Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. The bottom line is: Technology can make a big impact on marketing performance – but only if we know when and how to use it. Direct Dials: The Secret to B2B Sales Success. 3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Customers have more power and more information than ever?—?they

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

Lead411

APRIL 10, 2023

How to write Blog Articles that Attract Customers Orbit’s survey shows that only 22% of blogs produce good marketing results. Below we detail the 13 essential elements without which you can’t write an outstanding blog that attracts customers. ” But what does it all mean?

Ideal Customer Profile 52

Ideal Customer Profile Customer Google Analytics How To 52

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! How to Find Networking Events Actually Worth Attending. This list includes some of our own posts as well as posts from other great companies.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. Read several blog posts?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

APRIL 14, 2019

In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy ( source ). Though marketing automation platforms have become more popular, modern marketers are still not sure how to fully leverage their capabilities to see optimal results. How to Increase Sales Productivity [Infographic].

Scale 174

Scale Marketing Buyer Persona B2B 174

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Customers have more power and more information than ever?—?they

Trends 156

Trends Ideal Customer Profile InsideView Customer 156

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. Keep reading!

B2B 247

B2B Telecommunications Forecasting Scale 247

Smooth Sale

MARCH 13, 2024

Photo by Tammydz via Pixabay Attract the Right Job Or Clientele: How to Use Your Company Car to Increase Sales Now How to Use Your Company Car to Increase Sales Now Are limiting thoughts driving less traffic to your business? Use Your Company Car to Increase Sales 1.

Company 104

Company Hiring How To Social Media 104

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Ready to learn more about the state of B2B lead generation?

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Mereo

DECEMBER 14, 2022

We are not here to just make noise but rather to provide you and other B2B leaders with true value that will make a difference in your organizations. 5 THIS IS HOW YOUR CUSTOMERS WANT YOU TO COMMUNICATE PRICE INCREASES , Joel Reed. Sales professionals struggle to communicate price increases. 4 LOOK BEHIND YOU!

Sales Enablement 45

Sales Enablement Face-to-face B2B Buyer 45

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? A webinar funnel works a lot like a sales funnel or marketing funnel. Five percent of respondents planned to increase webinar production in 2020. By April 2020 (as the pandemic kicked in), the ON24 platform saw a 167% increase in webinars.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Sales and Marketing Management

DECEMBER 26, 2019

Author: Susanna Kemp Whether you’re a startup or an established B2B enterprise, a powerful company website is crucial for success. According to recent research by Gartner , B2B buyers spend the majority of their time researching online when they are considering a new purchase or investment. Is content high-quality and up-to-date?

B2B 177

B2B B2C Marketing Qualified Lead Trends 177

Zoominfo

DECEMBER 16, 2018

B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. Check out the infographic below to learn how B2B data cleansing in the form of automated data maintenance is the best gift you can give yourself this year. The Impact of Bad Data on Sales. SiriusDecsions.

Data 182

Data Buyer Persona B2B Inbound 182

Score More Sales

AUGUST 16, 2019

Let’s get some sales activity going! How great will you feel when you connect with the right buyers and have a strong conversation today? 21 Cold Calling Secrets From the Sales Masters. 14 Actionable Cold Calling Tips and Techniques – Sales Hacker. 14 Actionable Cold Calling Tips and Techniques – Sales Hacker.

Cold Calling 243

Cold Calling Hiring Distribution Inside Sales 243

Zoominfo

MARCH 6, 2021

For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. B2B marketers lean more on firmographics than demographics.

Segment 204

Segment Account Based Marketing Lead Rank Lead Scoring 204

Sales and Marketing Management

FEBRUARY 8, 2021

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Such aggravations, among other factors, have helped spur the growth of B2B e-commerce. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Here’s how.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentives 156

Zoominfo

FEBRUARY 18, 2021

So how can you be a business that people know, like, and trust? Share your knowledge in blog articles to get people to your website. Propel them further down the sales funnel with white papers and webinars. No-one wants to hand their money to some faceless corporation or sign a contract with someone they just met.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Lead411

APRIL 11, 2024

doing for the B2B sales data world? Data is king in the ever-changing world of business-to-business (B2B) sales. Businesses that deal with other businesses often find that their success or failure hinges on how well they collect, analyze, and use data. This, in turn, increases efficiency and closing rates.

Lead Rank 52

Lead Rank B2B Lead Scoring Data 52

Zoominfo

FEBRUARY 13, 2018

The B2B Marketer’s Guide to Customer Engagement! The B2B Marketer’s Guide to Customer Engagement [Infographic]. If you’d like to see more fun infographics like the one above, check out the following blog posts: The Power of Web Push Notifications [Infographic]. A Guide to B2B Blogging Success [Infographic].

Top of Funnel 212

Top of Funnel Customer Buyer Persona Hiring 212

Janek Performance Group

FEBRUARY 27, 2024

From sales rep to managers to the C-suite, leaders embrace responsibility. Just as sales reps are responsible for their accounts, sales leaders assume all responsibility for their organizations. Our recent blog Sales Trends to Watch in 2024 examined what sales organizations should prepare for.

Sales Leadership 62

Sales Leadership Face-to-face Trends Webinar Metrics 62

Zoominfo

OCTOBER 31, 2018

B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Yet, its popularity has been slow to catch on in the B2B community. So, why aren’t more B2B companies jumping on the influencer bandwagon? One such tactic?

Influencer 153

Influencer Marketing Hubspot B2B 153

Zoominfo

MARCH 5, 2019

As the number of B2B technology vendors continues to grow at an unprecedented rate, the modern technology stack is in a constant state of evolution. The 2019 State of Technographics Report for B2B Sales Organizations [Infographic]. The post 2019 Technographics in Sales [Infographic] appeared first on ZoomInfo Blog.

B2B 180

B2B Territories Report Vendor 180

Zoominfo

SEPTEMBER 29, 2019

If so, you know how tough it is to connect with busy executives who are never in their office, rarely answer their phones, and seldom reply to voicemail or e-mail. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers.

B2B 190

B2B Gatekeeper InsideView Up-Sell 190

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. The average cost of a B2B sales lead varies by industry.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Highspot

OCTOBER 3, 2023

A recent study we commissioned from a leading B2B research firm, surveying 120 global sales leaders, found an average 16% increase in win rate with one thing in common—sales enablement. Here are data-driven tips to come out of this challenging sales environment on top. So, how do you enable your sellers to succeed?

How To 91

How To Sales Enablement Commission Report 91

Zoominfo

AUGUST 9, 2018

increase in sales productivity and a 12.2% On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology ( source ). increase in sales productivity and a 12.2% That way, you can spend more time on the marketing activities that truly matter.

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Zoominfo

MAY 8, 2019

True sales productivity boils down to two things: numbers and time. How many calls can you make in a day? How much time do you spend on selling vs. non-selling activities? More specifically, how can you increase your numbers (calls, email, sales, deal size) during the time you spend working each day?

Data 193

Data Sales Process B2B Company 193

Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. Why is Lead Generation Important for SMBs? 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. For example, if you’re focused on lead generation, your email marketing goal may be to increase click-through rates.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team. In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team. How Do I Track Digital Marketing KPIs?

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Lead411

DECEMBER 13, 2023

Unlocking Success in 2024: The Imperative of Aligning Sales and Marketing Teams In the ever-evolving landscape of B2B sales and marketing, the convergence of strategies between sales and marketing teams is critical for success. This cohesive approach enhances overall customer satisfaction and loyalty.

Marketing 52

Marketing Top of Funnel Buyer Persona B2B 52

Zoominfo

OCTOBER 30, 2018

Modern sales reps rely on a variety of tools and technologies to conduct their work—including email, social media, video chat tools and more. As a result, the traditional in-person sales meeting has become far less common than it once was. The Benefits of Face-to-Face Interaction in Sales. Let’s get into it!

Face-to-face 225

Face-to-face Sales Process Skype B2B 225