DiscoverOrg Sales
FEBRUARY 13, 2019
Marketing has certain data needs. Sales and Marketing may have different data needs, but there’s a lot of overlap. When both teams have access to the same deep data, they can speak the same language. A 2019 Demand Gen Report asked: What are your biggest challenges to maintaining data quality in your contact database?
Alice Heiman
FEBRUARY 13, 2024
One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine. She is known for clearing pathways by connecting data and people.
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SugarCRM
JUNE 6, 2023
As a learning lesson of our ample collaboration with such enterprises, we have insights into the niche that might help companies in such verticals better implement CRM tools, which is why we put together this CRM playbook. This dynamic, above all, can be translated into a partnership between two (or more) enterprises.
BuzzBoard
MARCH 27, 2023
Thankfully, today’s marketers have access to data, tools, and technologies more than ever, and by utilizing and investing in these modernized resources they can cope better with the macroeconomic instabilities—bringing value in the face of change! Salesforce suggests the new way of using data is to fully understand your customers’ demands.
BuzzBoard
MARCH 27, 2023
Thankfully, today’s marketers have access to data, tools, and technologies more than ever, and by utilizing and investing in these modernized resources they can cope better with the macroeconomic instabilities—bringing value in the face of change! Salesforce suggests the new way of using data is to fully understand your customers’ demands.
Zoominfo
AUGUST 22, 2022
. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Are they a small to medium-sized business, or an enterprise? ZoomInfo MarketingOS Finally, ABM with data you can trust.
Sales Hacker
OCTOBER 30, 2019
Now, if you’re shaking your head and thinking of all the things you would say, whether as a leader or an Enterprise seller, I’m with you. Enterprise selling is one of the most challenging sales processes around, and when you factor in that employees are constantly changing jobs, spending an average of 2.5 then read on!
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