The ROI Guy

APRIL 18, 2012

In a study of UK CIOs, IDG Research Services determined that CIOs desired to spend more time leading change efforts, over the next 3-5 years, driving business innovation and developing new go-to-market strategies. Click here to see the New UK CIO Interactive White Paper in action.

Case Study 55

Case Study Study Lead Generation Research 55

Shari Levitin

AUGUST 23, 2023

We litter them with ideas, metrics, and white papers; we pile on more information and clutter our slide decks. Sales conversations get cluttered as well: we add a little of Tom, a bit of Sally, whitepapers, articles, and statistics from the marketing department. We assume if one taco sauce is good, fifty must be better.

Workbooks 118

Workbooks Decision Maker Case Study Sales 118

The ROI Guy

SEPTEMBER 13, 2011

Interactive White Papers can be used at various stages to help facilitate the buyer’s decisions, depending on the content of the white paper itself. Interactive White Papers with intelligent solution recommendations and configurations, quantified personalized benefits and ROI estimates help best during this middle stage.

Comparison 66

Comparison Case Study ROI Sales Cycle 66

Pipeliner

MARCH 7, 2021

Marketing a healthcare facility can be difficult. You need to attract patients to come to your hospital to do justice to your investment and properly marketing your brand is the key. Today, everyone relies on the internet for information and there is a need for healthcare organizations to improve their internet marketing.

Strategy 97

Strategy Marketing Social Media Case Study 97

Pointclear

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different.

B2B 190

B2B Buyer Trade Show PointClear 190

Janek Performance Group

SEPTEMBER 12, 2022

Our new white paper, The Ultimate Guide to Developing a High-Performance Sales Organization , outlines these principles. And we have distilled this knowledge into six pillars: Strategy and Go-to-Market : Establishes the goals, objectives, target markets, and delivery methods for your sales reps.

Hiring 62

Hiring Lead Rank Collateral Case Study 62

Zoominfo

AUGUST 5, 2021

An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Content: A helping of high-quality marketing content to fill up your lead pipeline. Have your top performers Share Best Practices in Sales.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Pipeline

APRIL 1, 2024

This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. Assess customer data and market trends to lay down the attributes of your ideal customer. Improve your content marketing with valuable and informative blogs, white papers, and e-books.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). Thank you, Marketing ). Middle: Here, the prospect downloads a white paper or signs up for a webinar. This can range from a comment to publish on your website (with their permission) to doing a video review or case study.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Pointclear

JULY 26, 2018

Case studies. Not all radio program podcasts lend themselves to being used as case studies, but Jane notices that with a little work, this program fits the basic criteria. She has what she needs for the case study. E-books and white papers. A new white paper is also in the works.

Case Study 100

Case Study PointClear Study Social Media 100

Zoominfo

AUGUST 5, 2021

An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Content: A helping of high-quality marketing content to fill up your lead pipeline. Have your top performers Share Best Practices in Sales.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

The ROI Guy

JANUARY 25, 2011

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.

Influencer 40

Influencer Collateral Decision Maker Ideal Customer Profile 40

Sales and Marketing Management

AUGUST 9, 2020

The facts (research) show that just because some sales leads are six months to a year old, half of any given group of leads with the same age is still in the market to buy. Far too many companies experience sales lead asset losses because their sales and marketing people do not follow up and contact prospects. Why It Matters.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

Pointclear

JULY 31, 2012

The reason is that marketing and sales are part of a Granfalloon. ” The functions Mr. Rackham spoke about are marketing and sales. You can read more about this in the white paper Point C: From Chaos to Kickass. Basically, you have to answer these three questions: How do we define our market?

Sales Qualified Lead 164

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 164

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming. Step up your swag.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Janek Performance Group

MARCH 26, 2024

Thus, they can tailor their marketing and sales efforts accordingly. These are based on market research and real data about your existing customers. Each persona represents a distinct segment of your target market. Crafting detailed buyer personas allows organizations to humanize their target audience.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Emissary

SEPTEMBER 14, 2021

For marketers, this scenario means reconsidering how you measure sales enablement and who in your company has ownership of the process. In addition to targeted content, it is important for sales and marketing teams to be aware of and trained in the particular regulations and pain points of the financial vertical. Efficiency.

Industry 52

Industry Marketing Scale Top of Funnel 52

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) Thank you, Marketing ). Middle: Here, the prospect downloads a white paper or signs up for a webinar. This can range from a comment to publish on your website (with their permission) to doing a video review or case study.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Janek Performance Group

MAY 2, 2023

We’re all familiar with economic fluctuations, emerging markets, new products and technology, and organizational turnover. For more, see our white paper Finding, Onboarding, and Retaining Top Sales Talent. Ideally, content is a collaborative effort between sales and marketing. This was three years before the pandemic.

Hiring 62

Hiring Negotiation Decision Maker Coaching 62

Sales and Marketing Management

FEBRUARY 5, 2021

When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”). Such critical information should be used consistently to recalibrate your plan of action (i.e.,

Scale 177

Scale Maximizer Strategy How To 177

SBI Growth

AUGUST 19, 2012

Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. Content marketing has gone from a nice-to-have to a must-have in 2012. Marketing now owns the beginning of the sales process. Your blog, white papers, webinars, and eBooks must be your best sales people.

Demand Generation Agencies 257

Demand Generation Agencies Demand Generation Targets Demand Generation Top of Funnel 257

Pointclear

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.

Social Media 223

Social Media Media B2B Decision Maker 223

Close.io

SEPTEMBER 19, 2019

Zuora’s account-based outbound system (integrating outbound marketing + outbound prospecting) defies that impatience and generates massive revenue (60%–70% of it) in a market where accounts can take years to consider, decide, and buy. For example, if their market is commoditizing, what’s the company’s plan to adapt?

Outbound 60

Outbound Case Study Ideal Customer Profile Account 60

Sales and Marketing Management

FEBRUARY 5, 2021

When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”). Such critical information should be used consistently to recalibrate your plan of action (i.e.,

Maximizer 156

Maximizer Strategy Lead Rank Lead Scoring 156

Allego

DECEMBER 22, 2020

If you’re in sales enablement, training, product marketing, or content marketing, that’s what you do: crank out the sales content. Your company’s baseline sales enablement assets will depend on your product, industry, and market. White Papers / eBooks. Case Studies. Why Sales Content Isn’t Used.

Sales Enablement 71

Sales Enablement Top of Funnel Case Study Face-to-face 71

Janek Performance Group

AUGUST 23, 2023

Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Product sheets, blogs, and white papers are effective tools, especially when strategically deployed in the sales process. It must inspire action.

B2B 62

B2B Case Study Collateral ACT 62

Showpad

MAY 22, 2019

With new sales engagement platforms designed to streamline sales processes being constantly introduced into the market, it can be overwhelming for sales enablement teams to decipher one from the other to determine which to select for their organization. How do engagement platforms align sales and marketing efforts?

Sales Enablement 74

Sales Enablement Marketing Buying Cycle Direct Mail 74

Pointclear

SEPTEMBER 28, 2018

Weekly programs published from large companies and marketing departments are better when they can use the enormous amount of content which comes from each podcast. This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies.

Top of Funnel 133

Top of Funnel Funnel Case Study Social Media 133

Igniting Sales Transformation

SEPTEMBER 16, 2019

But that’s not the case at all. It could be a marketing interaction, and more often, that first touch starts with someone on the front lines of your sales organization. The idea is to deliver the right articles, white papers, case studies, videos or webinars at the right time in the buyers’ decision-making process.

Webinar Metrics 126

Webinar Metrics Loyalty Buyer Case Study 126

Pipeliner

MAY 26, 2023

In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition. Improved Sales and Marketing Alignment: A crucial part of sales enablement involves facilitating better communication and collaboration between sales and marketing teams.

Sales Enablement 98

Sales Enablement Hiring Scale Resources 98

Chorus.ai

JANUARY 29, 2021

Generally speaking, an effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Content: A helping of high-quality marketing content to fill up your lead pipeline. It all forms part of a wider sales workflow.

Sales Enablement 62

Sales Enablement Webinar Metrics Top of Funnel Strategy 62

Emissary

OCTOBER 22, 2021

With less buyer interaction in 2022, sellers and marketers will need to go deeper on adding value early and often,” explains Emissary CEO, Allen Mueller. . Most tech buyers don’t think they are getting a higher level of partnership, and they want their solution providers to step up.

Case Study 52

Case Study Lead Rank Lead Scoring Research 52

Allego

APRIL 18, 2024

In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” By targeting users based on specific behaviors and preferences, AI enhances the efficiency and effectiveness of lead generation campaigns so that marketing efforts are directed toward individuals who are most likely to convert.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Janek Performance Group

DECEMBER 28, 2021

More importantly, content, such as blogs, white papers, and case studies, helps buyers see sales reps and their organizations as trustful advisors at the forefront of their industry. At Janek, we pride ourselves on consistently producing high-quality thought leadership for sellers across our industry.

Sales Qualified Lead 118

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Generation 118

LeadFuze

JULY 3, 2023

In this post, we’ll delve into strategies such as identifying customer pain points, tailoring solutions based on these needs, and leveraging real-world examples through case studies and proven success stories. Case studies are like superhero stories for your product, proving its effectiveness.

Lead Rank 52

Lead Rank Lead Scoring Webinar Metrics Case Study 52

Product Management University

FEBRUARY 27, 2019

In return, ask them for permission to use their case studies/testimonials in your internal and external marketing and PR activities. Then take the message externally in case studies, webinars, white papers and articles in trade publications.

Case Study 40

Case Study Webinar Metrics Study Positioning 40

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113