OKR Framework for Sales: The Key to Effective Consultative Selling
Sales Hacker
JUNE 17, 2020
The notion that consultative selling is the optimal way to sell has been around since the last millennium. The concept was coined in the 1970s in the book Consultative Selling by Mack Hanan. To compete in this “new buying normal,” we need to modernize what we mean by and how we execute consultative selling.
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