Zoominfo
MARCH 2, 2021
This data can be structured (email lists and databases) or unstructured (duration of web page views) and exists in a wide range of formats, from numerical to text, email, video content, audio or others. Big data provides companies the opportunity to make the content within email campaigns diverse and personal. Providing Feedback.
Zoominfo
SEPTEMBER 25, 2019
When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.
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BuzzBoard
MARCH 24, 2024
Understanding the Importance of A/B Testing in Local Digital Campaigns Sales professionals at digital marketing agencies need to understand A/B testing, as it’s crucial for augmenting local digital campaigns and achieving better results. To get the most from your A/B testing strategy, conduct continuous testing.
Nutshell
AUGUST 21, 2020
In B2C marketing, you can get away with creating marketing campaigns that target a wide swath of consumers, taking into consideration buyers of many demographics, industries, job roles, etc. Having a better understanding of your ideal buyer on a user level will make your marketing campaigns a lot more successful. Target users.
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video.
Zoominfo
SEPTEMBER 25, 2019
When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.
BuzzBoard
MARCH 28, 2024
Introduction to Video Marketing for Local Businesses In the digital marketing era, local businesses have unprecedented access to exposure. Yet, many continue to underutilize a crucial channel- video marketing for local businesses. However, marketing with videos exceeds these platforms.
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