Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Media B2B Marketing 147

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Understanding your target audience will allow you to better comprehend buyer intent data.

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

SendBuzz

MAY 21, 2023

With changing times, businesses must understand the changing dynamics of buyers and sellers. Now, you may think about how this will impact your sales engagement process while approaching prospects. First let’s understand the needs and preferences of the millennial buyer’s. What are the needs and preferences of millennial buyers?

Buyer 52

Buyer Strategy Marketing Scale 52

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

SBI Growth

JANUARY 13, 2013

Developing and operationalizing a steady stream of relevant content that engages buyers is the new must-have modern marketing core competency. B2B Marketing has become an inbound world. Marketers today must build an effective content engine designed to deliver compelling insights to customers and prospects alike.

Buyer Persona 303

Buyer Persona Buyer Ideal Customer Profile Strategy 303

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So, owned media. What is it?

Media 71

Media Company Distribution How To 71

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

Buyer 190

Buyer Social Media Social Selling Incentives 190

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Social Media 205

Social Media Influencer Media Hiring 205

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Ready to learn more?

B2C 209

B2C B2B Marketing Social Media 209

Increase Sales

DECEMBER 8, 2014

Maybe it is just me, but have you found social media is spawning a lot of mediocre marketing? Small business owners to sales professionals believe connect on LinkedIn, post on Facebook or share on Twitter will generate all the necessary sales leads. Marketing is the first phase of the overall sales process.

Social Media 148

Social Media Media Marketing Small Business 148

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 130

Hubspot Sales

OCTOBER 11, 2022

Understanding the nature of the buyer's journey is central to conducting sound marketing and sales efforts. What the Buyer's Journey Looks Like for Consumers in 2022. What the Buyer's Journey Looks Like for Consumers in 2022. Social media is the next most popular resource for product discovery.

Top of Funnel 108

Top of Funnel Buyer Data Social Media 108

SalesFuel

APRIL 12, 2024

There’s no such thing as one marketing channel that engages 100% of consumers. Specifically, they should be using one that includes strategic email marketing. Strategic Email Marketing Drives Breakthrough Customer Retention Results Why Use a Cross-Channel Marketing Approach? Social Media: 56.7% Desktop Website: 67.1%

Email Marketing 52

Email Marketing Retention Ideal Customer Profile Marketing 52

Hubspot Sales

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

Social Media 126

Social Media Ideal Customer Profile Media Strategy 126

Anthony Cole Training

OCTOBER 21, 2020

In today’s world of marketing and sales, a significant key to generating leads is a company’s ability to get potential buyers to find them. There is an entire industry dedicated to inbound marketing and social media management with companies such as HubSpot, Marketo and Pardot.

Marketo 157

Marketo Marketing Social Media Hubspot 157

Pipeliner

AUGUST 22, 2022

Video is becoming an increasingly important part of social media marketing. Not only is it an entertaining means to engage your audience, but it can also be used to drive sales and conversions. When creating social media videos, think about how you can tell a story that will capture attention and drive sales.

Social Media 97

Social Media Media Video Hiring 97

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Vengreso

JULY 12, 2023

Chances are if you are in sales, social media is already a prominent part of your personal life. Incorporating social media into the workplace has brought many opportunities, but also many questions, like, “What is sales etiquette on social media?” And when you do – ask to connect.

Social Media 52

Social Media Media Social Selling Face-to-face 52

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Partners in Excellence

APRIL 22, 2020

Over the past 5 or so years, it seems a large number of people think social media and social platforms are the future of sales and marketing. If ever, social media were to live up to the “promise” of becoming the future of sales and marketing, one would think it would be now. Relationships count.

Social Media 111

Social Media Media Face-to-face Twitter 111

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Act!

APRIL 16, 2024

Generic content just doesn’t cut it with the modern-day buyer, seller or tenant, especially when they’ve got plenty of options to choose from. How then, can your commercial real estate business personalize your marketing campaigns ? Here are CRM personalization tips and marketing strategies you can use to get started.

Campaigns 52

Campaigns Real Estate Ideal Customer Profile CRM 52

LeadBoxer

DECEMBER 12, 2020

Lead generation consists of content and media that nurture leads into paying customers. Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. What is Digital Marketing? The Digital Marketing Sales Process.

Lead Generation 128

Lead Generation Channels Lead Rank Lead Scoring 128

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. And that content is a gateway to a possible sale. What is the Landing Page’s Importance in Digital Marketing?

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Nutshell

MAY 6, 2020

Now is a perfect time for taking care of those backburner tasks, like writing that blog post you’ve been thinking of, or redoing your marketing funnel. Since most people are stuck at home, most industries have seen a huge spike in online sales in the last month. Social Media. Email marketing. Advertising strategies.

Top of Funnel 121

Top of Funnel Buyer Marketing Social Media 121

Increase Sales

JANUARY 11, 2016

With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing. They do not want sales pitches!

Social Media 70

Social Media Education Media Marketing 70

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

The Digital Sales Institute

SEPTEMBER 6, 2022

How to sell and engage buyers in the digital, remote, and noisy world is definitely a challenge we all face. Without a learning pathway, very few of us salespeople will ever get to master the sales skills to be truly successful. The modern buyer demands more and expects a more personalized, tailored experience. Yes, salespeople.

Buyer 59

Buyer How To Ideal Customer Profile Face-to-face 59

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Hubspot Sales

NOVEMBER 13, 2023

Capitalizing on your customers’ emotions during this moment is the key to leaving a lasting impact and creating an unforgettable buyer experience. In the US, ecommerce sales exceeded $1 trillion in 2022, and online spending hit a record $211.7 In 2023, retail ecommerce sales in the U.S. billion just during the holiday season.

Buyer 104

Buyer Consumer Infusion Transportation 104

Allego

JUNE 30, 2022

You may have learned about it while casually browsing social media or seeing it in a viral post. Then you probably continued searching social media to see what other users were saying about the product, finding tutorials for how the product worked, etc. This scenario highlights the role social media plays in the purchase process today.

Social Selling 62

Social Selling Buyer B2B Social Media 62