SocialSellinator

AUGUST 28, 2022

Did you know that social media personalization can increase your marketing ROI by up to 400% ? When customers feel like a business knows them personally, they are more likely to respond positively to marketing initiatives. What is Personalization in Marketing? Consider a sales presentation. But it goes much deeper.

Social Media 116

Social Media Campaigns Media Strategy 116

Zoominfo

AUGUST 2, 2018

Welcome to our August B2B blog post round-up. If you’re new to the ZoomInfo blog—welcome! The B2B blog post round-up series highlights the work our writers have produced for outside publications. Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more.

B2B 100

B2B Buyer Persona B2C Trade Show 100

Zoominfo

AUGUST 30, 2023

Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. What is Intent Data?

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Apptivo

APRIL 8, 2022

With modern marketing automation tools, marketers are able to acquire high- quality leads. In online marketing, lead typically involves collecting a visitor’s contact information via a web form. Companies gather information about the potential buyers and craft marketing messages and sales pitches as per the prospects’ needs.

Paid Content 98

Paid Content Lead Generation Lead Rank Lead Scoring 98

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

BuzzBoard

MARCH 8, 2024

Defining What Digital Marketing Strategies Are Creating effective digital marketing strategies involves developing a comprehensive plan tailored to promoting a product or service online. One of the most effective strategies suitable for small businesses is local SEO. The result?

Small Business 52

Small Business Small Business Strategy Social Media 52

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Inbound lead generation is a part of inbound marketing. They know who you are and how you can help. But how are inbound leads different from outbound leads?

Lead Rank 147

Lead Rank Lead Generation Marketing Qualified Lead Inbound 147

Zoominfo

NOVEMBER 26, 2018

It’s no secret—email marketing is one of the most effective marketing channels to engage customers and contribute to overall business growth. After all, email marketing boasts an ROI of 4400% ( source ), and 59% of marketers say it’s the most effective channel for revenue generation ( source ).

Email Marketing 113

Email Marketing Marketing Segment Campaigns 113

Smooth Sale

MARCH 13, 2023

Our collaborative blog offers solutions to transform your brand on a budget. Transform Your Brand on a Budget Upon considering these simple and cost-effective solutions, you can give your business a much-needed facelift and enhance its visibility in the market. .

Social Media 78

Social Media Hiring Lead Rank Lead Scoring 78

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 44% of marketers have hosted or participated in a webinar. Topic selection.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Zoominfo

MARCH 6, 2019

How do you convince someone to buy a product? There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. What is referral marketing?

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

BuzzBoard

JANUARY 25, 2024

This blog aims to provide sellers, particularly those operating in the digital marketing sector, with actionable insights on how to sell more effectively to small businesses. Recognizing this diversity is crucial for tailoring your approach effectively.

Small Business 52

Small Business Small Business Webinar Metrics How To 52

Zoominfo

MAY 2, 2018

Have you ever spent months planning a lead generation campaign, only to be disappointed by its results? In fact, generating high-quality leads is the biggest challenge for B2B marketers ( source ). For the purpose of this blog post, we’re defining a lead as any person who has expressed interest in your company, product, or service.

Lead Generation 203

Lead Generation Lead Rank Lead Scoring Ideal Customer Profile 203

LeadFuze

DECEMBER 31, 2021

Cold emailing is the equivalent of door-to-door sales. We will show you important and effective cold email marketing tips that you may use. To get the best results you need cold emails that convert and for those, there are specific techniques. Cold emails are very difficult to begin with. The Essentials.

Email Marketing 52

Email Marketing Marketing Lead Rank Lead Scoring 52

Nutshell

AUGUST 19, 2020

There are many ways to add new email contacts to your sales database, but it can be tough to convert those contacts into actual leads and customers. Luckily, email marketing automation is a very effective tool for nurturing new email subscribers and helping you close deals. Start with a welcome email.

Email Marketing 96

Email Marketing Software Software Lead Rank 96

PandaDoc

JULY 6, 2022

Many marketing and sales teams face this scenario far too often. When nurturing customers, it often becomes hard to understand where to start and where to stop, which is why tools like the sales funnel exist , helping you understand what stage your customer is currently at and why, and how to best qualify that lead.

Top of Funnel 98

Top of Funnel Funnel Sales Qualified Lead Lead Rank 98

Smooth Sale

MARCH 10, 2022

Note: Natalie Redman provides today’s guest Blog, ‘15 Ways To Boost Your Business in 2022′ Natalie Redman, Freelance Writer. She’s also an owner of two blog websites and a Youtube content creator. _. Starting a business is challenging, and marketing is even tougher. Digital marketing has both pros and cons.

Top of Funnel 78

Top of Funnel Social Media Segment Hiring 78

Apptivo

DECEMBER 7, 2022

An important question in a world obsessed with customer experience, customer satisfaction, customer delight and customer retention is, what influences the outcome and how to ensure the same? In other words, marketers have to utilize every opportunity to nurture every lead and to nudge them to becoming a customer.

Lead Nurturing 96

Lead Nurturing Lead Rank Marketing Qualified Lead Lead Scoring 96

SocialSellinator

AUGUST 24, 2022

A social media marketing funnel is an essential process that you can use to optimize your marketing efforts. When creating an effective social selling strategy, you need to understand the different sales funnel stages. What are the Stages of a Social Media Marketing Funnel? Convert them into paying customers.

Paid Content 112

Paid Content Social Media Top of Funnel Funnel 112

Nutshell

SEPTEMBER 28, 2020

Advertising, blogging, and content are just the beginning of the marketing ABC’s. In this guide, we’ll cover every marketing tactic your business should be using, from general to specific, from old-school to cutting-edge. If we’ve left out any of your go-to marketing moves, shoot us a tweet @nutshell.

Paid Content 71

Paid Content Marketing Strategy Lead Rank 71

Partners in Excellence

FEBRUARY 24, 2022

Long time readers will know that every once in a while I need to vent and express my frustration with some of the mindless things we see people doing in sales and marketing. And, inevitably, I will alienate a huge segment in the sales/marketing world. This is one of those posts. A good start!”

Ideal Customer Profile 93

Ideal Customer Profile Promotion Hiring Segment 93

Vengreso

JANUARY 24, 2022

It’s how they engage with prospects and it can make a big difference in their results. In this article and episode of the Modern Marketing Engine podcast, Mario Martinez Jr., In this article and episode of the Modern Marketing Engine podcast, Mario Martinez Jr., Subscribe to Modern Marketing Engine on your app of choice.

Conversion 104

Conversion Prospecting Sales Methodology Referrals 104

Vengreso

JANUARY 24, 2022

It’s how they engage with prospects and it can make a big difference in their results. In this article and episode of the Modern Marketing Engine podcast, Mario Martinez Jr., In this article and episode of the Modern Marketing Engine podcast, Mario Martinez Jr., Subscribe to Modern Marketing Engine on your app of choice.

Conversion 104

Conversion Prospecting Sales Methodology Referrals 104

LeadBoxer

JUNE 13, 2021

This article will discuss how the buying cycle and content mapping can guide your lead nurturing strategies to ensure that the customer journey is effortless. Aligning an Email Nurturing Campaign with the Buyer’s Journey. Creating lead nurturing campaigns has become one of the most successful ways to transform leads into sales.

Lead Nurturing 53

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 53

SalesHandy

AUGUST 22, 2022

Always remember that qualified leads entail having leads that have expressed an interest in your product or service and are also in the market to purchase what you are offering (and a bonus addition, they perfectly fit your Ideal Customer Profile). In this blog, we deep dive into all things ‘lead generation’. What Is Lead Generation?

Lead Rank 52

Lead Rank Lead Generation Lead Scoring Sales Qualified Lead 52

Zoominfo

JULY 18, 2019

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 79% of buyers say they will share information in exchange for webinars ( source ) 44% of marketers have hosted or participated in a webinar. Today’s blog post answers this question and more!

Lead Rank 100

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 100

Hubspot Sales

SEPTEMBER 14, 2020

Digital marketing is one of the hottest fields for young professionals entering the workforce. The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. Digital marketing helps facilitate each stage of that process.

Hiring 105

Hiring Social Media Marketing Webinar Metrics 105

Appbuddy

APRIL 21, 2022

These crises present brands and marketers with great uncertainty and have revealed important lessons about achieving a balance between commercialism and empathy in marketing communications. Let’s dive deeper into this topic and explore key tactics email marketers can use to win over the conscious consumer.

Consumer 96

Consumer Email Marketing Marketing Tourism 96

Zoominfo

MARCH 12, 2019

Webinars have proven time and time again to be one of the most successful channels at a marketer’s disposal. According to 73% of B2B marketers and sales leaders, webinars are the number one way to generate high-quality leads ( source ). Create a blog post out of actionable speaker tips.

Webinar Metrics 214

Webinar Metrics Social Media B2B Video 214

Smooth Sale

DECEMBER 28, 2022

But simply having a website isn’t enough for success—you also need to have an effective strategy for driving organic traffic to it. Creating an SEO-friendly website with great content is the first step in driving organic traffic. Include high-quality images that can enhance your story, videos, and infographics whenever possible.

Lead Rank 78

Lead Rank Lead Scoring Social Media Analytics 78

SalesLoft

SEPTEMBER 16, 2022

While it may be tempting to publish a few blogs and consider this checked off the to-do list, we encourage you to think bigger. While it may be tempting to publish a few blogs and consider this checked off the to-do list, we encourage you to think bigger. How a Full-Funnel Sales Content Strategy Powers Pipeline. Blog posts.

Top of Funnel 59

Top of Funnel Webinar Metrics Pipeline Strategy 59

LeadBoxer

SEPTEMBER 27, 2020

Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing? You can skip some parts of the post and jump ahead: What is Demand Generation Marketing? It will also be seen as credible.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

Vengreso

DECEMBER 25, 2020

When used effectively, your LinkedIn Company Page can be your business’ content hub—the first thing that your target buyers see when they research your company’s products and services. To learn how to optimize your page, watch the video below, or continue reading to learn the keys to making the most out of your LinkedIn Company Page.

Paid Content 144

Paid Content LinkedIn Company Ideal Customer Profile 144

Zoominfo

JULY 21, 2019

When executed correctly, content marketing can attract, engage, and retain new customers. Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. In comparison, 86% of B2C marketers use content marketing ( source ).

Top of Funnel 100

Top of Funnel B2B Marketing Social Media 100

Nutshell

FEBRUARY 15, 2023

This blog post will go through the following topics: What are customer touchpoints? 15 examples of customer touchpoints How to identify your customer touchpoints What are customer touchpoints? Doing so helps marketing, sales, and customer service teams identify what stops prospects and customers from proceeding with their journey.

Customer 62

Customer Social Media Buyer Persona How To 62

SBI Growth

JULY 16, 2013

Every Marketing Leader has asked the question: “Can Facebook be leveraged to drive leads?” LinkedIn is the gold standard for B2B social marketing. Twitter has proven to be effective at amplifying B2B messaging to gain reach. You need a marketing strategy and approach that works. How to crack the B2B code on Facebook.

Facebook 331

Facebook B2B Marketo Hubspot 331