Appbuddy

JULY 14, 2022

Since this area can be technical and somewhat confusing, let’s dive into some important considerations for email marketers formulating a domain strategy—including which domain type to choose, how to use your domain to reinforce your brand, and how to protect your domain from cyber threats. . Email marketing, branding, and domain use

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Appbuddy

SEPTEMBER 20, 2021

This has been a hot topic among marketers since Apple first announced their plans to introduce the feature back in June. Regardless of how much (or how little) you chose to prepare your email program for this release, it introduces a huge change for marketers. Everest users can segment subscribers by?email Here to help.

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Appbuddy

JULY 27, 2021

Merging data from a broad cross-section of email service providers (ESPs), the report confirms email’s role as a highly effective marketing channel, despite the challenges posed by the pandemic. Marketers who would like to benefit should schedule a demo to look at Everest , Validity’s all-in-one email marketing solution.

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Appbuddy

SEPTEMBER 15, 2020

Everest views your email holistically. Everest is the Rosetta Stone for your email campaign. Using Everest, you can look at each angle of your campaign. Unlock a world of email marketing possibilities. Everest offers email marketers support at every stage of the campaign.

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Appbuddy

OCTOBER 7, 2021

We analyzed Everest usage data for the 10-day period pre-MPP with the corresponding period-MPP, and there are definite signs of our users evaluating substitute data points that will replace increasingly distorted open rates. Are email senders leaning into other metrics yet? has increased sharply. Want to learn more?

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Appbuddy

OCTOBER 28, 2020

Especially marketers. In the spirit of Halloween, we’re retelling (with permission and names changed to protect the innocent) some of the most hair-raising, blood-curdling, mortifying horror stories in marketing. Guess our marketer should thank her lucky stars her contact list was only…800,000…people…?

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Appbuddy

JULY 12, 2021

With 43% of the email service market share, Google’s announcement is a huge leap forward in the adoption of BIMI and presents a significant opportunity for senders to stand out in the inbox and attract the attention of their recipients. Let’s take a step back to learn more about BIMI and what this announcement means for marketers.

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Appbuddy

JANUARY 11, 2022

As marketers, we’re used to facing new challenges—but last year took the cake. . For your marketing program to have maximum impact, it‘s important to set goals now—and hopefully stick to them longer than your New Year’s resolution to hit the gym every day. . How can marketers plan to “expect the unexpected?” .

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Appbuddy

DECEMBER 16, 2020

So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? The savviest (and most successful) email marketers are constantly innovating and finding new ways to provide value to not just their subscribers, but to their company overall. It’s simple.

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Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Your email marketing campaigns are a critical channel for your business. Validity’s Everest is built on top of the innovation legacies of Return Path and 250ok – two giants in the email marketing industry. Maybe you’ve discovered you’re on a blocklist.

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Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Your email marketing campaigns are a critical channel for your business. Validity’s Everest is built on top of the innovation legacies of Return Path and 250ok – two giants in the email marketing industry. Maybe you’ve discovered you’re on a blocklist.

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Appbuddy

JANUARY 24, 2023

Think your email marketing strategy is good enough to tackle the challenges this year has in store? Last year presented marketers with several challenges—and they’re only expected to continue in the new year. As you look to the future, it’s important to ensure your email marketing strategy is strong enough to handle the unknown.

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Appbuddy

APRIL 9, 2021

Dark Mode’s growing popularity is important for email marketers to pay attention to, but why? This means the emails marketers are sending might appear differently to subscribers who are viewing them in Dark Mode if the creative hasn’t been optimized for this setting. Test your design in both Light Mode and Dark Mode.

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Appbuddy

MAY 11, 2021

Their company delivers data-first solutions for multi-channel B2B and technology marketers, developing customized programs that are built for growth. The email channel forms a crucial part of MeritB2B’s performance marketing solutions, but it isn’t without challenges. As Courtney noted, “Email is so dynamic and moves so quickly.”

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Appbuddy

MAY 11, 2021

Their company delivers data-first solutions for multi-channel B2B and technology marketers, developing customized programs that are built for growth. The email channel forms a crucial part of MeritB2B’s performance marketing solutions, but it isn’t without challenges. As Courtney noted, “Email is so dynamic and moves so quickly.”

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Appbuddy

JUNE 2, 2021

In regard to email relevance, how wide is the gap between marketers and consumers when it comes to defining what this important concept actually means? These are questions the DMA’s Marketer Email Tracker – sponsored by Validity – is designed to answer. There are a number of good news stories: Most popular marketing channel.

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Appbuddy

OCTOBER 6, 2020

Tag all subscribers based on their acquisition source and monitor unknown user and spam trap activity within Everest to uncover acquisition sources that could be causing your spam trap issue. For more tips on how to monitor spam traps and blocklists, check out this blog.

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Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! Benchmarks: ROI, budgets, and key challenges.

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Appbuddy

NOVEMBER 12, 2020

During our first-ever Summit, an online event designed to bring motivation, tips, and innovation to email marketers around the globe, we asked attendees a few key questions. Email is not dead (yawn), so we wanted to gauge marketers’ interest in some of the most promising innovation on the horizon or in early stages of adoption.

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Appbuddy

SEPTEMBER 23, 2021

Ethical marketing is a hot topic right now, especially with the introduction of Apple’s Mail Privacy Protection (MPP) functionality. Forward-thinking marketers recognise it’s possible to square this circle by being ethical and exceptional. This is where our partners at Validity come in—Everest has been a game changer for us.”

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Appbuddy

DECEMBER 14, 2021

Since then, email has become the preferred communication channel for marketers and consumers, scoring highly for trust and relevance with consumers, and for measurability and ROI with marketers. Mary : As an email marketer, you need to wear creative and analytical hats, so the work and challenges are always different.

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Appbuddy

FEBRUARY 13, 2023

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.

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Appbuddy

AUGUST 22, 2022

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Marketers need a more effective plan. . Let’s look at steps email marketers can take now to ensure a record-breaking peak sales season. .

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Appbuddy

AUGUST 6, 2021

With Everest, you’ll gain detailed insights into your campaign performance, be able to identify and resolve issues, and have access to the largest global seed list in the industry. Learn more about Everest here , or to get started right away, schedule a demo. The post The Do’s and Don’ts of Seed Testing appeared first on Validity.

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Appbuddy

MAY 20, 2021

A poor sender reputation could mean your mail is getting sent to spam instead of the inbox, which would negatively impact your email marketing ROI. In this blog post, we’ll dive deeper into email sender reputation, the factors that affect it, and steps you can take to start improving your reputation and increasing revenue. Conclusion.

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Appbuddy

AUGUST 11, 2022

And if you aren’t yet using Everest to optimize the performance of your email program, there’s no time like the present?— Tom and Jon were incredibly generous with the knowledge and expertise they shared with us, as well as highlighting how they use Validity’s solutions to achieve the amazing results their world-class email program generates.

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Appbuddy

APRIL 13, 2021

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.

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Appbuddy

APRIL 13, 2021

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.

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Appbuddy

JANUARY 20, 2021

Here’s the cold truth: Every day you neglect to clean your email marketing program data is one more day of damage you could be doing to your email sender reputation. Email and data are inextricably linked, and if you’re going to start 2021 on the right foot, your email marketing data needs to be pristine. I said it was cold!

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Appbuddy

OCTOBER 19, 2022

As one of the most popular web-based mailbox providers (MBPs) in the world, it’s likely that they’re your go-to for email marketing. Although blocklists exist to promote a safe and spam-free email environment, getting added to one can feel like the kiss of death for email marketers. In 2021, Gmail accounted for 36.5

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Smooth Sale

MARCH 3, 2020

The learning curve was seemingly more treacherous to me than climbing Mount Everest. Today’s Blog is provided to help you achieve the Smooth Sale! Sales is a natural communication for me, but entrepreneurship quickly moved me to tough times. But the intrigue caught my interest and never left. Set new short-term and stretch goals.

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Appbuddy

DECEMBER 21, 2020

” This concept isn’t new, Yahoo’s disposable addresses have only been around for a few years, so hopefully this blog can be a good resource to learn what exactly are secondary and disposable email addresses, how they can hurt your reputation, and how to avoid attracting those addresses in the first place.

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Appbuddy

FEBRUARY 2, 2021

Validity and the Data & Marketing Association (DMA) recently published the ”Email Data Quality: Compliant, Correct, and Complete” report. It highlights how important most marketers consider data quality and its three core tenets of compliance, correctness, and completeness. The report also contains plenty of good news.

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Appbuddy

APRIL 26, 2022

While diagnosis is a critical first step to troubleshooting an email authentication problem, an equally critical component is communication—both internally between your marketing and security departments, and externally between your third-party ESPs, mailbox providers, and email authentication partner(s). . The email marketer’s role .

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Appbuddy

MAY 4, 2022

Unsurprisingly, MPP has had a broad range of effects on email marketers. A clean list is the cornerstone of any successful email marketing program. In the past, many senders simply used last open date (the date of the most recent email open for any marketing email) to determine whether a subscriber was active or inactive. .

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Appbuddy

MAY 27, 2021

Validity’s Everest platform is here to help ensure this campaign is successful and the relationship between the brand and the consumer strengthens – even during the darkest days. The post Top 6 Tips for Communicating With Consumers During a Natural Disaster appeared first on Validity.

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Jonathan Farrington

OCTOBER 27, 2011

Yesterday we announced the first stage of this year’s Top Sales & Marketing Awards – we opened for nominations in the fourteen categories (if you missed that post, please simply scroll down). Mr. Jonathan Ferrington addresses this quite eloquently in his blog. [.]. Your blog is now in my RSS feed! 5 responses so far.

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