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Behind the Numbers: How Consumer Retail Benefits from CX Training

Miller Heiman Group

According to research from the IBM Institute for Business Value and the National Retail Federation , 71% of consumers shop in “micromoments”—whenever the impulse strikes—and often while they are doing something else, such as taking a break from a work project, eating lunch or even running on a treadmill.

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How to Sell Your Products Through Sales Channels

Janek Performance Group

But with the time and cost of recruiting, onboarding, and training new reps, this can be prohibitive. Another way is through channel sales or third-party partners. In fact, according to research cited by McKinsey , current B2B customers use more than ten channels to interact with suppliers. What Are Sales Channels?

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Create an Effective Sales Account Planning Strategy for Enterprise Tech Deals in the Retail Sector

Emissary

Coming out of the pandemic, retailers are still managing clogged supply chains, struggling to maintain a workforce, and racing to keep up with inflation. A successful sales account planning strategy targeting the retail sector should be driven by buyer values, pivotal pain points, and targeted intelligence.

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Empower Your Field Marketing Organization in the Retail Vertical with Industry Intelligence

Emissary

Retailers rely on technical innovation to compete for consumers in a turbulent post-pandemic market. As inflation rises and supply chains remain unreliable, retailers are looking for ways to widen margins while offering timely delivery and keeping shelves stocked. Retailers generally welcome technology to help them conquer challenges.

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Environmentally Friendly Prospecting

The Pipeline

The focus here is the actual environment of the buyer or environments. Starting right in prospecting, of course, means putting the buyer at the centre of every action. In many cases, salespeople are “aware of the buyer’s environment,” but have not actually spent, say a day in it. By Tibor Shanto. Let’s Start Right.

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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? The most important thing about any go-to-market approach is the buyer and the buying process. Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Power study, U.S.

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How to Win More Sales With An Optimized Distribution Strategy

Hubspot Sales

Running a retail business feels more complicated today than ever before. At heart, though, retail remains straightforward. Today, consumers expect to interact with brands via many channels. The principal aim of any retailer is to get their goods to the customers who want them. Distribution Channels. Image Source.