Zoominfo

JUNE 8, 2020

As a sanity check, I did some research on this issue. More webinars, that makes sense. So I started really digging into determining the degree of the increase of certain types of emails: Incoming emails about Webinars: Up 220% Incoming newsletters: Up 69%. In February, we received just over 42,000 external emails per day.

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

SBI Growth

OCTOBER 5, 2013

Sign up here for SBI’s 7 th Annual Research Project. Here are seven must-haves in your 2014 budget: Buyer Personas – Personas are research-based, modeled representations of who your buyers are, what they are trying to accomplish, what goals drive their behaviors. Those that miss critical spend categories altogether.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Zoominfo

OCTOBER 5, 2021

Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. “If

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

JUNE 8, 2020

As a sanity check, I did some research on this issue. More webinars , that makes sense. So I started really digging into determining the degree of the increase of certain types of emails: Incoming emails about Webinars: Up 220% Incoming newsletters: Up 69% What about emails sending me offers? Over 53,000. What did they find?

Outbound 147

Outbound Company Webinar Metrics Demand Generation 147

Zoominfo

OCTOBER 20, 2021

Engaging with passive job seekers means actively courting potential candidates who: May not be proactively seeking a new job May not know that your organization exists If this sounds like demand generation and creating brand awareness—you’re right, the same principles apply when building your employer brand.

How To 147

How To Positioning Salary Survey 147

SBI Growth

DECEMBER 24, 2012

As we conduct research across 19 different industries, patterns emerge. They do research online and are less inclined to agree to a F2F appointment. Without researching how customers make a purchase decision, your sales force could be misaligned. It generates leads by pulling people to your website (and in other ways).

Hiring 326

Hiring Lead Rank Collateral Demand Generation 326

Pointclear

FEBRUARY 12, 2013

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development.

Trade Show 154

Trade Show Demand Generation Demand Generation Targets Webinar Metrics 154

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

The Pipeline

JANUARY 17, 2012

One great thing about this time of year is the research done by others to help you kick-start your year. The advantage is that you have experts in the field researching specific areas of interest, and delivering valuable resources you can use, thereby saving you time and effort, and allow to utilize and benefit from those resources.

Influencer 222

Influencer Pipeline Hiring Top of Funnel 222

Corporate Visions

AUGUST 13, 2020

Our research also suggests that the small amount of information they remember from your content will be completely random. Our research has identified four common problems that make B2B marketing forgettable. Watch Dr. Carmen Simon’s on-demand webinar, How to Make Marketing Memorable , to learn more about our new research.

B2B 134

B2B Marketing Top of Funnel ACT 134

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. February 2008. January 2008.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

The Pipeline

AUGUST 10, 2011

We wanted to avoid the predictable trappings of yet another webinar, while providing our audience with relevant ideas and practices to improve their prospecting and sales. Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

The Pipeline

FEBRUARY 22, 2012

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. January 2008. December 2007. Book Notice.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation 216

The Pipeline

NOVEMBER 10, 2011

The message from blogs, webinars, tradeshows is clear: The buyer has changed and so must your prospecting strategies. Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Focus Roundtable Free Online Event. Thursday November 10, 2011 3:30 pm Eastern. Book Notice. Book Review. Business Acumen.

Webinar Metrics 193

Webinar Metrics Pipeline Strategy Prospecting 193

Zoominfo

JULY 25, 2023

Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

The Pipeline

JANUARY 18, 2012

Finding the balance between having enough of the right information that you can actually action and move the sale forward, versus the time invested in “researching” and not auctioning the results, especially when the time you invested/wasted is not recoverable. Demand Generation. B2B Lead Generation Blog. Book Notice.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253

Zoominfo

MARCH 8, 2022

More notably, the research firm found that 60% of businesses don’t know how much bad data actually costs them because they don’t measure the impact. Many aspects of the sales and marketing process can be automated to optimize demand generation outreach. What does bad data actually cost businesses?

Data 130

Data Outsourcing Services Churn Buyer Persona 130

SBI

FEBRUARY 25, 2020

One-to-one peer recommendations, original research, and product reviews are the most influential content in affecting purchase decisions (Content Marketing Institute and SmartBrief). 67% of B2B buyers rank peer reviews as very important when making a purchase decision (Demand Gen Report). SiriusDecisions). Salesforce).

Account Based Marketing 122

Account Based Marketing Customer Demand Generation Agencies Case Study 122

The Pipeline

NOVEMBER 25, 2011

Changing mediums, my webinar Leveraging Trigger Events for Sales Success , a jolly romp of triggers triggered and dodging bullets; is up for Top Sales & Marketing Webinar. Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. The other nominees include Kendra Lee. Book Notice. Book Review.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

SBI

JUNE 19, 2019

Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more. Resources All Awards & Recognition Blog Article Industry News Interview Video Video Reviews Webinars. Sales Enablement.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

SBI

APRIL 17, 2013

On a relevant side-note, be sure to attend the upcoming webinar I’m moderating on April 24th “Be More Interesting: Get More Sales.” Meagen Eisenberg , VP of Demand Generation at DocuSign described how she accelerates the pipeline with a content marketing and lead nurturing system. Where do they fit?

Top of Funnel 127

Top of Funnel Demand Generation Agencies InsideView Demand Generation 127

The Pipeline

DECEMBER 7, 2011

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Time Allocation.

Pipeline 245

Pipeline Cold Calling Webinar Metrics Hiring 245

The Pipeline

NOVEMBER 16, 2011

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Time Allocation.

Pipeline 240

Pipeline Cold Calling Hiring Compensation 240

The Pipeline

OCTOBER 26, 2011

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Time Allocation.

Pipeline 240

Pipeline Lead Rank Lead Scoring Cold Calling 240

The Pipeline

MARCH 7, 2012

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Time Allocation.

Pipeline 210

Pipeline Sales Qualified Lead Cold Calling Webinar Metrics 210

The Pipeline

FEBRUARY 24, 2012

Some of the “propositions” developed by someone in marketing who base the “value” on “primary” and “secondary” research sources, rather than being based on conversation with live clients. Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Cold calling.

Pipeline 240

Pipeline Hiring Top of Funnel Cold Calling 240

The Pipeline

FEBRUARY 8, 2012

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Time Allocation.

Pipeline 228

Pipeline Top of Funnel Cold Calling Webinar Metrics 228

Hubspot Sales

JULY 2, 2020

If you're interested in generating conversions, try creating quick product demos, previewing content like webinars, or offering information on upcoming events. No matter what your ultimate goal might be, take time to research what kind of content is best equipped to support it.

LinkedIn 113

LinkedIn Video Cost Per Click Campaigns 113

The Pipeline

JULY 1, 2011

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Time Allocation.

Pipeline 181

Pipeline Cold Calling Hiring Compensation 181

The Pipeline

NOVEMBER 23, 2011

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Time Allocation.

Sales Qualified Lead 231

Sales Qualified Lead Pipeline Cold Calling Webinar Metrics 231

The Pipeline

FEBRUARY 20, 2012

Stored in Attitude , Communication , Communication Strategy , Demand Generation , EDGE Sales Process , Funnel management , Impact Questions , Interactive Selling , Next Steps , Proactive , Sales Strategy , Sales Success , Sales eXchange , execution , qualifying. Demand Generation. B2B Lead Generation Blog.

Pipeline 218

Pipeline Top of Funnel Hiring Demand Generation 218

The Pipeline

MARCH 6, 2012

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Time Allocation.

Pipeline 212

Pipeline Hiring Top of Funnel Cold Calling 212

The Pipeline

JANUARY 28, 2012

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Time Allocation.

Pipeline 215

Pipeline Social Media Cold Calling Hiring 215

The Pipeline

FEBRUARY 29, 2012

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Time Allocation.

Pipeline 212

Pipeline Hiring Cold Calling Webinar Metrics 212

The Pipeline

JANUARY 24, 2012

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Time Allocation.

Pipeline 203

Pipeline Top of Funnel Hiring Cold Calling 203

The Pipeline

MARCH 9, 2011

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Time Allocation.

Pipeline 238

Pipeline Cold Calling Hiring Compensation 238

The Pipeline

FEBRUARY 21, 2012

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Time Allocation.

Pipeline 220

Pipeline Cold Calling Sales Qualified Lead Compensation 220