Communication and information customized to the needs of each prospect/customer is typically a primary factor in winning or losing in sales. Sometimes the information helpful to your customer will come directly from you or your company. The ability to provide all of this relevant, helpful information rapidly to your customer is at the core of what Postwire provides. Postwire  lets you collect & organize all of your content and then select & publish private, personalized, visual views of it for each prospect, client, customer, or member. Vimeo. Twitter. MORE >>

Well, here’s a good one for you: A recent article by Scott Redick in the Harvard Business Review suggests that the element of surprise is the most powerful marketing tool of all. Now we’re not talking about scaring the bejesus out of your customers, but rather, using your content and features to create a surprise through mediums like email or social media marketing. In Redick’s opinion, surprise is is the most powerful marketing tool because: Surprise is addicting. When used effectively, surprise truly can be the most effective marketing tool. MORE >>

Gist, one of my favorite sales web tools, recently announced it  is closing down as of September 15, 2012. Delayed product updates, numerous changes in leadership, stock dropping like a rock and many long-time customers crossing over to the iPhone or Android smartphone alternatives. Robert Pease is one of my favorite marketing guys, Greg Meyer is now a legend in customer service, Adam Lively is the genius behind Linksy.me Thanks for building and executing a very cool tool. Web ToolsGist was acquired back in February of 2011 by RIM/Blackberry. MORE >>

As the CSO, you want to arm your reps with every tool to give them an advantage. Enter the customer’s current numbers. How can the customer say no to that? Anybody who has placed an ROI calculator in front of a customer knows differently. Download this, the Story by Numbers Tool , to give your reps a powerful story the customer can visualize. Now ask your reps to repopulate the tool with the correct equations. For me, the helpful tool became a crutch. It was the same set of calculations on the ROI tool, but in story with vivid details. MORE >>

Consistency is a value-add that your customers count on. Are you at risk of doing the same thing with your customers? Are your employees courteous and seek to answer all the questions your customer might have? As a sales person, I count on the fact that my customer will receive the same quality of product each time they open a shipment. If not, you run the risk of a disappointed customer. am not suggesting that you don’t want to surprise your customer. Web ToolsSo be it. The white chocolate syrup is too little or too much. MORE >>