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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Consider these statistics ( source ): 39% of marketers expect to use an average of 6 or more channels over two years.

Lead Rank 236
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Top 8 Facebook Marketing Tips for Small Business

SocialSellinator

With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. But how exactly do you use it to your advantage? How Facebook Marketing Helps Your Business. According to Facebook's official report, there are over 90 million small businesses there.

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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Consider these statistics ( source ): 39% of marketers expect to use an average of 6 or more channels over two years.

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The Recruiter’s Guide to Web Analytics

Zoominfo

Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Today’s blog post will show you how to use web analytics to improve your recruiting strategy. But, these technological advancements also mean that candidate sourcing has grown more competitive.

Analytics 208
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5 Successful Lead Generation Strategies

Zoominfo

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages.

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7 Ways to Use Facebook to Help Your Business

Sales and Marketing Management

Author: Rachel Summers Facebook marketing is a must for any business that wants to achieve marketing strategy goals. Using Facebook allows you to improve customer service, reduce marking costs and optimize your brand. There are three simple yet core goals when using Facebook for business. Engagement.

Facebook 174
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Pros & Cons of AI Email in Sales [+Tools to Consider]

Hubspot Sales

Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes? Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes? Here are three examples of how teams use AI to generate sales emails. Mendes says.

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