Truth Bomb: Salespeople All Look Alike to B2B Buyers
No More Cold Calling
MAY 25, 2023
How do B2B buyers tell one internet security company from another? One marketing platform or sales enablement app? There’s nothing unique and certainly no reason for B2B buyers to spend time hearing their pitches. None of us stands out to B2B buyers. But buyers don’t actually buy software. That’s pitiful.
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