The Center for Sales Strategy
FEBRUARY 21, 2024
Here is a truth bomb that might just revolutionize your sales strategy. Brace yourself because I'm about to tell you why your meticulously crafted pitches about features and benefits are falling on deaf ears. Yes, you heard that right. It is time to shift gears and move beyond the traditional features and benefits spiel.
Sales 2.0
FEBRUARY 21, 2024
“The money is in the list” is an old direct marketing adage going way back to the development of the envelope. Despite all the digital changes in in sales and marketing, if you’re running a business and trying to use outbound to grow it, the money is still in the list. Cherry Garcia not vanilla As I’m sure you’ve seen at least a few dozen times in your inbox there are plenty of people out there that want to sell you a list.
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Sales and Marketing Management
FEBRUARY 21, 2024
How a recognized consumer brand operating in the B2B space adopted a value selling approach in support of its core mission, maintained price integrity and achieved impressive results. The post How Kimberly-Clark Professional Sharpened Its Marketing Messaging and Accelerated Revenue Growth appeared first on Sales & Marketing Management.
The Center for Sales Strategy
FEBRUARY 21, 2024
"I spend all day making cold calls, and I'm getting very little to show for my efforts. Getting the first appointment is harder than ever. If I could just get my foot in the door." It's a common complaint from B2B sales reps nowadays. Traditional prospecting approaches like cold calling have become less and less effective over the years. Decision makers simply don't answer unsolicited sales calls like they used to.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Sales and Marketing Management
FEBRUARY 21, 2024
How a recognized consumer brand operating in the B2B space adopted a value selling approach in support of its core mission, maintained price integrity and achieved impressive results. The post How Kimberly-Clark Professional Sharpened Its Marketing Messaging and Accelerated Revenue Growth appeared first on Sales & Marketing Management.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Membrain
FEBRUARY 21, 2024
I had dinner recently with someone who used to run an ERP company. He told me a story about losing a large potential deal to a competitor whose product was less suited and whose price was astronomically higher.
SocialSellinator
FEBRUARY 21, 2024
Unlock the power of digital marketing on social media platforms with this practical guide from SocialSellinator. Learn strategies, content creation, and analytics.
Sales Hacker
FEBRUARY 21, 2024
Referrals are the lifeblood of sales. They convert better than any other sales channel and afford a more natural and authentic sales process. 84% of all buying decisions start with a referral. However, they don’t happen as much as they should. Too often, an investor, advisor, or friend could have made the difference between closed-lost and closed-won, but they simply weren’t aware.
SocialSellinator
FEBRUARY 21, 2024
Unlock the secrets of Facebook digital marketing with our 5-step guide. Learn how to boost brand visibility & engagement on the world's biggest social platform.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Adaptive Business Services
FEBRUARY 21, 2024
Updates In our last post, Nimble CRM had just released the ability to add delay send and message draft saves in the new compose window. Here is a video. I’ve been told that these features are the first cog in the wheel that will allow Nimble to soon offer message sequencing (drip) campaigns. Watch for this to come soon along with the availability of increased group message send limits.
Nimble - Sales
FEBRUARY 21, 2024
Choosing the right CRM for your staffing agency can feel like searching for a needle in a digital haystack. It’s all about finding that perfect piece of tech that feels like it was made just for you and your team. But where do you even start? That’s where we come in! Welcome to our guide, […] The post 5 Best CRMs for A Staffing Agency: Top Tips & Options — Nimble appeared first on Nimble Blog.
Predictable Revenue
FEBRUARY 21, 2024
Collin sat down with Mia Murphy from Tontine.ai, to discuss her transformative journey through the sales landscape. The post What Founders Must Do Before Their First Sales Hire with Mia Murphy appeared first on Predictable Revenue.
Allego
FEBRUARY 21, 2024
Brexit, while no longer a headline-grabbing event, has been a constant presence over the past four years, with UK businesses continuously adapting to the impact of leaving the European Union (EU). While the topic itself seems like old news, the impact of Brexit has stretched far further than many of us could have predicted, and even now, sellers in the United Kingdom (UK) are still navigating a tumultuous landscape and learning how to tackle the hurdles created by the change.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Fill the Funnel
FEBRUARY 21, 2024
Small businesses are often the target of cyber attacks due to their lack of resources and expertise in cybersecurity. In fact, according to a report by Verizon, 43% of cyber attacks target small businesses. This can result in significant financial losses, damage to reputation, and even closure of the business. Therefore, it is crucial for […] The post Cybersecurity for Small Businesses: AI-Enhanced Safety appeared first on Fill the Funnel com.
Tenbound
FEBRUARY 21, 2024
Salesloft and Outreach are two popular sales engagement platforms that help businesses streamline their sales processes and maximize their revenue. While both platforms offer similar functionalities, they have distinct features and advantages that set them apart. In this article, we will delve into the key aspects of Salesloft and Outreach, compare their strengths and weaknesses, and discuss their pricing models.
RAIN Group
FEBRUARY 21, 2024
In the competitive arena of sales, the true game-changer is having a well-trained sales team whose behaviors result in the desired outcomes. Consider the case of a technology firm that revamps its sales strategy to focus on consultative selling. During training, a conversation planning tool is shared that helps reps prepare for needs discovery meetings.
Mindtickle
FEBRUARY 21, 2024
Not that long ago, it was rare for an organization to have a dedicated sales enablement team. But today, a whopping 84% of organizations invest in a sales enablement function. 0 % of organizations invest in sales enablement That’s not surprising. When it’s down well, sales enablement has a powerful impact on sales productivity, sales performance, and revenue growth.
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Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp
Product Management University
FEBRUARY 21, 2024
Competitive demos are stressful, especially when you’re operating on very little knowledge or hearsay information about your competitor’s weaknesses. Here’s the thing about focusing on your competitor’s weaknesses. Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics.
Mereo
FEBRUARY 21, 2024
By now, heads of sales everywhere have their revenue plans in place for 2024. And whether or not you took part in the creation of the plan, as the head of sales you now own the commitment to see it through for your team, your investors and your organization. But your plan is only good as its weakest link. What would happen to your organization, your people, your own role, if the revenue plan is not met and that could be avoided?
Cincom Smart Selling
FEBRUARY 21, 2024
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Partners in Excellence
FEBRUARY 21, 2024
Sometimes a simple change in a single word changes our mindset and those who we work with. To me, one of the most important areas in applying this concept is with the words “To,” “For,” or “With.” With our own people, when we look at enablement, tools, coaching, programs, the choice of which of these words produces a profound difference in the outcomes we are trying to create.
Advertiser: ZoomInfo
Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
Cincom Smart Selling
FEBRUARY 21, 2024
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Sales Evangelist
FEBRUARY 21, 2024
Are you struggling to follow up with your prospects and close more deals effectively? Imagine if you could learn a proven method to follow up with potential clients that actually works. In this episode of “The Sales Evangelist Podcast,” host Donald Kelly delves into the crucial aspect of follow-up in sales. He emphasizes the importance of strategic, persistent, and creative follow-up methods to nurture prospects and drive sales success.
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