How Small Gifts Can Create Big Marketing Wins
Zoominfo
OCTOBER 13, 2021
Below is an example of how we offer gifts to cold leads when encouraging them to sign up for a webinar. For example, we offer a $7 gift card to prospects who sign up for a demo to bolster show rates. We then target them with relevant content, such as blogs or webinar invitations, along with a gift to get them over the MQL threshold.
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