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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

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The Need for Speed: Intelligent Lead Routing Means Faster Prospect Connections

Zoominfo

In an ideal world, B2B revenue teams would run with lightning-fast lead response times, streamlined operations, and an aligned sales and marketing team. A sales funnel powered by volume and velocity is vital to stay competitive in today’s market. But can all of that be possible at the same time? Without a doubt.

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What Is an SMB?

BuzzBoard

The term ‘SMB’ holds significant relevance in the business world, representing a vital segment of the economy characterized by its dynamism, diversity, and entrepreneurial spirit. Especially for sales professionals who cater to small and medium businesses, SMBs unlock significant growth opportunities. So What Qualifies as an SMB?

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Proven Strategies for Effective Sales Management

Highspot

Effective sales management is the core of any successful business. Read on as we break down why strong sales management matters, along with proven strategies to achieve it. It involves planning, organizing, leading, and controlling the sales activities within an organization to achieve its revenue targets and close deals.

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Don’t Let Them Ghost You! How to Nurture Leads on Social Media (Without Being Annoying)

BuzzBoard

By delivering relevant advertisements to specific audience segments, businesses can greatly increase the chance of transforming leads into loyal customers. Integrating social selling enhances the lead nurturing strategy even further. The modern consumer craves personalized experiences.

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Key CRM functions and functionalities for effective sales management

Apptivo

Why is it important in sales management? CRM Functions to Speed Up the Sales Process 5. Footnotes In today’s fast-paced business environment, effective sales management involves more than just charm and persuasion. Why is it important in sales management? What is a CRM? Functionalities of CRM 4. What is a CRM?

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7 Creative Ways Sales Reps Are Using AI

Hubspot Sales

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. AI is no longer a construct of the future. It’s here, and it’s already changing sales as we know it. At the very least, you’ll stay up-to-date on trends in sales.