Sales Process Small Business Small Business 52

Vendor Neutral

APRIL 16, 2021

Business decision-making today relies on data. Read here to learn how to successfully approach data and implement it into your sales strategy. What Is a Data-Driven Sales Strategy? 5 Ways to Successfully Integrate Data into Your Decision-Making. Data-Driven Sales Strategy Defined.

Webinar Metrics 80

Webinar Metrics Data Strategy Revenue 80

BuzzBoard

FEBRUARY 16, 2024

Understanding the Impact of Generative AI on Sales Enhancement As sales professionals in digital marketing agencies, mastering the ever-evolving digital arena is crucial. One innovative method reshaping the sales environment is generative AI (Artificial Intelligence). It plays a crucial role in enhancing sales strategies.

Consumer 52

Consumer Forecasting Up-Sell Data 52

Zoominfo

JULY 3, 2020

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. What is Firmographic Data and How Do You Use It?

Data 195

Data Account Based Marketing Demographics Campaigns 195

Pipeline

MARCH 12, 2024

What does it take to achieve strong and consistent returns from your sales CRM tool? From our sales experts’ experience, adjusting sales approaches as you go won’t give you the best ROI for your efforts. You will easily get lost or distracted, moving away from your sales targets. Let’s get right in!

CRM 52

CRM Lead Rank Top of Funnel Strategy 52

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

MAY 17, 2018

Are your sales forecasts tied to reality? Is sales forecast accuracy more of a pipedream within your sales organization? Does the speed of your sales pipeline resemble molasses? In fact, less than half of all forecasted sales opportunities actually result in a sales win. Ditch the weighted sales pipeline.

Sales Forecasts 232

Sales Forecasts Forecasting Pipeline Scale 232

LeadFuze

JANUARY 2, 2024

You’ve probably dabbled with keywords before—tossing them into blog posts hoping they’ll catch something big. This tool is like having Sherlock Holmes on your team—it investigates every nook and cranny of data to unearth clues that reveal what your target audience is searching for.

Research 52

Research Tools Cost Per Click Lead Rank 52

Allego

AUGUST 2, 2023

This blog post originally appeared on the Roderick Jefferson & Associates website. How to Leverage AI to Optimize Sales & Drive Increased Revenue. How to Leverage AI to Optimize Sales & Drive Increased Revenue. If you want to know my thoughts on this topic, check out my latest blog here.

Sales Enablement 62

Sales Enablement Revenue Ideal Customer Profile Lead Rank 62

BuzzBoard

MARCH 2, 2024

Explaining Why Digital Marketing May Not Be Working for Your Small Business If you’re a sales professional in a digital marketing agency, you’ve likely encountered a small business client exclaiming, “Digital marketing isn’t working for my business!” Propose a small business marketing audit for your clients.

Small Business 52

Small Business Small Business Marketing Google Analytics 52

Pipeliner

JULY 11, 2023

Transforming the Way Companies Sell Products and Services What is Artificial Intelligence and How Can it Help with Sales? Using AI in the sales process is transforming the way companies sell products and services. Sales teams can use AI to gain customer behavior insights that can be used to optimize strategies for better results.

Sales Process 52

Sales Process Lead Gen Lead Generation Lead Rank 52

BuzzBoard

FEBRUARY 5, 2024

When applied to sales, generative AI becomes a powerful tool for personalization, enabling salespeople to create highly tailored and relevant content for their outreach and engagement with prospects. Sellers can access relevant data on industry trends, customer pain points, and competitor offerings instantly!

Competition 52

Competition Scale Social Media Trends 52

MEDDIC

AUGUST 10, 2023

” In this article, we delve into the depths of the MEDDIC sales methodology and how its focus on metrics and ROI is revolutionizing the way companies and customers engage in business. These metrics, ranging from increased efficiency to reduced costs, serve as the linchpin of the sales pitch.

ROI 52

ROI Sales Methodology Campaigns Face-to-face 52

Zoominfo

MAY 7, 2018

Growth hacking, on the other hand, is more focused on making data-driven decisions to identify and leverage low-cost channels for optimal return. This type of decision making has many benefits—but it’s not the data that makes a difference, but rather how it is applied. B2B Growth Hacking Tips and Best Practices. Keep it simple.

Ideal Customer Profile 227

Ideal Customer Profile B2B Scale Trends 227

Hubspot Sales

JULY 7, 2023

As technology advances and becomes more accessible, businesses are leveraging artificial intelligence (AI) to improve their sales processes. AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. Are sales teams investing in AI?

Data 110

Data Lead Rank Hubspot Survey 110

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Data 147

Data Buyer Persona B2B Telemarketing 147

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). Expediting the Timeline: User-Centric Iteration: Analyzing these metrics prompts a user-centric approach, refining onboarding based on feedback and analytics. Contract renewal dates.

Loyalty 93

Loyalty Customer Lead Rank Face-to-face 93