Reasons Cold Calling Is No Good for Account-Based Sellers
No More Cold Calling
JANUARY 5, 2017
It’s an ineffective prospecting strategy and a nuisance to buyers, most of whom ignore cold calls. Current clients at a prospect company are the best source of new business within their organizations. Stop Fooling Yourself—Your Prospecting Is Cold. They know exactly the people to meet, and their prospects welcome their calls.
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