DocSend

JUNE 21, 2022

And with an abundance of tech tools out there, it’s no surprise that remote workers spend way too much time switching between SaaS platforms during their workday. . As sales tech stacks across companies continue to grow, it’s easy to get caught up in the allure of the hot new tool. Some reps never put down their phone.

Scale 88

Scale Closing Collateral Top of Funnel 88

Allego

JANUARY 12, 2023

They conducted two real-world behavioral studies to learn what increases sellers’ willingness to use a new piece of marketing collateral. Yes, in this case, the messenger is to blame. Presenting new content with a case study or a demonstration increased likelihood of use by roughly 30% over basic information alone.

Collateral 106

Collateral Marketing Report Motivation 106

Showpad

APRIL 15, 2020

One of the most popular tools used by cutting-edge sales teams today are sales enablement tools. A sales enablement tool provides your sales team with a repository of sales playbooks and marketing collateral that empowers them at each step along the selling lifecycle. Not all sales enablement tools are created equal.

Sales Enablement 85

Sales Enablement Tools Scale Software 85

Allego

NOVEMBER 11, 2021

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Use a mobile platform so that formal sales collateral and informal learning is available from anywhere at any time.

Revenue 128

Revenue Scale Collateral Harvest 128

Sales Hacker

JUNE 1, 2022

Know your prospect’s current tech stack and create a customized video to explain how your proposed solution will add value or increase effectiveness of their tools. Test out a prospect’s tool via free trial and screen-record an observation within their platform , then send it to them with a short note about your insights and ideas.

Buyer 96

Buyer Collateral Case Study Follow-up 96

Showpad

OCTOBER 29, 2019

From internal training and coaching content, to your website, to customer-facing presentations and collateral, your Sales team needs to be studying and handling this content daily. . Web content management tools have functionality that create a hassle-free system and provides various benefits: Makes content more available.

Sales Enablement 40

Sales Enablement Tools Collateral Case Study 40

Janek Performance Group

AUGUST 23, 2023

Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Product sheets, blogs, and white papers are effective tools, especially when strategically deployed in the sales process. It affects buyers at their most introspective.

B2B 62

B2B Case Study Collateral ACT 62

SBI

JULY 14, 2019

It helps them capture more leads and customers, create compelling content, communicate product differentiation, compare collateral effectiveness, and close more business. Nancy Nardin, Smart Selling Tools. Resources All Case Studies eBook ebooks & Guides Interview Video Video Reviews Webinars. Case Studies.

Video 93

Video Case Study eBook Field Sales 93

BrainShark

AUGUST 16, 2022

There are sales enablement tools to enrich and streamline every stage of the SKO process for a highly effective event. Practicing with VoiceVibes is also a great professional development tool that will have exponential, long-term returns for employees beyond the scope of the SKO (which is a win-win situation). #4. Sales Scorecards.

Sales Enablement 62

Sales Enablement Tools How To Follow-up 62

Showpad

FEBRUARY 25, 2019

This next post in our “Sales Enablement Defined” series dives into how content management tools empower both sales and marketing to become more efficient and collectively drive success. How are Content Management Tools Beneficial in Sales Enablement? With both teams using the same tools, sales and marketing are more aligned.

Sales Enablement 40

Sales Enablement Tools Case Study Collateral 40

Showpad

FEBRUARY 25, 2019

This next post in our “Sales Enablement Defined” series dives into how content management tools empower both sales and marketing to become more efficient and collectively drive success. How are Content Management Tools Beneficial in Sales Enablement? With both teams using the same tools, sales and marketing are more aligned.

Sales Enablement 40

Sales Enablement Tools Case Study Collateral 40

SBI

OCTOBER 27, 2019

With iPresent, you can organize your existing collateral in a way that’s intuitive for your salespeople (think Netflix). “ - Nancy Nardin, Smart Selling Tools. “ - Nancy Nardin, Smart Selling Tools. Case Studies. Case Studies. SalesTech Video Review: iPresent, a Mediafly company.

Video 59

Video Cost Per Thousand Case Study Collateral 59

Allego

DECEMBER 21, 2022

The seller interacts with buyers live through a videoconference tool, phone call, Facetime, or in-person meeting. Then it’s all about practicing their pitch, refining it, and making sure they know how to use the tools required to conduct a virtual meeting. Use the Right Virtual Selling Tools. Skills to Last a Lifetime.

Strategy 62

Strategy Collateral Case Study Video 62

Partners in Excellence

MARCH 25, 2023

These tools can help make sellers more efficient, perhaps, sometimes even better. But I’ve been struck by the absence of discussions about how buyers can use these tools, simplifying their digital research and learning. Clearly, these tools will become the Go To tools for modern buyers.

Lead Rank 62

Lead Rank Case Study Analytics Lead Scoring 62

PandaDoc

APRIL 24, 2023

This could take the form of team sales training, working with marketing to implement helpful resources, or integrating sales collaboration tools into your tech stack, among other things. Let’s now move on to looking at the different elements of a sales enablement strategy, including training and content, tools, and metrics.

Sales Enablement 52

Sales Enablement Webinar Metrics Strategy Top of Funnel 52

Mindtickle

APRIL 7, 2023

It’s the idea that all revenue-generating teams at an organization — not just sales — are empowered with the same tools and data. This includes activities such as providing sales training and coaching, developing sales collateral and tools, and ensuring that sales teams have access to the right information and resources to close deals.

Revenue 52

Revenue Face-to-face Collateral Lead Rank 52

Allego

MARCH 31, 2022

On the sales side, sellers couldn’t find collateral in the content management system. On the marketing side, Tripadvisor’s product marketing team devoted considerable time and effort to creating sales collateral. However, the team didn’t have a well-organized content management system or a reliable tool for evaluating ROI.

Collateral 62

Collateral Marketing Tourism Travel 62

Sales and Marketing Management

DECEMBER 14, 2020

However, constantly spinning your wheels to create the latest and greatest marketing collateral to share with your sales team can be an incredibly exhausting task. . This often comes in the form of customer case studies and testimonials that specifically showcase results. Podcasts offer a creative way to engage your audience.

Buyer 136

Buyer B2B Account Based Marketing Collateral 136

Allego

DECEMBER 11, 2020

If you’re like most marketers, you’ve got a full production calendar of solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Use a mobile platform so that formal sales collateral and informal learning is available from anywhere at any time. 4 Make It Mobile.

Collateral 83

Collateral Marketing Harvest Scale 83

Highspot

DECEMBER 19, 2023

6 Benefits of a Sales Development Playbook The sales development playbook isn’t just a tool; it’s a game changer for SDRs and sales leaders. When they are equipped with tools and resources to do their job, the business will experience increased conversion rates, higher revenue, and more successful sales outcomes.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Hiring Sales Qualified Lead 52

Hubspot Sales

NOVEMBER 28, 2023

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Types of Sales Collaboration Why Collaboration Matters Tools that Foster Collaboration 6 Tips for Collaboration How can sales and marketing collaborate? Case studies.

Lead Rank 106

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 106

Janek Performance Group

SEPTEMBER 12, 2022

We have published countless blogs, case studies, white papers, and other collateral. Be sure to follow up with our SalesAudit , a free and self-guided assessment tool. But despite unforeseen trials and tribulations, these pillars have held for as long as sellers have sold.

Hiring 62

Hiring Lead Rank Collateral Case Study 62

Mindtickle

MAY 2, 2023

Sales enablement is a strategic approach that aims to empower sales teams with the tools , information, and resources they need to engage with prospects and close deals effectively. This can include educational content, such as whitepapers and case studies, as well as product-specific content, such as demos and product sheets.

Sales Enablement 52

Sales Enablement Hiring Buyer Persona Case Study 52

SBI

MAY 17, 2018

Seismic centralizing all sales collateral into one area, and then automatically distributes it to other tools where sellers spend most of their time, such as in their CRM, their email client, or their mobile device. Seismic offers ROI increasing integrations with other commonly used tools such as CRMs and MAPs.

Sales Cycle 139

Sales Cycle Collateral Distribution How To 139

Highspot

JANUARY 29, 2024

Work with your enablement and marketing teams to ensure you have the right sales collateral to engage effectively. Build on Success Stories: Share success stories or case studies that resonate with the prospect’s situation. This preparation will boost your confidence and increase your chances of closing a deal.

Negotiation 52

Negotiation Closing Case Study Buyer Persona 52

PandaDoc

APRIL 8, 2024

This is done by forming a team of stakeholders and decision-makers, establishing approval workflows, and effectively integrating automation tools. Finally, a deal desk decides on the supporting sales collateral needed to strengthen a sales offer , such as a presentation deck, a one-pager, a case study, and other materials.

Strategy 52

Strategy Decision Maker Proposal Negotiation 52

Mindtickle

MAY 2, 2023

When sales content hits the mark with both sellers and buyers, it can be a powerful tool for advancing deals forward. It also involves selecting the right tools and technologies to manage the content, such as a content management system (CMS) or a customer relationship management (CRM) system. It went from 3.5

Top of Funnel 52

Top of Funnel Scale Case Study Distribution 52

Openview

DECEMBER 21, 2017

From hosting demos to sending collateral, sales reps are building relationships with prospects across multiple digital touchpoints. Sales content – from product overviews to case studies – has long been a tool that sales reps have leveraged to keep prospects engaged and to drive deals forward. The crucial first step?

Top of Funnel 95

Top of Funnel Data Case Study Funnel 95

Allego

DECEMBER 22, 2020

This content falls into two types: 1) customer-facing collateral that sellers will share with buyers and 2) training assets, best practices, research, and tools that are for internal use. These are great engagement tools that enable sellers to offer value to a prospect in a helpful, relevant, and useful way. Case Studies.

Sales Enablement 71

Sales Enablement Top of Funnel Case Study Face-to-face 71

Eyeful Presentations

FEBRUARY 17, 2023

It was worth the wait – an optimised creds presentation is one of the most valuable and persuasive sales tools in your business’s toolkit…but tread carefully. Lead by example and demonstrate with authority exactly how seriously this new tool should be viewed. Why the caveat? Lead from the front and show them how it’s done! #4

Case Study 36

Case Study Face-to-face How To Collateral 36

Janek Performance Group

MARCH 26, 2024

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. This should include blogs, case studies, and white papers. Provide them with persona-specific talking points, objection handling techniques, and collateral to guide their conversations and presentations.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Gong.io

DECEMBER 5, 2022

By making your ICPs and personas data-backed by pulling data from your CRM and other sales tools. Equip your team with sales enablement collateral. Your strategic sales plan should include all of the sales collateral and resources sales reps have available to them. Case studies. Tools are also essential.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Sales Qualified Lead Sales Methodology 62

SBI Growth

SEPTEMBER 22, 2013

Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Sales enablement tools can’t get a cursory review. Benefits (Social Business Communication case study) if executed correctly: Time or employee productivity (15%) – for sales this is huge. You’re probable at approx.

Eloqua 316

Eloqua Marketo Buyer Persona Collateral 316

LeveragePoint

FEBRUARY 20, 2018

For effective use early in the sales cycle, Value Propositions should be designed as Flexible Case Studies. Of all the collateral that marketing teams create for sales, case studies are the best suited to address the primary objectives of sales reps early in the sales cycle.

Case Study 20

Case Study Sales Cycle Study Opportunity 20

Gong.io

JULY 5, 2022

Awareness-stage efforts are largely owned by marketing, though social media engagement from sales reps is becoming an increasingly important tool for B2B lead generation. Email marketing campaigns, free trials, and case studies are important instruments here. Image Source ). Image Source ). Image Source ). Image Source ).

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Allego

JUNE 23, 2022

If meeting with the colleague is not possible, watch best-practice videos created by peers and read related collateral. Sales reps should use a video tool to record their pitch, then have a manager or coach review it. Get the best tech tools and be an expert in how to use them. Virtual meeting tools anchor frontstage selling.

Face-to-face 62

Face-to-face Cold Calling Collateral Video 62

Zoominfo

APRIL 26, 2018

Sales development reps use six tools on average ( source ). The most popular sales tools include CRM, social prospecting, data and list services, email engagement, phone, and sales cadence ( source ). Today we share our own set of productivity tips, in the form of sales productivity statistics. . Technology and Process.

Hiring 197

Hiring Referrals Cold Calling B2B 197