Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

BuzzBoard

APRIL 10, 2024

Overview of Why Lead-Nurturing Software Is a Must-Have Tool for Digital Marketing Agencies Lead-nurturing processes are now seen as a necessity for digital marketing agencies aiming for streamlined operations and higher return on investment. The importance of marketing analytics tools can’t be underestimated.

Lead Rank 52

Lead Rank Lead Nurturing Lead Scoring Software 52

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

LeadBoxer

NOVEMBER 29, 2020

Equipping your department with tools driven by artificial intelligence (AI). 10 Top Tools for Sales AI. This is an essential part of sales enablement , or the process of supplying your team with info, tools, and training that help them close more deals. 10 Top Tools for Sales AI. The secret to making it a reality?

Sales Enablement 74

Sales Enablement Tools Ideal Customer Profile Lead Rank 74

Pointclear

MARCH 19, 2018

It wasn’t an easy conversation. The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

Zoominfo

APRIL 29, 2022

For go-to-market teams, data is critical to staying competitive, but not just any data. They often set policy standards and may be a CRM manager, marketing operations professional, Salesforce administrator, or even an outside partner. To ensure the quality of their data, some organizations hire data quality managers.

Data 130

Data Marketo Transportation Hiring 130

Sales and Marketing Management

SEPTEMBER 26, 2018

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” According to Marketing Insider Group , 78 percent of U.S. This mistake begins with marketers’ failure to understand their audiences.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Buyer Persona Marketo 246

BuzzBoard

FEBRUARY 19, 2024

Tips for Distinguishing and Positioning Your Digital Marketing Agency for Small Businesses For years, we’ve witnessed a dynamic surge in digital marketing trends, transforming the trajectory of businesses. But how can your digital marketing agency distinguish itself, especially when servicing small businesses?

Trends 52

Trends Marketo Small Business Small Business 52

DiscoverOrg Sales

APRIL 5, 2016

But the datasets that are being developed are only as good as the tools that deliver them. We hear a lot about Account-Based Marketing and flipping the funnel. HS: With account-based marketing it is vital to hyper segment your accounts and your messaging. We hope you find their responses insightful.

Ideal Customer Profile 120

Ideal Customer Profile Data Account Based Marketing Marketo 120

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. With account-based marketing, the efforts of sales and marketing are aligned to convert leads.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. The first thing Bullock emphasizes is that today’s marketers aren’t just focused on customer acquisition.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

John Barrows

AUGUST 1, 2018

The line between Sales and Marketing is getting thinner and thinner these days. Marketing is become more targeted with their messaging, while Sales is getting more generic and templated with theirs. Everyone is searching for the magic template that gets the highest conversion rate, so they don’t actually have to do any real work.

Marketing 89

Marketing Ideal Customer Profile Marketo Webinar Metrics 89

Allbound

AUGUST 14, 2019

Using Your Marketing Automation For To-Partner Marketing. Most companies today have adopted some form of marketing whether it’s digital, email, social or content in order to increase brand awareness and generate leads. What is to-partner marketing? The Steps to a Succesful To-Partner Marketing Strategy. ?

Marketing 52

Marketing Marketo Campaigns Scale 52

Zoominfo

OCTOBER 5, 2021

As a marketer, you know how to get your audience’s attention. How do you get visitors’ attention and start a productive sales conversation? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. But what do you do with the clicks you generate?

Sales Qualified Lead 100

Sales Qualified Lead B2B Lead Rank Lead Scoring 100

DiscoverOrg Sales

MAY 4, 2017

Join DiscoverOrg CEO Henry Shuck and Justin Withers, VP of Product Management and Marketing, for a conversation about what drives high-growth companies. Watch the video here, or read through the conversation below. We want to put tools and technologies in place that make it so we don’t have to work hard.”

Company 120

Company Conversion Outbound Video 120

BuzzBoard

FEBRUARY 20, 2024

Strategies for Distinguishing your Digital Marketing Agency for Small Businesses. In the highly competitive realm of digital marketing, it’s imperative to distinguish your agency from rivals. Bearing in mind, the crux to the efficacious application of AI in digital marketing is to put into practice the insights it facilitates.

Ideal Customer Profile 52

Ideal Customer Profile Small Business Small Business Case Study 52

Zoominfo

MAY 9, 2022

But how should you go about evaluating these tools and what factors should you consider before you commit? Sales professionals are expensive,” says Christy Green, a senior product marketing manager at ZoomInfo. It’s important to explore what sales automation tools are — and what they aren’t — so you know what to look for.

Scale 130

Scale Sales Automation Hiring ROI 130

SBI Growth

AUGUST 25, 2012

Today’s post gives the sales rep a recipe to get more from their marketing leads. Reps often hunt down new leads themselves, discounting many from marketing. But it’s marketing that has the tools and data to deliver. Marketing must be on the hook to get good quality leads to sales. They have the tools and data.

Lead Rank 282

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 282

Sales and Marketing Management

AUGUST 9, 2019

So what can be done to enrich marketing intelligence in real time? However, these tools contain information already known to the sales representatives. In other cases, they may receive contact details regarding new prospects from their marketing department or from lead generating platforms like Marketo.

Marketo 159

Marketo Analytics Quota Sales Qualified Lead 159

Velocify

DECEMBER 20, 2012

Leads360 joins Marketo Launchpoint, bringing conversion horsepower to the marketing nation. The growing adoption of marketing automation presents a significant opportunity for inside sales. As marketing automation works its magic, the volume of quality leads creates more opportunity for inside sales.

Leads360 79

Leads360 Marketo Top of Funnel Marketing 79

Zoominfo

FEBRUARY 13, 2020

So, what does it really take to sell to the Chief Marketing Officer? Selling to Marketing: A Candid Interview with Jill Konrath and Heidi Bullock, CMO of Engagio Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio, formerly GVP of Global Marketing for Marketo.

Marketing 100

Marketing Intent Data Webinar Metrics Face-to-face 100

Close.io

AUGUST 30, 2019

In other words, we are experiencing the product-led era that came as a replacement to the marketing and the sales-led one. How is product-led different than marketing-led? With PLG, modern software companies manage to reduce overhead costs by massively reducing the cost of marketing and sales activities. Final thoughts.

Top of Funnel 90

Top of Funnel Lead Rank Marketing Sales Qualified Lead 90

Apptivo

MAY 12, 2022

All About Marketing Automation. Marketing automation Definition. What is the need for marketing automation? Benefits of marketing automation. How does marketing automation work? Core areas of focus in marketing automation. What are marketing automation platforms? Who uses marketing automation?

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

Sales Hacker

JULY 11, 2018

We’ve gathered a list of the best lead generation tools on the market today. Below are the different categories of tools in this list. Click on the category of your choice to skip to the tools: Customer Analytics. Referral Marketing. Best Lead Generation Tools: Customer Analytics. Mailing List Builders.

Lead Generation 63

Lead Generation Lead Rank Lead Scoring Leads 63

LeadFuze

SEPTEMBER 30, 2023

In fact, using AI tools could be your secret weapon for crafting effective outreach strategies that not only land on target but also make an impact. How to Use AI for Digital Marketing? Leveraging artificial intelligence in outreach strategies means you’re employing a tool that never stops improving. What is Outreach AI?

Scale 52

Scale How To Lead Rank Marketo 52

Sales Hacker

SEPTEMBER 2, 2023

Which AI tools are going to make revenue operators’ lives immensely easier? Our RevTech stacks used to be much simpler… today we have an overwhelming amount of tooling and it can be hard to keep up. AI tools?) —- Robert Simmons – VP of Sales AI around outbound email personalization with LeadIQ.

Revenue 79

Revenue Lead Rank Lead Scoring Infusion 79

BuzzBoard

FEBRUARY 20, 2024

A Discussion on Various Digital Marketing Services for Small Business In the digital age, incorporating artificial intelligence (AI) into small business marketing strategies is essential for enhancing and expanding reach. Utilizing AI allows digital marketing agencies to optimize sales and maintain a competitive edge.

Sales Process 52

Sales Process Small Business Small Business Retention 52

SBI Growth

APRIL 20, 2013

Your competitor rolls out a new groundbreaking feature / tool, and you had no idea it was coming. Download this tool for Tips on Tracking Competitive Activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy.

Social Media 316

Social Media Competition Media Eloqua 316

Sales Hacker

JULY 3, 2018

We’ve been compiling this sales automation tools list for a while, trying to figure out the best way to get the information out there. There are a number of existing resources available on sales automation, but they don’t offer use cases and examples of how to put the tools to action. What Is Sales Automation? Build a lead list fast.

Sales Automation 66

Sales Automation Outsourcing Services Sales Process Tools 66

PandaDoc

MARCH 1, 2019

One of the biggest challenges digital marketing agencies face is both generating leads, and then turning prospects into customers. Your customer relationship manager (CRM) is a fundamental tool if you’re about to take your sales process seriously. Align sales and marketing efforts. Use your CRM (and set up automations).

Prospecting 80

Prospecting Reachforce Marketing Marketo 80

LeadBoxer

AUGUST 15, 2020

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. A lead capture page is an essential component of an inbound marketing strategy. That way, sales reps know exactly who to focus their energy on and who they can pass on.

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

SBI

FEBRUARY 8, 2018

Conversica’s conversational AI platform engages prospects in a two way conversation to identify true interest. Companies like Epson, IBM, Microsoft, and Box are able to scale sales teams faster into different markets by having a Conversica A.I. Marketing and Sales should be aligned with expectations of what A.I.

Prospecting 139

Prospecting Eloqua Microsoft Sales Qualified Lead 139

Pointclear

SEPTEMBER 22, 2015

According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Account-Based Marketing (ABM) is hot right now, and the responses I received were excellent.

Account Based Marketing 100

Account Based Marketing Lead Generation Account Lead Rank 100

Allbound

SEPTEMBER 12, 2018

With so many new SaaS providers hitting the market every month, running some form of partner program feels like table stakes. After all, partnering up with other companies that share customer bases can be a huge asset in amplifying your sales and marketing. HubSpot’s Sales and Marketing Growth Stack.

Commission 112

Commission Referrals Hubspot Marketo 112

Sales Hacker

MAY 15, 2018

On this episode of the Sales Hacker podcast, we talk with Andrea Kayal , Chief Marketing Officer at Upserve and most recently Chief Marketing Officer at Signpost. We talk about how to align marketing and sales with demand generation to drive scale. How to align Sales, Customer Success, Marketing, and Demand Gen.

Demand Generation Agencies 66

Demand Generation Agencies Demand Generation Demand Generation Targets Hiring 66

Zoominfo

OCTOBER 8, 2018

As content marketing continues to grow in popularity, it has become increasingly important for B2B marketers to find ways to cut through the noise and deliver content that stands out from competitors. 81% of marketers agree that interactive content grabs attention more effectively (than static content) ( source ).

Top of Funnel 100

Top of Funnel ROI Marketo B2B 100