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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Ways to Increase Profit Margin. If you want to improve your profit margin, you can't go in blind.

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The AI Boom in Senior Leadership Jobs

Zoominfo

To better understand the trends in AI executive hiring, our team of data scientists collected and analyzed announcements from more than 300 companies detailing their appointments of senior leadership roles focused on AI. Senior leadership positions that focus on AI are an important proxy for overall AI strategy in a company.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Unicorns, which are new companies valued at $1 billion or higher, were so named because of their rarity. But now, we’re seeing more unicorns than ever before, by a wide margin. Software as a service (SaaS) companies, which represent more than a third of all unicorns , lead the trend. New technologies, led by the cloud.

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Takeaways from SaaStr Part 1: Where SaaS is and Where SaaS will be in 2024

Sales Hacker

A quick shoutout to two incredible GTMfund portfolio company founders who shared the same stage: Melanie Fellay CEO and CoFounder of Spekit , and Christina Ross CEO and CoFounder of Cube , who ran a session at SaaStr on The Top Founder Mistakes to Avoid on The Path to $10M in ARR alongside Shiloh Johnson , Founder/CEO of ComplYant.

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Data-Driven Sales: Modernizing GTM with Greater Insights

Zoominfo

Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. In earlier days, companies had limited visibility into intent data signals , such as a company’s decision to invest in a specific software solution.

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Sales Enablement, Part 1: Margins, Metrics and Management

Cincom Smart Selling

Ultimately, margin is what it’s all about. If you can show that you are moving the needle in a positive way regarding margin, you are going to have a lot of friends in the executive suite. Market share and customer satisfaction are important, but only margin equals money in the bank. Margin is the goal. There are lots.

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5 Actionable Strategies for Dealing With Inflation

Pipeliner

If you’re like many small business owners, you may be worried about inflation and its impact on your company. If inflation is impacting your business and your profit margins are decreasing, one event could shut your company down. 5 – Use Software That Streamlines Your Processes Chances are, you can streamline your work.