Pointclear

APRIL 2, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. PR Giant to Set Up New Content Marketing Unit.

B2B 203

B2B LinkedIn PointClear Marketing 203

Showpad

MARCH 7, 2024

Marketing teams are not making the most of their relationship with sales. The sales team is a critical driver of revenue growth — and a key channel for marketing messaging. In order for marketing teams to realize the full potential of their sales team, they must have strong alignment.

Revenue 52

Revenue Marketing ACT Groups 52

eGrabber

MAY 12, 2021

LinkedIn is one of the best places to find decision makers in your targeted companies. There are millions of decision makers on LinkedIn and as a business development professional, if you want to leverage this opportunity, you should reach decision makers at the right time with the right message. How to build an Email Channel Manually.

Decision Maker 93

Decision Maker Channels Revelation Lead Generation 93

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more.

Competition 95

Competition Scale Marketing Intent Data 95

Vengreso

MARCH 9, 2022

As a B2B sales professional, you’re missing out if you’re not leveraging the power of social selling to enhance and accelerate your LinkedIn prospecting activity. By using social media tools, such as LinkedIn Free, Premium or LinkedIn Sales Navigator, you can make prospecting even easier and more personalized.

LinkedIn 101

LinkedIn Buyer Prospecting Ideal Customer Profile 101

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. With account-based marketing, the efforts of sales and marketing are aligned to convert leads.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects. Facebook With roughly 2.96

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects. Facebook With roughly 2.96

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

Nutshell

MARCH 9, 2023

Want to learn how CRM software helps inform marketing strategies? Marketing is all about reaching the right audience with the right messaging. If you find yourself targeting the wrong people or addressing the wrong pain points, your marketing won’t be very effective or drive the sales and revenue your business needs.

Ideal Customer Profile 62

Ideal Customer Profile CRM Software Software 62

Sales Hacker

APRIL 23, 2024

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. Why a modern go-to-market approach requires moving beyond legacy CRM systems.

Intent Data 85

Intent Data Scale Company Account Based Marketing 85

Sales Hacker

MAY 7, 2024

He has been in the strategy & operations world for the last decade (with Udemy, WalkMe, Okta and Salesforce), and has spent almost the entirely of his career in the B2B technology market (with the lone exception being a slight deviation into the world of M&A investment banking). It’s flexible, scalable ABM built for you.

Scale 87

Scale Banking Account Based Marketing Face-to-face 87

SalesHandy

NOVEMBER 2, 2020

Linkedin is the largest professional network in the world with over 700 million active users. There’s a lot of potential if you were to conduct Linkedin prospecting and find your next set of customers on the platform. Also, half of all B2B buyers use Linkedin to make purchase decisions. Why use Linkedin for sales prospecting.

Top of Funnel 98

Top of Funnel LinkedIn Funnel Lead Rank 98

Vengreso

DECEMBER 25, 2020

Your LinkedIn Company Page (called LinkedIn Page) is an important branding opportunity that many businesses aren’t taking advantage of. When used effectively, your LinkedIn Company Page can be your business’ content hub—the first thing that your target buyers see when they research your company’s products and services.

Paid Content 144

Paid Content LinkedIn Company Ideal Customer Profile 144

Sales and Marketing Management

DECEMBER 14, 2020

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. at a business’ direct sales team) or toward indirect sales channel partners (or both). My answer: sales training initiatives.

Incentives 295

Incentives Incentive Training Channels 295

LinkedFusion

OCTOBER 10, 2023

LinkedIn is often the only platform that helps sales reps get new business, even while Twitter, Facebook, Instagram, and Snapchat are useful resources for learning more about your prospect’s hobbies and personality, warming them up before you reach out, and developing your subject matter expertise. What Is Social Selling on LinkedIn?

LinkedIn 40

LinkedIn Social Selling Ideal Customer Profile Lead Rank 40

The Spiff Blog

SEPTEMBER 22, 2022

A volatile market and economic downturn make it tough to effectively plan— tough, but not impossible. We recently sat down with Chris Semain, Principal and Tech Practice Leader at the Alexander Group to discuss the future of sales comp. 2022 has seen an interesting mix of market conditions. Let’s dive right in!

Groups 67

Groups Conversion Commission Lead Rank 67

Tenbound

MAY 17, 2024

Build Your Brand and Influence Gain exposure and create cutting-edge thought leadership with the power of Tenbound’s distribution channels. Use web badges, decals, and press release templates to highlight your membership across your digital presence, including LinkedIn: Tenbound on LinkedIn.

Networking 52

Networking Lead Rank Lead Scoring Social Media 52

PandaDoc

APRIL 12, 2023

The right sales channels can help you do this. But what are sales channels, we hear you ask? Here’s the ultimate guide, including tips on how to choose channels to reach your prospects. The definition of sales channels Sales channels are the methods or pathways businesses use for selling their products and services to consumers.

Paid Content 52

Paid Content Channels Lead Rank Social Media 52

Alice Heiman

SEPTEMBER 20, 2023

Spencer Wixom from The Brooks Group says that his research shows the answer you likely will get if you ask is prospecting and discovery calls. In the price-sensitive market landscape, he champions the mantra of selling value over price, urging sellers to convey their solution’s tangible ROI. Why, because it’s hard.

Hiring 84

Hiring Groups Demographics Lead Rank 84

Sales Hacker

APRIL 30, 2024

34:33 – Aligning multiple go-to-market motions across market segments. 46:18 – One thing that is working for Eric in go-to-market right now. 34:33 – Aligning multiple go-to-market motions across market segments. 46:18 – One thing that is working for Eric in go-to-market right now.

Enterprise 90

Enterprise Enterprise Scale Customer 90

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. The Go-To Channel: Cold Emails. So, which ones exactly?

Outbound 63

Outbound Campaigns Channels Ideal Customer Profile 63

Vengreso

JUNE 10, 2022

Whether you’re a recent graduate, a newly-established freelancer who’s trying to generate leads, a job seeker in the market for a new job or position, or a seasoned sales professional, the strength of your LinkedIn profile can have a huge impact on your ability to attract and engage with the right audience.

LinkedIn 105

LinkedIn Ideal Customer Profile Hiring How To 105

LinkedFusion

SEPTEMBER 30, 2023

LinkedIn is often the only platform that helps sales reps get new business, even while Twitter, Facebook, Instagram, and Snapchat are useful resources for learning more about your prospect’s hobbies and personality, warming them up before you reach out, and developing your subject matter expertise. What Is Social Selling on LinkedIn?

Social Selling 40

Social Selling LinkedIn Ideal Customer Profile Lead Rank 40

Increase Sales

SEPTEMBER 25, 2015

LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies. For example, one contact just asked me to endorse me for five skills.

LinkedIn 70

LinkedIn B2B Strategy Marketing 70

Hubspot Sales

JULY 23, 2018

LinkedIn Prospecting Tips. For most salespeople, social selling on LinkedIn is a way of life. For most salespeople, social selling on LinkedIn is a way of life. They keep their profiles in tip-top shape, look up their prospects' profiles before calling or emailing, and keep close tabs on what potential customers post in groups.

LinkedIn 145

LinkedIn Prospecting Hiring Ideal Customer Profile 145

Increase Sales

NOVEMBER 13, 2014

LinkedIn is one of the best channels for discovering leaders especially if your decision makers are in sales leadership roles. ” There does continue to be this fatal sales leadership presumption by many LinkedIn Members. .” This particular group has over 50,000 members.). Nothing new here.). If this is you….please

Sales Leadership 165

Sales Leadership LinkedIn Decision Maker Ideal Customer Profile 165

Score More Sales

JULY 27, 2013

Have you made time to learn how to leverage LinkedIn and other social selling strategies to help you grow your visibility? Do you know that you can create a “virtual mall” for yourself – promoting what you do 24/7 by giving your resume-focused LinkedIn profile a fresh update? Matt Heinz - Founder, Heinz Marketing.

Social Selling 189

Social Selling Maximizer Resources LinkedIn 189

Vengreso

DECEMBER 20, 2021

Your LinkedIn Company Page (called LinkedIn Page) is an important branding opportunity that many businesses aren’t taking advantage of. When used effectively, your LinkedIn Company Page can be your business’ content hub—the first thing that your target buyers see when they research your company’s products and services.

Paid Content 97

Paid Content LinkedIn Company Ideal Customer Profile 97

LinkedFusion

SEPTEMBER 11, 2023

Thankfully, this is where outreach marketing can save the day! In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads. What is outreach marketing? You could already be familiar with inbound marketing as a company manager or owner. Create persuading emails.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Lead Rank Lead Scoring 52

Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. So, how do you perfect your marketing strategy? Seth Price . Brittany Hardy

Social Media 98

Social Media Media B2B B2C 98

Score More Sales

MAY 10, 2013

LinkedIn sent out a great email to its members which included the video you see here. We included it because I’m crazy about LinkedIn as a sales tool, and because LinkedIn and I go way back – nine years, in fact. I opened my LinkedIn account on October 3, 2003. It is professional.

LinkedIn 206

LinkedIn Lead Rank Hiring Webinar Metrics 206

LeadFuze

MAY 31, 2021

What is a LinkedIn Profile Makeover. A LinkedIn profile makeover is a process of editing your profile so that it highlights the skills and experience you want to show to potential employers. LinkedIn is a social media network where professionals can connect with other people in their industry, find jobs, or meet new business partners.

Ideal Customer Profile 98

Ideal Customer Profile LinkedIn Social Media Engineering 98

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 112

Channels Video Training Hiring 112

Sales and Marketing Management

JULY 12, 2018

Marketing is a strategy that makes or breaks a business. Learning tactics to market products that a startup has created can be gained from big brands that have penetrated the market and made a name for themselves. Startups need to be creative in how they market their products. Content Marketing. Give Freebies.

Marketing 180

Marketing Social Media Advertising Advertising 180

Sales Hacker

JANUARY 21, 2021

LinkedIn has been around for less than two decades, but it’s already changed the way we sell. Social media has created new channels for sales reps to conduct research on prospective customers, connect with leads, and build relationships. LEARN MORE: Is social selling killing your LinkedIn strategy ? DID YOU KNOW?

LinkedIn 98

LinkedIn Demand Generation Targets Ideal Customer Profile How To 98

Smooth Sale

OCTOBER 18, 2018

Attract the Right Job or Clientele: Deb Calvert, The Sales Experts Channel provides today’s Blog Story and her Proven Resource! Why I Created the Sales Experts Channel to Be A Proven Resource: I launched The Sales Experts Channel in 2017 with this stated Mission: “ _.”. Is the Channel for You? It is: Easy to use.

Channels 74

Channels Resources Webinar Metrics Commission 74

Igniting Sales Transformation

MAY 2, 2018

Much continues to change in the world of selling, and in this conversation, I talked with Allen Mueller, Chief Revenue Officer at the Miller Heiman Group about their data on what’s changing and what’s coming. From there we dug into her role as Chief Revenue Officer at Miller Heiman Group. Connect on LinkedIn.

Groups 77

Groups Trends Microsoft Infusion 77