Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. So the company begins defining requirements for new CRM software, and two months later selects a vendor. Source: ZoomInfo. Source: ZoomInfo.

Analysis 246

Analysis CRM Remedy SalesForce 246

Nutshell

MAY 5, 2023

You’ll want to monitor the impact on customer engagement that your customer relationship management (CRM) platform has by: Tracking customer interactions Analyzing customer data Measuring customer loyalty You can do each of those things within your CRM to save time and resources. Keep reading to learn how.

CRM 115

CRM Software Software Customer 115

Sales and Marketing Management

AUGUST 12, 2019

While companies have traditionally considered CRM programs as sales tools , the CRM program and the customer experience today is one and the same. Understanding the overall influence and value of a CRM program to the customer experience is a crucial contributor to ensuring it receives the proper funding from the corporate budget.

Lead Rank 258

Lead Rank CRM Lead Scoring Automotive 258

Zoominfo

MARCH 3, 2021

This is where automation comes in — CRM automation, to be exact. On the surface, it saves you immense amounts of time, but when you go a little deeper, you’ll see that CRM automation can actually do much more for your business. What Is CRM Automation? CRM systems have the ability to support a wide range of automations.

CRM 179

CRM Lead Rank Lead Scoring Lead Qualification 179

Nutshell

MAY 18, 2023

Does your company use a customer relationship management (CRM) platform ? A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. But that’s not all a CRM can do. Why bother with CRM social media integration, though?

Paid Content 118

Paid Content Social Media Advertising Advertising 118

Nutshell

SEPTEMBER 14, 2023

A customer relationship management (CRM) platform is one of the most essential tools your IT company can have. But with so many CRM platforms available, how do you know which is best for your business? You might ask yourself, “Should I use an IT-specific CRM or a general-use CRM?” What is a general-use CRM?

CRM 62

CRM Report Industry Follow-up 62

Nutshell

MAY 3, 2023

If your company has a unique sales process or sells a variety of products and services, it can be tempting to build a CRM from scratch. In this article, we’ll dig into the nitty-gritty surrounding homegrown CRMs, including what a custom CRM is and the potential benefits and drawbacks of building your own. What is a custom CRM?

CRM 127

CRM Customer Outsourcing Services Lead Rank 127

Adaptive Business Services

JANUARY 10, 2024

Yes, we are getting into email marketing territory and there are still a lot of details that are being discussed. For example, let’s say that you create a field for interests and you want people to check all boxes that apply from a predetermined set of options. The recently introduced “match pasted text style” is now automatic.

CRM 71

CRM Lead Qualification Hiring Lead Rank 71

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. This cycle can repeat if needed as part of a long-term go-to-market activity.

Churn 246

Churn Marketing Loyalty Software 246

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Allego

APRIL 18, 2024

In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” By targeting users based on specific behaviors and preferences, AI enhances the efficiency and effectiveness of lead generation campaigns so that marketing efforts are directed toward individuals who are most likely to convert.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Personalized content.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Zoominfo

JUNE 28, 2021

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246

Hubspot Sales

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Proposal 98

Proposal Examples How To Social Media 98

Nutshell

MAY 31, 2023

Centralizing your data in a customer relationship management platform (CRM) is an effective way to manage data from multiple channels and ensure everyone on your team can access the information they need to close sales. Yet your CRM data is only helpful if it’s organized and accessible. Why should you organize your CRM data?

CRM 62

CRM Data Demographics Report 62

Nutshell

JUNE 5, 2023

Your CRM is a treasure trove of information waiting to be used to enhance your sales, marketing, and customer service efforts. There’s a lot you can do with your CRM and customer data, but you can get even more from your data, by incorporating machine learning tools into your processes. What is machine learning?

CRM 62

CRM Segment Forecasting Campaigns 62

Act!

APRIL 19, 2024

But to meet their expectations, you’ll need management tools like an integrated Customer Relationship Management (CRM) system that empowers you to make data-driven decisions and personalize your customers’ experiences and journeys with your business. Why use a CRM for property leasing?

Ideal Customer Profile 52

Ideal Customer Profile Real Estate CRM Data 52

BrainShark

JANUARY 31, 2024

Recent corporate belt tightening has put sales-adjacent departments like sales enablement and marketing in the hot seat. With that goal in mind, let’s look at how sales enablement teams can connect sales training to pipeline using CRM Scorecards. What’s a CRM Scorecard? Hey enablement pros. Buns feeling a bit warm lately?

Pipeline 62

Pipeline CRM Training ROI 62

Adaptive Business Services

OCTOBER 4, 2023

Lots of Nimble CRM news to report this month! If you wish to add a deliverable to your contact form, use a link to forward a contact to a cloud storage location (Google Drive, One Drive, or Dropbox, for example) upon form completion. The post Nimble CRM Updates – October 2023 appeared first on Adaptive Business Services.

CRM 71

CRM Report Video Google 71

Nutshell

MAY 8, 2023

Customer relationship management (CRM) software exists to help you gather, organize, and analyze customer data. But that only happens if you choose a high-quality CRM and use it effectively. That allows you to reoptimize CRM if the results aren’t what you want. Ultimately, it helps you boost your leads, sales, and revenue.

CRM 62

CRM System Revenue Campaigns 62

BuzzBoard

MARCH 24, 2024

Understanding the Concept of Optimizing Local Business CRM Systems with Data Analytics In the digital marketing landscape, fine-tuning local business Customer Relationship Management (CRM) systems has grown crucial. This serves as a navigational beacon to enhance CRM strategies.

Analytics 52

Analytics System CRM Data 52

Nutshell

JUNE 29, 2023

Using a customer relationship management (CRM) platform can bring your business major value and a wealth of benefits, from streamlining and automating parts of your sales process to helping you craft marketing campaigns tailored to the right audience. Table of Contents What is a CRM implementation plan?

CRM 62

CRM Software Software ROI 62

Pipeliner

FEBRUARY 16, 2022

The most important goal for a business is to increase its market share and profitability ratios. How Does CRM Benefit Your Business? Here are a few significant benefits of CRM software: 1. A CRM system puts your salesforce, marketing, and customer outreach department ahead of your competitors.

CRM 98

CRM Benefit Customer SalesForce 98

Apptivo

SEPTEMBER 13, 2023

Why use Outbound Sales CRM? How to find the best CRM for Outbound Sales? Maximizing Your Sales with B2B CRM Why not consider the age of automation, where everything from household chores to colossal construction projects can be efficiently managed? Take, for example, a real estate agency. What is Outbound Sales?

Outbound 52

Outbound CRM Conversion Sales Qualified Lead 52

Nutshell

MAY 8, 2023

Customer relationship management (CRM) platforms are some of the best tools out there for marketing and sales. They can do all kinds of things for your business, from providing extensive sales reports to automating your email marketing. Of course, CRMs also cost money. The higher your ROI, the more profitable the CRM is.

System 62

System CRM Benefit ROI 62

Pipeliner

AUGUST 6, 2022

Businesses are constantly watching costs, paying careful attention to their markets, buyer interest and activity. The difference between such systems and services and Pipeliner CRM is that a company cannot run without Pipeliner. An example would relate to the game of chess. Pipeliner Layers. How does that support come about?

Pipeline 98

Pipeline CRM Scale Decision Maker 98

Nutshell

APRIL 11, 2023

You can use KPIs across many different aspects of your business, including your customer relationship management (CRM) platform. CRM KPIs are important because they help you evaluate your success in generating and retaining customers. But how can you figure out which CRM KPIs are important for your business?

CRM 62

CRM Lead Rank Lead Scoring Report 62

Nutshell

JUNE 5, 2023

The key to getting the most out of your customer relationship management system (CRM) is following best practices for managing the customer data you gather and store. Implementing user controls and permissions helps protect your CRM data against attack so you can keep running your business—and gaining your customers’ trust.

CRM 62

CRM Data System Follow-up 62

Pipeline

OCTOBER 16, 2023

What’s the average failure rate for CRM? According to CIO.com, the failure rate for CRM ranges from 18% to 69%. This blog will answer this question along with some other topics about CRM ROI, namely how to calculate the ROI, some basic sales and marketing KPIs to consider, and three effective ways to maximize your CRM return.

Maximizer 52

Maximizer CRM ROI How To 52

Gong.io

FEBRUARY 14, 2022

Chris was an early Gong guy (Nov ‘16 start date) where he’s served as the Senior Director of Product Marketing followed by the Head of Sales for Existing Accounts. They specifically covered the 6 powerful sales strategy examples your competitors don’t know. Sales Strategy Example #1: Separate yourself with a Nexus. See #1 here.

Examples 121

Examples Strategy Hiring Cold Calling 121

Nutshell

JUNE 7, 2023

The same is true for your customer relationship management platform (CRM). CRMs are systems for managing customer data and strengthening relationships with leads to close more deals. A CRM is an essential business tool for making more sales and improving customer relationships.

System 62

System CRM Report Lead Rank 62

Pipeline

MARCH 12, 2024

What does it take to achieve strong and consistent returns from your sales CRM tool? You need a game plan, or in this case, a solid CRM strategy. This blog will show you how to create a robust and holistic CRM strategy framework that can be applied to any CRM for sales teams. What is a CRM Strategy?

CRM 52

CRM Lead Rank Top of Funnel Strategy 52

PandaDoc

MAY 15, 2024

For example, B2B lead nurturing will look slightly different from nurturing B2C leads. Marketing-qualified leads (MQLs) MQLs come onto your radar via marketing, perhaps by engaging with content. For example, if a lead emails asking for a quote, have the paperwork ready and send it out right away.

Lead Nurturing 52

Lead Nurturing Sales Qualified Lead Lead Rank Examples 52

Nutshell

SEPTEMBER 20, 2023

You’re probably aware that your business needs a customer relationship management (CRM) platform. It’s an essential tool for gathering, storing, organizing, and analyzing data about your customers, which allows you to reoptimize your marketing and sales efforts to better reach prospects. What is an industrial-specific CRM?

Industry 62

Industry CRM Comparison Course 62

Nutshell

MARCH 1, 2023

Odds are, you’ve heard of plenty of marketing different tools you can use for your business. But one of the most important tools to use in your business is a customer relationship management (CRM) platform. CRMs help your business gather, store, and analyze valuable customer data.

Software 62

Software Software Benefit CRM 62

Nutshell

JULY 20, 2023

Once you’ve completed your initial CRM implementation, you’ve checked a crucial task off your CRM setup checklist. While the initial implementation is the heaviest lift in the process, to make the most of your CRM system, you’ll want to continue monitoring and improving your usage of it over time. Here’s what you need to know.

System 62

System CRM Lead Rank Lead Scoring 62