Sales and Marketing Management
APRIL 28, 2021
Gartner identifies four areas where the traditional approach to selling is impeding sales growth. The post 4 Keys to Unlocking B2B Sales Growth in Uncertain Times appeared first on Sales & Marketing Management.
Understanding the Sales Force
APRIL 27, 2021
We shouldn't really discuss that time you were in a meeting when, without warning, you had about 10 seconds to get yourself to the nearest restroom or you would need to drive home for a wardrobe change. Fortunately, you were able to gracefully excuse yourself and run down the hall as fast as you possibly could. THAT is urgency! This is the fourth installment in the Bob Chronicles.
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Sales Readiness Group
APRIL 26, 2021
Sales organizations continue to invest in sales training but are often challenged when it comes to demonstrating that the training had a lasting impact on how their sales team sells. According to ATD Research ( pre-COVID ), sales organizations invested an average of $2,326 per salesperson annually on sales training. Interestingly, a survey by TrainingIndustry.com found that 43.5% of participants felt that sales skills training “needed improvement.”.
The Pipeline
APRIL 27, 2021
By Tibor Shanto. There is always a lot of talk about Sales and Marketing , alignment, misalignment an more. What is missing is the bit is what or who can align the two. Given that one attracts, and the other converts opportunities to sales, who is responsible for converting leads to opportunities. It’s gotta be the Vice President of Prospecting.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Sales and Marketing Management
APRIL 30, 2021
Until the pandemic is over (and maybe beyond that) businesses must adopt new strategies to close sales deals. The post How to Keep Closing B2B Deals Amidst the Pandemic appeared first on Sales & Marketing Management.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Zoominfo
APRIL 30, 2021
“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers.
Mr. Inside Sales
APRIL 30, 2021
I was training a group of new reps last week, listening to one of their calls, and we found that the rep was ad-libbing right from the beginning of the call. The best practice script, which we had provided him, was far, far away…. This ad-libbing approach led to all the common problems we’ve chronicled before: He didn’t qualify the prospect for timeline, budget, decision making steps or even buying motives.
SBI Growth
APRIL 25, 2021
CEOs often get lost in data while trying to decide what’s working, if there is too much, or if it’s even correct. But even great data is futile if not activated properly across commercial functions. On today’s show, Mike Dickerson, CEO.
Sales and Marketing Management
APRIL 27, 2021
During this interview with Tim Kasida Strategic Partnership Executive at Allego, we discussed trends in the marketplace due to the covid crisis and how video based collaboration and coaching is dramatically helping sales and service teams. The post Allego is Changing The Sales Enablement World appeared first on Sales & Marketing Management.
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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.
Anthony Cole Training
APRIL 29, 2021
Storytelling is a powerful tool in sales. It can take prospects on a journey, assist in developing deeper relationships, and helps them connect to you as a sales professional.
John Barrows
APRIL 26, 2021
On this week’s episode, John sits down with some of the JB Sales team for a very honest conversation on email effectiveness. There are a lot of salespeople who are wildly successful with email because of the way they’re using it to deliver their message. There’s also a lot of people who have become numb to emails. The team discusses their thoughts on email, how they’re using it to be successful, and offer some tips that will hopefully help you!
SBI Growth
APRIL 29, 2021
Sales and Product are in constant tension with each other. Ideally, this friction is a catalyst for the two groups to rally together and drive top-line growth. However, this pressure can also lead to disengaged employee groups that resent each.
Sales and Marketing Management
APRIL 26, 2021
2020 was spent maneuvering around the unexpected. Here's how to reset your team and turbocharge 2021 sales. The post Turbocharge Sales for the Rest of 2021 appeared first on Sales & Marketing Management.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Zoominfo
APRIL 30, 2021
“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers.
Membrain
APRIL 25, 2021
Far too frequently, competent salespeople are expected to channel their own activities into the areas that will produce the quickest wins. Unfortunately, left to their own devices, they don’t develop and pursue a formal strategy for moving a sale tangibly forward during each prospect interaction, neither do they have a clearly defined set of goals against which to measure the progress they are making.
SBI
APRIL 27, 2021
26 Top Sales Software to Drive Growth in 2021. By Nancy Nardin, Smart Selling Tools. The pace of innovation in the Sales Software market is accelerating. It can be hard to know which technologies to consider for your organization with so many options to chose from. Top Sales Software. That’s why I’m excited to announce our annual Top Sales Tools awards.
Sales and Marketing Management
APRIL 27, 2021
Digital transformation, artificial intelligence and automation are real. Does it mean the roles of sales reps and sales managers will eventually be automated? The post Will Digital Transformation and Automation Take Over the Sales Roles? appeared first on Sales & Marketing Management.
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
Zoominfo
APRIL 29, 2021
You might think a leaderboard that trumpets which account executives (AEs) sell the most each month is a sufficient way to track performance. But a more detailed set of sales scorecards can complement a leaderboard and provide AEs with a better view of achievements, said Dylan Conant, former associate chief of staff to the chief revenue officer at ZoomInfo.
Membrain
APRIL 28, 2021
Proactive and strategic account planning in Salesforce isn’t easy - or even possible, depending on which plugins and customizations you’ve invested in. Account planning often takes place outside of traditional CRM systems, and rarely makes its way back into the tools your sales team uses every day.
Allego
APRIL 27, 2021
Josh Bersin , an industry analyst and pioneer in HR technology and leadership, exemplifies the cross-section of two unique sectors—analysis and training. Bersin takes a data-driven approach to the very human-oriented industry of workplace learning and development. “One of the things I always appreciated was that it doesn’t matter how good your product or your service is,” Bersin explained.
Adaptive Business Services
APRIL 28, 2021
At least that is what I had hoped since … I have none. I’m about to bare my soul. Approximately ten months ago, I decided to set about creating an online course. I have since worked on this 7 days a week every week. Now, I’m about as dumb as a box of rocks in this particular endeavor. I still am. I had literally no idea as to …. How to create a course from scratch.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Zoominfo
APRIL 29, 2021
While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. If you’re lucky, it’s a long and satisfying journey. But customers can churn seemingly out of nowhere and for no good reason. Sure, people are unpredictable. But your renewal rate doesn’t have to be. Read on to learn about some glaring warning signs that your customer relationship is in jeopardy. 4 Signs Your Renewal Is In Trouble.
Predictable Revenue
APRIL 26, 2021
Speaking your customer’s language has always been an essential to successful sales. We conducted research with hundreds of B2B sales leaders to figure out what it’s going to take to speak your customer’s language in the new age of sales. It’s time to learn a new language! The post Lessons from the Frontlines: How to Sell When No-One’s Buying appeared first on Predictable Revenue.
Sales Pro Central Submitted Articles
APRIL 30, 2021
The Center for Sales Strategy
APRIL 30, 2021
- MOTIVATION -. "If people believe in themselves, it's amazing what they can accomplish.”. -Sam Walton. - AROUND THE WEB -. > Hybrid Work Now & Next: 5 Point Roadmap For Moving From Scrappy To Sustainable – Growth Institute. According to a recent UpWork survey (2021) 1 in 4 Americans will be working entirely remotely in 2021 and by 2025, 36.2 million Americans will be working remotely - an 87% increase from pre-pandemic levels, the study revealed.
Speaker: Lynnette Khalfani-Cox, The Money Coach®
Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?
Zoominfo
APRIL 25, 2021
Lead response time can make or break your sale. Need proof? Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%. InsideSales says that you’re 100x more likely to actually speak with them if you engage within 5 minutes of them indicating interest. On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you.
Sales Readiness Group
APRIL 30, 2021
The expansion of online, collaborative learning is one of the most exciting evolutions to come out of the challenges of delivering sales training over the past year. As the participant feedback suggests below, online, collaborative learning did a great job engaging participants, increasing group collaboration, and reinforcing skills over time – all of which is leading to greater success for learners and better outcomes for companies.
Vainu
APRIL 27, 2021
Company and B2B blogs aren't news outlets. Content marketers don't report breaking news or tap into the news cycle. Instead, they have very concrete goals: attract the right readers, generate leads, and ultimately, have an impact on company revenue.
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