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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Below is an example of how we offer gifts to cold leads when encouraging them to sign up for a webinar. We don’t require prospects to take a meeting to claim the gift. At ZoomInfo, the value of the gift cards we offer prospects depends on the target segment, funnel stage, and our own tests. How do you determine gift value?

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective. A joint effort attracts the right kind of leads, with the sales team focusing its energy on prospects with the highest likelihood of conversion. The secret sauce? Start with these criteria.

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

The disparity between conversion rates is staggering when you compare MQLs generated from a demo request versus those from a simple content download. On the other hand, pipeline represents genuine prospects with a vested interest in your offerings.

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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You can engage prospects throughout the customer life cycle. At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website.

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How to Create Sales Collaterals That Convert

Highspot

To boost the chances of turning those prospects into actual customers. They use these pieces of content to engage prospects. Clarify Your Offerings Developing product collateral presents prospects with a straightforward value proposition and benefits of your product or service. This can be telling.

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5 Ways to Build Up Customer Loyalty

Zoominfo

Your knowledge center should also include any content that will help your customers use your products or interact with your brand — such as product demos, tutorials, webinars , and other useful assets. Then the prospect makes a purchase, and suddenly they’re on their own. Establish an Incentive-Based Customer Loyalty Program.

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How to Improve Sales Productivity and Boost Team Efficiency

Nutshell

Register for a live Nutshell demo to see what a world-class CRM can do for your sales team. Faster onboarding: After building more efficient and effective processes, you’ll have a fine-tuned prospecting, qualifying, and lead nurturing system that makes it easy for new recruits to get up to speed. What is sales productivity?

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