Why Are You Still Using Your Old Playbooks?
Partners in Excellence
MAY 30, 2023
This weekend, late evening, I turned on the TV, paging through the channel guide. We engage in linear selling processes–Prospecting, Qualifying, Discovering, Proposing, Closing. We have our classic, “marketing catches them/sales skins them” approach. Marketing creates awareness/demand, sales qualifies/closes.
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