Zoominfo

OCTOBER 5, 2021

External data is readily available information collected through research. Some examples include: Press Releases And Mass Media: Read industry reports and news stories for information that might inform your business decision-making process. Is Market Intelligence The Same Thing As Market Research? economy an estimated $3.1

Data 130

Data Marketing Scale Analysis 130

SBI Growth

JULY 28, 2013

84% of B2B decision makers begin their buying process with a referral. Register for the SBI Research Tour here. LinkedIn is the predominant channel right now. Chance of an email getting to a decision maker and resulting in a meeting? Pull the names of the Buying Decision Teams from the last 10 big deals.

Social Selling 328

Social Selling Decision Maker Social Media Cold Calling 328

Highspot

JANUARY 28, 2024

Now, 19% of buyers spend more time researching and 27% involve more people in their decisions, indicating a shift towards more autonomous decision-making. Supports the Buying Process Buying can be complex, involving many decision-makers. Sales collateral serves as a credible spokesperson in your absence.

Collateral 96

Collateral Top of Funnel How To Distribution 96

Zoominfo

FEBRUARY 19, 2018

of Social sellers reported an increase in company sales revenue, compared to 41.2% Sales teams who embrace social experience report 18% more pipeline (volume) and 28% velocity increase ( source ). Content shared by employees receive 8x more engagement than the same content shared by company/brand channels ( source ).

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

Zoominfo

JANUARY 4, 2022

In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022. According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021. a ZoomInfo partner.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Pipeline

APRIL 1, 2024

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. Make a list of companies that fit the image closely, identify their decision makers, and acquire their contact information. Research shows 68% effectiveness in B2B demand generation.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

DiscoverOrg Sales

JANUARY 22, 2018

I start with a thoughtful, well-researched cold email that shows just how well I knows my prospect – both the pain points they experience in their job, as well as their personal interests. With this accurate data, your team can get in front of the the decision makers who drive open reqs, before they post on job boards.

Prospecting 258

Prospecting Decision Maker Ideal Customer Profile Data 258

The ROI Guy

DECEMBER 4, 2013

Research indicates that there are now over 8 people involved in the average B2B purchase decision. And as purchases get larger, even more people become involved in the decision. And as purchases get larger, even more people become involved in the decision.

Decision Maker 75

Decision Maker Proposal Survey Channels 75

Allego

MAY 25, 2021

Today, AI is used across industries to help decision-makers draw insights from vast quantities of data. AI has become an essential part of the tech industry, helping solve many challenging problems in computer science, software engineering and operations research. Buyers now prefer to do research before meeting with sellers.

Scale 149

Scale Sales Enablement Decision Maker Buyer 149

SalesLoft

JUNE 2, 2017

In Salesforce’s Second Annual State of Sales report , 44% of sales professionals said it is very important, and often critical, to use social media when connecting with customers. Sales for Life’s recent report found that 64% of their respondents found social media essential to their account-based efforts.

Social Media 52

Social Media Media Research Account 52

Zoominfo

JUNE 27, 2018

22% of marketers say influencer marketing is their most cost-effective channel ( source ). 74% of people trust social networks to guide them to purchase decisions ( source ). 49% of people say they rely on recommendations from influencers when making purchase decisions ( source ). On average, businesses generate $6.50

Influencer 202

Influencer Marketing Social Media Scale 202

Zoominfo

JANUARY 27, 2022

Salespeople spend almost 20% of their time on researching prospects — time they could be spending generating revenue. Today’s sales development reps count on multiple touchpoints across multiple channels to reach their prospects — an average of 16 touches per rep according to a TOPO Sales Development Touch Report.

Cold Calling 100

Cold Calling Ideal Customer Profile Data Forecasting 100

Pipeliner

DECEMBER 22, 2020

After all, getting customers to make a buying decision isn’t an easy walk in the park, especially when it comes to B2B email marketing. All you need to know is the channels of communication for making the most out of your marketing campaigns. Yes, this is the quickest and most effective communication and data transmission channel?

Email Marketing 98

Email Marketing B2B Marketing Case Study 98

PandaDoc

MARCH 13, 2023

In the Demand Gen Report 2020 , 68% of B2B respondents stated that their purchasing cycle is longer when compared to the previous year — which clearly contributes to all sales, on average, taking longer to close. This is occurring due to the change in both buying behavior and an increase in decision-makers in companies.

Sales Cycle 52

Sales Cycle Decision Maker Proposal Case Study 52

Crunchbase

JANUARY 26, 2021

Channels in the sales playbook are evolving. Our research into the sales teams from 2020 found that before the pandemic emerged, the average number of touches in the sales cycle was around 17. The easiest option could be to simply add a new channel to your sales cycle. Here’s what we discovered for 2021.

Trends 98

Trends Social Media Discount Decision Maker 98

Act!

APRIL 25, 2024

Whether your small business caters to everyday consumers or C-suite decision-makers , you have to compete for every prospect’s attention. Case in point—a McKinsey report revealed that 71 percent of consumers expected personalization from brands in 2021. Don’t skimp on research How do you make a prospect feel that you value them?

Social Media 52

Social Media How To Case Study ACT 52

eGrabber

SEPTEMBER 8, 2021

Since COVID, Amazon and other online stores have become a popular channel and is continuing to grow rapidly. You will have to carry out deep research to find the actual seller’s name and website. Find Decision-makers from com panies. Find Decision-makers from com panies. Find LinkedIn IDs.

Decision Maker 40

Decision Maker Ideal Customer Profile How To Retail 40

Sales and Marketing Management

JANUARY 23, 2018

And according to HubSpot’s research, 86 percent of businesspeople prefer email when it comes to work-related communication. A full 72 percent of American consumers reported to MarketingSherpa that email is their preferred communication channel for business matters. Making a Big Bang.

Decision Maker 180

Decision Maker How To Cold Calling Transportation 180

DiscoverOrg Sales

APRIL 23, 2019

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Get out on the floor, meet with contacts, scan badges, and keep researching. But don’t let it distract you from your goals.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

eGrabber

OCTOBER 19, 2021

You will have to carry out deep research to find the actual seller’s name and website. Step 4: Find Decision-makers. Decision-makers from com panies : Scan the company websites and LinkedIn for CEOs and other executive decision-makers of Amazon sellers. Step 3: Find LinkedIn IDs. Get a free sample!

Decision Maker 40

Decision Maker Sales Qualified Lead Ideal Customer Profile LinkedIn 40

Autoklose

MARCH 4, 2024

Another plus lies in the fact that there are no gatekeepers that will stop them from reaching a decision-maker. Of course, you can’t know what it’s a good time to call, but what you can do to increase the odds of having a decent cold call is to research the people you’re calling and adjust your offer accordingly.

Cold Calling 52

Cold Calling Decision Maker Scale VanillaSoft 52

Allego

DECEMBER 20, 2023

You want to research the different options, read reviews, watch videos, and compare prices by yourself. They research independently, engage across multiple channels, and expect a personalized, frictionless buying experience. You want to go through the process on your own. Today’s B2B buyers are the same.

Software 125

Software Software Lead Rank Vendor 125

Cience

NOVEMBER 6, 2019

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Consumers now routinely do lots of online research. Buying a car is an example. According to a 2018 J.D.

Channels 42

Channels Marketing Retail How To 42

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Monitor online review sites.

Buyer 190

Buyer Social Media Social Selling Incentives 190

Zoominfo

SEPTEMBER 5, 2018

Without a clear understanding of your industry or market, you will fail to make informed business decisions. In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Is market intelligence the same thing as market research?

Marketing 140

Marketing Scale Analysis Face-to-face 140

Hubspot Sales

SEPTEMBER 15, 2020

In fact, 82% of B2B decision-makers think sales reps are unprepared. Being knowledgeable in your business/industry is an important factor in prospects purchasing decisions. They do their research. We get rave reviews from prospects and customers alike on these reports," Higgins says. Provide value add metrics.

Prospecting 101

Prospecting Decision Maker Hubspot Ideal Customer Profile 101

Hubspot Sales

MARCH 22, 2021

Have you ever come up against a decision maker who is glaring at you with arms crossed (in person or via a video call), daring you to take up their time? Research the buyer, the company, and industry. In these channels you can often learn a lot about the company, its funding, and its top executives. Do your homework.

Lead Rank 124

Lead Rank Lead Scoring Face-to-face Decision Maker 124

Zoominfo

JANUARY 11, 2021

Awareness Stage: Grab (and Keep) the Prospect’s Attention The first thing the B2B buyer will do after identifying that they need to solve a business problem is to jump online and start researching options. When the bug is fixed, an automated email alerts the customer about the resolution and thanks the buyer for reporting the problem.”

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JANUARY 11, 2021

The first thing the B2B buyer will do after identifying that they need to solve a business problem is to jump online and start researching options. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

FEBRUARY 25, 2018

The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). In fact, research shows B2B brands that connect with their buyers on an emotional level earn twice the impact over marketers who are still trying to sell business or functional value ( source ).

Social Media 147

Social Media Media B2B Marketing 147

SBI Growth

OCTOBER 3, 2013

Sales Operations must transform its reporting to track these key capabilities. By registering for SBI’s Sales & Marketing Research Review , you''ll get the “ Top 15 Metrics to Track in 2014.” Offer to help connect a buyer with a channel partner. The Edelman Trust Barometer has done extensive research on B2B decision making.

Top of Funnel 326

Top of Funnel Sales Qualified Lead Ideal Customer Profile Referrals 326

SalesHandy

MAY 6, 2021

These tools, along with documented processes help facilitate the same tasks over online channels. As mentioned earlier — inside sales teams are reliant on online communication channels to conduct prospecting , research and outreach. This can even stretch longer, based on the number of decision-makers involved and the deal size.

Inside Sales 75

Inside Sales Ideal Customer Profile Benefit Top of Funnel 75

BuzzBoard

OCTOBER 12, 2023

Our latest market research unearthed crucial data and information for growth-minded software marketers to sort sales and marketing priorities for enhanced customer targeting and relationships. On top, we found, frequently changing software buying decision makers are often impacting the process.

Software 52

Software Software Trends Vendor 52

Gong.io

SEPTEMBER 28, 2020

This article is part of the Gong Labs series, where I publish findings from our data research team. Follow me to read upcoming research. Do decision makers roll their eyes and hit delete at the sight of lofty ROI promises? Sidebar: About this report. He sighed, “Do they really expect me to respond to that?”.

ROI 101

ROI Decision Maker Report Outbound 101

Mereo

APRIL 13, 2023

Actually, in the 2022 Thought Leadership Impact Report from Edelman and LinkedIn , 4 out of 10 B2B decision makers said the marketplace is oversaturated with thought leadership. In fact, the Edelman and LinkedIn survey found 48% of decision makers want to see more provocative ideas that challenge their assumptions.

B2B 36

B2B Decision Maker Top of Funnel Buyer 36

eGrabber

MAY 3, 2021

But experienced companies can dip into their past connections and contacts as another channel to drive new sales. That’s because: Past Customers and Decision Makers are now in new companies. Sample Report of eGrabber Job-Change Finder Service. People change jobs once every 4 years ( source : U.S. Government stats ).

Company 52

Company Decision Maker Sales Qualified Lead Ideal Customer Profile 52

eGrabber

MAY 3, 2021

But experienced companies can dip into their past connections and contacts as another channel to drive new sales. That’s because: Past Customers and Decision Makers are now in new companies. Sample Report of eGrabber Job-Change Finder Service. People change jobs once every 4 years ( source : U.S. Government stats ).

Company 52

Company Decision Maker Sales Qualified Lead Ideal Customer Profile 52