How Small Gifts Can Create Big Marketing Wins
Zoominfo
OCTOBER 13, 2021
Below is an example of how we offer gifts to cold leads when encouraging them to sign up for a webinar. We don’t require prospects to take a meeting to claim the gift. At ZoomInfo, the value of the gift cards we offer prospects depends on the target segment, funnel stage, and our own tests. How do you determine gift value?
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