Sales and Marketing Management

JUNE 4, 2018

Author: Courtney Beasley, Director of Marketing at Walker Sands Successful and repeatable sales processes hinge on the alignment of your organization’s sales and marketing functions. In fact, when sales and marketing are aligned, companies experience a 25 percent increase in revenue. But you can’t grow your business with silos.

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Closing Marketing Channels Account Based Marketing 191

DiscoverOrg Sales

JULY 10, 2018

If you’re dealing with an objection, congratulations! We should relish objections,” says Steve Bryerton , DiscoverOrg’s VP of Sales. I love objections. If you’re NOT getting objections, you’re probably not very close to a sale, because your pospect doesn’t have that uncomfortable feeling of taking a risk.

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Objections Buyer Persona Study Decision Maker 243

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? Closing more sales.

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Marketing Webinar Metrics Reachforce Top of Funnel 246

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

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Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Mr. Inside Sales

FEBRUARY 12, 2016

You hear it all the time: “I/we can’t do anything now because the (fill in the blank with market or economy, or company, or industry, or budget, etc.) And the crazy thing is that sales reps actually buy into that objection! Some of our clients have even closed down their offices, and let people go – oh, it’s terrible!”

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Objections Industry Marketing Face-to-face 120

Highspot

JANUARY 3, 2024

Read on to discover how reps can confidently approach each closing conversation with closing sales training that works. What is Sales Closing and Why Is It Important How Does the Sales Closing Process Work? Sales closing is persuading a potential customer to say ‘yes’ to your offer.

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Closing Training Lead Rank Negotiation 52

LeadFuze

AUGUST 12, 2021

Make Overcoming Objections in Sales as Your Primary Goal in Every Sales Conversation. Overcoming objections in sales is critical for you to have success in sales. While they may seem like they’re not interested, there is an art to overcoming objections in sales. Common Sales Objections. Probably not.

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Objections Closing Sales Qualified Lead Lead Rank 52

Alice Heiman

MARCH 7, 2023

If a referral closes up to 70% of the time, why are we spending most of our effort on strategies that close less than 1% of the time?! At that time, digital marketing efforts were focused primarily on building websites and email marketing campaigns. I’m not that type of salesperson” is a common objection.

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Referrals Top of Funnel Closing Strategy 131

Allego

NOVEMBER 22, 2022

Sales operations, customer success , and product marketing are all instrumental in getting prospects to the finish line. Product marketing in particular plays a key role in converting prospects to customers. The Persistent Disconnect Between Sales and Marketing. Alignment has long been an issue for sales and marketing teams.

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Mr. Inside Sales

AUGUST 22, 2019

Instead of ad-libbing, they have learned, internalized, and use best practice responses to the objections and stalls they get over and over again. When you are in the market again, could I be one of the vendors/suppliers/sources you go to for a quote?”. We do order, we just don’t need any now”]. Response #6. Upcoming Schedule.

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Objections Face-to-face How To Inside Sales 153

LeadFuze

JULY 25, 2021

9 Overcoming Sales Objections Strategies for Getting Your New Product Launch Marketing Plan on Track. Even when they do, overcoming sales objections needs to be your next goal. Overcoming sales objections of all of those leads is possibly the biggest differentiator between those who succeed and those who don’t.

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Objections Guarantee Webinar Metrics Strategy 105

Understanding the Sales Force

FEBRUARY 22, 2023

Back then, new digital marketing companies were telling everyone that salespeople would be replaced by inbound marketing. And the very same companies who were claiming that their SaaS marketing platforms would replace salespeople actually required salespeople - lots of them - to sell their applications.

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Top of Funnel Positioning Scale Inbound 406

Sales Hacker

APRIL 12, 2021

Selling in the face of sales objections can be tough. We analyzed 224K+ sales calls spread over 2 million minutes to uncover the truth about the impact of the most common sales objections on deal outcomes. Are sales objections just a mind game? Are all sales objections equally bad? Data that never lies.

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Objections Decision Maker Face-to-face Coaching 129

Gong.io

DECEMBER 30, 2022

Close bigger deals.”. A good place to start is to set the right sales objectives. In this article, we’ll explain what sales objectives are and why they’re critical to business growth. We’ll also look at examples of sales objectives that you can set for your sales team. What is a sales objective? Boost win rates.”.

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Objections Examples Ideal Customer Profile Sales Management 62

LeadFuze

JULY 18, 2023

Learning how to handle objections in sales calls is a crucial skill for any sales professional. Overcoming these challenges not only increases your chances of closing deals but also enhances your overall communication skills and confidence. In this blog post, we’ll delve into the art of handling sales objections effectively.

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Mr. Inside Sales

FEBRUARY 15, 2018

Are you still ad-libbing a response to the “your price is too high,” objection? Let’s face it, buyers have been using this objection way before you or your father or great grandfather got into sales, and you’d think that by now we’d all know how to effectively handle it. Technique One: Avoid this objection from every coming up.

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Objections Face-to-face Call-back Vendor 153

Highspot

JANUARY 29, 2024

There are certain strategies that many successful salespeople use to move the sales process forward and close more deals. 7 Sales Negotiation Strategies to Close More Deals Sales Negotiating Training Example Sales Negotiating Training Program Work With Sales Enablement to Provide Negotiation Materials and Training What is Sales Negotiation?

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Negotiation Closing Case Study Buyer Persona 52

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? What Makes a Good Landing Page?

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Marketing Prospecting Top of Funnel Segment 246

Allego

NOVEMBER 2, 2021

B2B sales are also much more complex and lengthy than those of the past, often taking months (even years) and numerous touchpoints to close. For today’s product marketers, creating content that supports this sales cycle has never been more challenging. Product marketers know what’s at stake. There is a better way.

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Closing Strategy Video Collateral 125

Zoominfo

SEPTEMBER 1, 2018

If you’re dealing with a sales objection… congratulations! We should relish objections,” says Steve Bryerton , ZoomInfo’s Vice President of Sales. When sales prospects offer objections, it means they’re taking you seriously. What Does a Sales Objection Look Like? That’s exactly where you want to be. “We We’re too small.

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Objections Face-to-face Exact Software 130

Gong.io

DECEMBER 14, 2022

It’s not hard to set sales objectives. A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. . Setting these kinds of sales objectives can be hard, especially when you do it for the first time.

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Objections Ideal Customer Profile Churn Quota 62

Mr. Inside Sales

APRIL 7, 2017

The price objection is as old as time itself. Somewhere in Egypt, 3,000 years ago, a merchant in an open market place was selling something out of a stall, and a customer told him his price was too high. Sellers (this means you) have had to deal with and overcome this objection since things started to be sold.

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Webinar Metrics Objections How To Inside Sales 130

Sales Hacker

DECEMBER 18, 2020

Focusing on overcoming sales objections is likely holding you back and poisoning your customer relationships. Afterall, objection handling is often considered one of the foundational pillars of sales — one of the critical elements necessary to win more deals. The Overcoming Objections Mentality. This may seem backward.

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Objections Prospecting Ideal Customer Profile Sales Qualified Lead 122

Gong.io

NOVEMBER 19, 2021

The moment a customer voices a sales objection, it’s tempting to do two things. Hearing sales objections make a rep want to: Say these words: “I’ve got the perfect solution for you!”. Handling sales objections well is a skill that separates good reps from their top-performing peers. Want to Prevent Objections?

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Objections How To Face-to-face Call-back 108

Sales and Marketing Management

FEBRUARY 16, 2018

Firms are quickly loosening their grip on traditional modes of marketing such as billboards. There are various platforms for marketing on the digital front. This means that businesses have to embark on digital content writing to create marketing material. Define Your Goals and Objectives. The most popular are websites.

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Marketing Social Media Lead Rank Lead Scoring 192

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

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Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

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Paid Content Lead Rank Top of Funnel Marketing 52

Hubspot Sales

MARCH 2, 2018

Common Sales Objections. Every prospect you speak to has sales objections, or reasons they’re hesitant to buy your product. Why are sales objections unavoidable? To be successful, reps must learn how to both discover and resolve these objections. What Is Objection Handling? Why Is Objection Handling Important?

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Objections How To ROI Call-back 145

Mr. Inside Sales

APRIL 30, 2023

They talk over their prospects and generally learn very little about what it takes to close a sale. Compare that with your own close rate or your team’s closing percentages. You’ll discover hidden buying motives—and you’ll discover real objections. However, when you do it, you’ll move into the rarefied air of top closers.

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Sales Qualified Lead Face-to-face Gatekeeper Decision Maker 212

Pipeliner

AUGUST 27, 2023

The Power of Strategic Content Marketing: A Conversation with Martin Huntbach As a podcaster, I’ve had the privilege of hosting numerous insightful conversations with industry experts. One such conversation was with Martin Huntbach, the owner of Jamie Digital , an award-winning SEO and content marketing agency based in Lancashire, UK.

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Sales Management Plus -- SMP

OCTOBER 17, 2023

You can encourage your reps to take a targeted deal-by-deal approach and that increases your likelihood of successfully closing deals. If a quote is approaching its expiration date without any sign of progress or engagement from the customer, the sales team can reach out and address any concerns or objections.

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SalesLoft

AUGUST 4, 2020

Ahhhh, objections. For sales teams, there’s simply nothing worse than progressing a deal through the pipeline only to have a no-go objection come up at the 11th hour. For sales teams, there’s simply nothing worse than progressing a deal through the pipeline only to have a no-go objection come up at the 11th hour.

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Objections Scale Call-back Coaching 105

Braveheart Sales

JULY 29, 2021

Be prepared for routinely heard price objections! Identify the list of price objections that salespeople hear on a regular basis, and then prepare the most effective responses for diffusing those objections. Most simply hope their salespeople can do a good job of handling objections. A Price Objection FAQ.

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Objections Face-to-face Collateral Call-back 76

Sales and Marketing Management

SEPTEMBER 7, 2020

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted. If you’re going to obsess over B2B outbound marketing strategies, try fixating on the right ones.

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Outbound Marketing Ideal Customer Profile Campaigns 177

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

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Marketing Sales Enablement Collateral Microsoft 115

Chorus.ai

JULY 28, 2020

Objection handling is tough. Sales objections come in many forms, and it takes experience and quick wit to get used to them. It’s not just reps fielding sales objections who think so, either. As many as 35% of sales leaders believe objection handling is the biggest challenge their reps face. Why Do Buyers Object?

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Objections Case Study ROI Lead Rank 104