Sales Talk for CEOs: A Founder-Led Sales Organization with Usman Sheikh (S3:E11)
Alice Heiman
OCTOBER 19, 2022
They come with building a relationship and the core currency of a relationship is the right information. 18:18] We take salespeople and we make them into tool jockeys, and that just takes time away from selling. [20:03] Twitter: [link]. It all starts with redefining the sales mindset. B2B sales are not transactional.
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