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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Here, we’ll explore the role of BDRs, the pros and cons, and best practices to utilize them effectively: The Role of BDRs Typically, BDR is an entry-level position in larger, more complex sales organizations.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture.

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Leveraging Professional Certification to Elevate Your Career in Sales & Marketing

SMEI

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

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Four Steps to Successfully Bringing Products to Market

SBI Growth

The buzz around the water cooler is that marketing botched it from the get-go. The sales team didn’t have a chance. As the marketing leader, you play a pivotal role in bringing the new offering to market. Unfortunately, most marketing leaders don’t know or under-estimate what’s involved. So do careers.

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Sales Growth Strategies for CEOs Right Now

Alice Heiman

As a founder and leader, when was the last time you thought about sales strategy? T he CEOs we work with aren’t focused on making necessary changes to grow sales right now. However, many CEOs are focused on cost-cutting and survival , not on the strategy needed to get profitable sales grow th. .

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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

It’s hard to know when you’re ready to hire a sales team — and the consequences can make or break your startup. In addition, approximately 35% of startups fail because there is no market need for their products or services. I’ll tip my hand here — I believe it can be disastrous to hire a sales team too early.

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THE CAREER JOURNEY: An Experience Worth Living

Smooth Sale

Pivoting To Entrepreneurship . Discovering Market Need . The market need for fun performance-enhancing wellness programs was real. Soon I had established a company with a brand, website, and promotional materials and was ready to begin early-stage marketing. Opportunities & Pivots . Then the pandemic hit.

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