DiscoverOrg Sales

AUGUST 11, 2017

But what about B2B buyers? With so much of the spotlight on what sales reps could do differently, examining and understanding the psyche of buyers often gets overlooked. It turns out that it’s buyers themselves and their attitude toward risk and change that drive their view of salespeople. B2B buyers’ opinion of salespeople.

B2B 145

B2B Buyer Buyer Persona Real Estate 145

Zoominfo

AUGUST 7, 2018

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer. Let’s get into it!

Buyer Persona 196

Buyer Persona Top of Funnel Buyer Strategy 196

DiscoverOrg Sales

APRIL 19, 2018

In this blog, you’ll learn how to create a sales territory plan in 3 steps: Identify buyer-centric market opportunities. Step 1: Begin with a buyer-centric approach. As a cloud storage provider, the pain points associated with processing speed and data storage present another market opportunity with product development buyers.

Territories 181

Territories Outsourcing Services Ideal Customer Profile Buyer 181

Steven Rosen

JANUARY 28, 2024

Helen Fanucci, a sales veteran with over 25 years of experience in the high-tech industry and author of “Love Your Team: A Survival Guide for Sales Managers in a Hybrid World,” talks about the importance of collaboration in sales. Furthermore, sales leaders must also mobilize executives within the company to instill confidence in the buyer.

Video 156

Video Sports Decision Maker Quota 156

Miller Heiman Group

JULY 16, 2019

Traditionally, manufacturers have turned technical experts like engineers into sellers because of their in-depth product knowledge. They’ll Exceed Heightened Buyer Expectations. Buyer’s today want personalized messaging from experts revealing how solutions will address their pain points. One reason?

Engineering 58

Engineering Competition Training Hiring 58

SBI

JANUARY 31, 2020

TechTarget Priority Engine Email Alerts Help Sales Teams Take Immediate Action on the Best Opportunities in Their Territory. Priority Engine Email Alerts provide reps with quicker and easier access to this powerful intelligence and is the latest in a series of releases aimed at vastly increasing sales productivity and effectiveness.

Engineering 74

Engineering Territories Opportunity Intent 74

Mereo

JANUARY 14, 2021

When buyer/seller harmony is achieved, more than a sale is made. Yet, for a number of reasons, sellers are about as in harmony with their buyers as I am in singing along with the radio. Numerous barriers threaten buyer/seller harmony across all industries. Buyers Need to Be Seen. Buyer Motivations and Goals.

Buyer 57

Buyer Face-to-face Engineering Up-Sell 57

SBI

JUNE 19, 2019

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. The scores from the expert judge review determine the finalists.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. It’s usually the case that buyers want to accomplish something that’s currently difficult or impossible because their current technology or lack thereof is standing in the way.

Real Estate 59

Real Estate Engineering Industry Exact 59

Mindtickle

MAY 14, 2018

What’s a sales onboarding program just for sales engineers? Due to the particular focus on cross-disciplinary skills, the specialized role of the technical sales engineer is a perfect example of the impact effective onboarding can have. So, what should a sales engineers onboarding include?

Engineering 52

Engineering Hiring Buyer Persona Face-to-face 52

SBI

JANUARY 30, 2019

TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform. TechTarget’s Priority Engine is a SaaS-based platform that delivers direct access to the most active in-market accounts and named prospects doing pre-purchase research in specific technology markets.

Intent 50

Intent Engineering Account Intent Data 50

PandaDoc

JUNE 23, 2021

Due to the staggering number of new businesses and potential clients that inhabit the marketplace, companies must know the difference between ideal customer profiles (ICPs) and buyer personas, in order to craft the perfect strategy for using them. How to know whether to use ideal customer profiles or buyer personas. Understanding ICPs.

Ideal Customer Profile 94

Ideal Customer Profile Buyer Persona Buyer Customer 94

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Let’s say you’re targeting director-level and above marketers in the software industry.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Crunchbase

MAY 17, 2023

While companies scramble to restructure and reevaluate their go-to-market motions, one role continues to unlock a better sales experience for buyers and sellers alike: solutions consulting. Further, buyers are more informed than ever before, and are doing most of their research online before speaking to a salesperson.

Hiring 111

Hiring Sales Process Lead Rank Engineering 111

Chorus.ai

NOVEMBER 21, 2018

In my role as Head of Sales Engineering at Chorus.ai, I help the sales team close more deals by showcasing the strongest capabilities of our platform. What Is Sales Engineering? Let's take a step back and try to define the true role of sales engineering. The Classic Process For Sales Engineering. SE: "OK, let's do that".

Engineering 48

Engineering Conversion Call-back Sales Cycle 48

Zoominfo

MARCH 17, 2021

The best way to achieve increased traffic is through effective search engine optimization (SEO). The keywords you should rank for are the ones that best describe your services, as well as those your audience uses to find a similar service through search engines. This should include optimizing title tags, meta descriptions, and URLs.

Lead Rank 246

Lead Rank Lead Scoring Social Media Engineering 246

Zoominfo

SEPTEMBER 5, 2023

There’s a growing appetite for artificial intelligence (AI) in business, and for good reason — after years of promise, new AI applications are reshaping how industries operate, from the inside out. With AI, teams can maximize speed and automation for competitive GTM strategies that are interactive and scalable.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Allego

JANUARY 9, 2018

Sales engineers bridge the gap. Sales engineering, also known as technical sales or solutions consulting, serves as the foundation of technical knowledge for a sales organization. To excel in the role, a sales engineer (SE) needs a deeper level of knowledge into many aspects of the business than a salesperson. Product roadmap.

Engineering 48

Engineering Hiring Buyer Persona Video 48

Mereo

JANUARY 18, 2023

Out there sits the threat of B2B buyer indecision, ready to freeze any buyer, and all other parties involved, in their decision-making tracks. A recent study by DCM Insights found that from 40% to 60% of deals are lost to buyers who express an intent to make a decision — but ultimately fail to act.

Buyer 41

Buyer B2B Lead Rank Lead Scoring 41

Highspot

JANUARY 18, 2023

Highspot’s expanded footprint enables the company to continue to recruit engineering talent and further solidify its role as an award-winning employer in the Pacific Northwest. I look forward to exploring partnerships with Highspot to create opportunities for the many skilled technologists and engineers in B.C.’s s diverse workforce.”.

Hiring 98

Hiring Engineering Social Media Education 98

CloserIQ

JUNE 6, 2019

As a small business, you probably have specific types of people in mind when you consider your ideal and potential buyers. When you take the time to describe these customers—profiling them on a demographic, firmographic, and psychographic level—that’s called creating buyer personas. . Why create buyer personas?

Buyer Persona 94

Buyer Persona Buyer Ideal Customer Profile Demographics 94

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Yet while 82 percent of buyers accept meetings with sellers who proactively reach out, 58 percent of them say these meetings are not valuable, according to Rain Group. Measure what matters.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Rank 264

Emissary

APRIL 27, 2020

The traditional CIO started out as a software engineer and climbed up the technology ladder to eventually become the most senior IT executive in the enterprise. I’m an engineer, and I work with engineers. – Former CTIO, Jacobs Engineering. . #4. That, to me, doesn’t work.

Buyer 52

Buyer Scale Engineering Face-to-face 52

Zoominfo

JULY 15, 2022

It’s all made possible by customer feedback and hard work from our engineering and product teams. Whether you’re searching by company size and industry or buyer intent data, these attributes can be found in Advanced Search, and help you pinpoint which companies to target.

Buyer Intent 130

Buyer Intent Intent Data Intent Engineering 130

Partners in Excellence

JANUARY 24, 2024

Properly used, with the right prompt engineering, AI can help us better understand potential issues our customers face. We can ask it to look at certain industries/markets, or types of companies. The “last mile” problem exists in all sorts of industries. We can, for instance, ask it for issues facing certain roles.

Distribution 111

Distribution Lead Rank Face-to-face Analysis 111

The Pipeline

OCTOBER 3, 2019

Most companies will look for customer accounts by similar size, location, industry, revenue, and tech stack. Stated otherwise, if your best customers are in a specific industry, have a certain number of employees, and deploy a competitive or complementary technology – then companies that also fit that profile will be your best prospects.

Account 251

Account Account Based Marketing Ideal Customer Profile Exercises 251

Zoominfo

SEPTEMBER 1, 2021

You put a lot of effort towards getting your buyers to even visit your site in the first place, so once you have them there, there’s no time to waste. The downside of this approach is that you’ll be exposing your AE’s calendar to unqualified prospects, too, which could affect the overall efficiency of your sales and marketing engine.

Sales Qualified Lead 236

Sales Qualified Lead Inbound Lead Rank Lead Scoring 236

Score More Sales

JULY 22, 2014

I can remember the first day I heard about the search engine – it was early 1999 and it seemed like a nice, helpful tool – not a world game-changer as it has become. The search engine changed everything, and so has the company. Buyers can get exhaustive research done and have the upper hand now in communication with sellers like us.

Ideal Customer Profile 234

Ideal Customer Profile Banking Engineering Twitter 234

HeavyHitter Sales

JULY 23, 2017

This is the first of a series B2B Buyer Persona Research articles. I recently conducted an extensive research project of B2B Buyers t o understand how they perceive the salespeople they meet. When you look at ratings of salespeople from the perspective of departmental buyers, a pattern emerges. This Steve W.

Lead Rank 68

Lead Rank Lead Scoring Buyer B2B 68

Crunchbase

JANUARY 13, 2023

Before the birth of the hybrid buyer, sellers were in control. The modern B2B buyer doesn’t need to get on the phone or fill out a contact form to learn the ins and outs of a product — they have all the fact-finding capabilities right at their fingertips thanks to the infinite sprawl of the internet. Meet buyers where they are.

Top of Funnel 98

Top of Funnel Social Media Face-to-face Engineering 98

Mindtickle

JUNE 22, 2023

Buyers are already short on time, and the last thing they want is to listen to another sales pitch. Research from our 2023 State of Sales Productivity Report found that during a call, buyers asked an average of 18 questions, a significant increase from 13 questions in the 2022 report. As sellers, you’re even more in the hot seat.

Cold Calling 98

Cold Calling Lead Rank Lead Scoring Ideal Customer Profile 98

LinkedFusion

OCTOBER 19, 2020

Marketing without creating ideal buyer personas is like shooting blind arrows – can cause you a massive monetary loss in the business. Creating an ideal buyer persona and basing your marketing strategy on these findings can be super-beneficial for your business. By creating buyer personas, companies have been able to: 1.

Buyer Persona 52

Buyer Persona Buyer Social Media Demographics 52

Zoominfo

FEBRUARY 18, 2021

In their journey, prospective buyers want to know they can trust the company as much as they can trust the individuals they’re dealing with. You can even benefit your entire industry. Curate industry news as well as outside influences that affect your industry. This is as true of people as it is of a company.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Score More Sales

MARCH 14, 2012

Before you make in-person or phone contact, decide what you and the buyer (prospect) are going to do next. Next actions are the fuel by which a seller can encourage a buyer to move forward. It is more about helping create continued interaction with our potential buyer. The third tip talked about setting next actions.

Buyer 196

Buyer B2B Call-back Decision Maker 196

Mindtickle

NOVEMBER 6, 2020

Sales professionals and buyers alike have quickly accepted and adopted this new reality. The motivating news is that those same buyers believe the new sales model is just as or more effective than the face-to-face model. THE TOP BUYER EXPECTATIONS. We could try to tackle 10 or 15 challenges and do them at a satisfactory level.

Sales Enablement 81

Sales Enablement Buyer Hiring Face-to-face 81

Zoominfo

MAY 20, 2021

From then on, brands must convert first-time customers into repeat buyers. A study by MailChimp found that the average email open rate across industries is 21.33%. The above-mentioned study also found that the cross-industry average for hard bounces is 0.40%. The cross-industry average for hard bounces is 0.58%.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Product Management University

APRIL 8, 2024

For some, a market means a user or buyer persona. Think of them as industry analysts for your vertical/horizontal market segments (with no direct product responsibility). When sales consistently accomplishes these things, win rates go up because you’ve convinced buyers you understand them better than the competition.

Marketing 59

Marketing Segment Face-to-face Lead Rank 59