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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Below is an example of how we offer gifts to cold leads when encouraging them to sign up for a webinar. For example, we offer a $7 gift card to prospects who sign up for a demo to bolster show rates. We then target them with relevant content, such as blogs or webinar invitations, along with a gift to get them over the MQL threshold.

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

The disparity between conversion rates is staggering when you compare MQLs generated from a demo request versus those from a simple content download. Inaccurate timing: MQLs are typically scored based on a combination of user actions, such as downloading a whitepaper or attending a webinar.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective. Behavioral signals : Monitoring actions such as website visits, downloads, webinar attendance, and email click-through rates to gauge interest levels. The secret sauce? Start with these criteria.

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5 Ways to Build Up Customer Loyalty

Zoominfo

Your knowledge center should also include any content that will help your customers use your products or interact with your brand — such as product demos, tutorials, webinars , and other useful assets. Establish an Incentive-Based Customer Loyalty Program. Offer Incentives that Speak to Your Customers’ Values.

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[Webinar Recap] How to Use Optimized Sales Planning to Drive Growth like Salesforce

Xactly

Nearly 70 percent of Xactly customers use Salesforce to manage their sales force compensation plans, and Salesforce is a long-standing Xactly customer (since 2010), using Xactly Incent to manage more than 15,000 payees on compensation plans. Ultimately, sales compensation comes down to incenting the right sales behaviors.

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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. You’ll get high ROI. Stage 2: New Paying Customers.

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How to Improve Sales Productivity and Boost Team Efficiency

Nutshell

Register for a live Nutshell demo to see what a world-class CRM can do for your sales team. Total demos done: Keep an eye on how many demos team members execute over a particular period and what percentage turned into deals, as demos are often an integral part of closing deals. Or join a live demo to see Nutshell at work!

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