article thumbnail

Enhance: Enriching Your CRM for Deeper Customer Insights

Zoominfo

Imagine you know everything there is to know about your customer to speak directly to their challenges, goals, and current needs. Enhance is a stepping stone for businesses to capture a competitive edge in their market by getting a more complete view of their customer. As a result, your CRM reflects a wider slice of your market.

Lead Rank 130
article thumbnail

How CRM Software Impacts Customer Engagement

Nutshell

It’s easy to assume that once you’ve turned someone into a customer, your work is done. To keep them a customer, you must continue to engage them. For that reason, you’ll want to measure customer engagement continuously. In that case, you could reoptimize your email campaigns through your CRM. Why segment your customers?

CRM 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

24 Key Sales Operations Tools for 2024

Zoominfo

In this environment, your sales operations tools and platforms can’t just be effective — they need to be transformative. If you’re looking to assemble a new sales operations tech stack — or simply want to upgrade your existing tools — this comprehensive guide to the key categories can help. What Are Sales Operations Tools?

article thumbnail

CRM Tools Don’t Have To Be Scary

Nimble - Sales

In the world of business operations, CRM systems stand as guiding beacons, promising enhanced customer engagement and streamlined processes. But as the shadows lengthen, we delve into CRM horror stories, inviting you into an eerie realm. Take caution of these spooky tales of CRM nightmares.

CRM 69
article thumbnail

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

article thumbnail

Analyze: Assessing Your CRM Data for Actionable Insights

Zoominfo

It’s common for a CRM to have multiple entries for the same company, each with slightly different ways of conveying the name — ZoomInfo, ZoomInfo Technologies Inc., By applying Duplicate Survivorship Rules, which are defined in the first phase of a CRM cleanup, data teams can easily decide which records remain after the merge is completed.

CRM 130
article thumbnail

Why building a custom CRM is almost always a bad idea

Nutshell

If your company has a unique sales process or sells a variety of products and services, it can be tempting to build a CRM from scratch. In this article, we’ll dig into the nitty-gritty surrounding homegrown CRMs, including what a custom CRM is and the potential benefits and drawbacks of building your own.

CRM 127
article thumbnail

In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.