content 
Sales and Marketing Management
MARCH 5, 2024
Business customers want marketing content that provides key information quickly and efficiently. The post How to Summarize Marketing Content for Maximized B2B Sales appeared first on Sales & Marketing Management. Here's how to accomplish that.
Understanding the Sales Force
DECEMBER 11, 2023
Welcome to my annual list of the best sales and sales leadership content of 2023. 2023 saw more content than ever before and that certainly includes the sales space. Image copyright 123RF The post The Best Sales and Sales Leadership Content of 2023 appeared first on Kurlan & Associates, Inc.
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Sales and Marketing Management
FEBRUARY 19, 2024
In the digital age, content is critical to sales. A refresher on creating strong content that sells is always timely. The post The Role of Content Writing in Modern Sales Strategies appeared first on Sales & Marketing Management.
Sales and Marketing Management
FEBRUARY 19, 2024
In the digital age, content is critical to sales. A refresher on creating strong content that sells is always timely. The post The Role of Content Writing in Modern Sales Strategies appeared first on Sales & Marketing Management.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward.
Sales and Marketing Management
JUNE 15, 2022
Lead nurturing content comes in multiple formats, but any sales enablement content should strive to accomplish these same few goals. The post How to Use Lead Nurturing Content to Close Sales appeared first on Sales & Marketing Management.
Sales and Marketing Management
JANUARY 22, 2024
Good content is defined by the research behind it, the structure that it conforms to, as well as the absence of errors and imperfections. The post The Role of Content Writing in Modern Sales Strategies appeared first on Sales & Marketing Management.
Speaker: Bryan Marriott, President, P1 Learning
It’s not enough to post 1,000+ courses and leave training up to chance - even if your learners are already aware of their skill gaps, they’re not going to wade through hours and hours of content to find the one course that might help them. Fortunately, if you follow the advice in this webinar, they won’t have to.
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Happier customers. Higher revenue. A healthier bottom line. Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. You'll learn: Tips for inspiring your own strategy.
Speaker: Mike Kunkle, VP Sales Enablement Services, SPASIGMA
However, ILT has always had the best POTENTIAL for fostering behavior change or delivering ROI, if it was the right content, designed well, and implemented effectively. Most sales ILT (instructor-led training) has historically not been very effective, if we consider “effective” to mean “changes behavior, improves results, or produces a ROI.”.
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Simplify content personalization. Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments. You’ll learn how to: Scale training and coaching with modern technology. Provide value in buyer engagements.
Speaker: Natasha Husein, Product Marketing Manager, Clever
When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. In the midst of that development, it’s easy to overlook another core component of your program: marketing.
Speaker: Brian Carroll, CEO & Founder of markempa
Here’s the thing: we have more channels, content, and technology to reach potential customers. However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. But connecting with and converting buyers has never been more challenging.
Speaker: Ruth Stevens, President of eMarketing Strategy
During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members.
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This eBook explores the concept of "total cost of content." Find out how you can incorporate some easy steps to execute better content from the beginning! This cost can occur in three main categories: Time, bandwidth, and compliance audits.
Expert insights. Personalized for you.
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