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Measuring ROI / TCO Sales Tool Success

The ROI Guy

You’ve launched your interactive ROI / TCO Tool to your sales team. Here are three successive steps you can take to measure and prove your program’s success: Step #1: Validating Awareness First, you have to measure if you’ve successfully gotten the word out about the Tool, and your getting the sign-ups you anticipated.

ROI 45
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Big Data and Your Email Marketing Campaign

Zoominfo

According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective. Email marketing can be used in a variety of ways, from communicating basic information such as standard campaigns or discounts to confirming orders and payments.

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Measuring Sucess in Local Social Media Marketing: Key Metrics and Tools

BuzzBoard

Social media marketing is one of the most effective tools at your disposal. A study by Simply Measured states that 60% of marketers see measurable ROI as one of social media marketing’s biggest hurdles. Local businesses often face unique hurdles, and social media is turning out to be a potent tool to overcome these obstacles.

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Is Discounting a Deal Suicidal? Six Ways to Tell

Pipeliner

Six Ways to Commit “Suicide by Discount”. It’s often tempting to discount your way out of sales trouble, but sometimes you’re doing more harm than good. While discounting is sometimes necessary, it’s often the biggest mistake you can make. Full disclosure here: I’m highly biased against discounting.

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Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?

Sales Hacker

But nobody has any idea about the results, let alone the ROI – and a certain percentage of the leads are not followed up with until they say yes or no to an offer. The actual ROI and other measurements are very well-monitored against the forecasts. Often, companies take part in an event just because they have for years.

ROI 95
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Sparkling ROI: 4 Ways To Cash In On The $400B Cleaning Industry

Hubspot Sales

Source: Business Hue Supplies make up the bulk of a cleaners’ expenses, including tools like power washes, vacuums, mops, and cleaning chemicals, depending on your specialty. Differentiate yourself by offering discounted subscription cleans, eco-friendly detergent options, and winning customer service. ? Train cleaning teams.

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Best Way to Reduce Discounting: Better Negotiating or Value Selling?

The ROI Guy

There is more pressure than ever on suppliers to lower their prices and offer steep discounts. Recent studies indicate that the average discount levels has risen to 20% per deal (IDC), but we find that many solution providers would be happy if that were the level of discount they were providing. Many are a whopping 50-70%!