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To Research Or Not To Research?

The Pipeline

Which is why it is a surprise that many who avoided academic endeavours in the past, want to do so much research. Ask most sellers their view on research, most will respond without a thought, “it is an absolute must.” I’ll follow up by asking “for prospecting and selling?” Research Or Recreation?

Research 386
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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Today, as many as 88 percent of consumers perform online research ahead of time before they buy a product. Reaching More Educated Buyers.

Education 330
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Sales prospecting made easier

Sales 2.0

This post describes a framework that I have found over the last two decades can really change the math on prospecting. If you sell a product of a reasonable value to a reasonably large company there will be several people involved in the buying of such a product ( 6-10 based on Gartner’s research ). Your prospect decides to do?

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How to Use Email Automation to Nurture Prospects

Zoominfo

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Craft educational content for each of those stages.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. Why top-of-funnel "explainer-style" videos aren't enough.

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Discovery Calls with Educated Prospects

Chorus.ai

During discovery we mostly think of the things we need from the prospect — budget, authority, next steps, timelines. But what about the value the prospect expects to get from the call? This experience is even more critical for the “educatedprospect. What is an “educatedprospect? the list goes on.

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Ignite Sales Potential by Educating Local Businesses on the Importance of Digital Marketing

BuzzBoard

Consumers research online before buying, and a strong digital presence is essential to capture local attention. This guide will empower agency sales professionals and media consultants to educate local businesses about the importance of digital marketing programs. Keep every narrative personal to individual local business prospects.