BuzzBoard

FEBRUARY 23, 2024

Understanding the Current Landscape of Digital Marketing Agencies for Small Businesses In the era of digital reality, understanding the landscape of digital marketing agencies for small businesses has become increasingly vital. Establishing a distinctive position among small businesses can set digital marketing agencies apart.

Small Business 52

Small Business Small Business Marketing Social Media 52

Zoominfo

DECEMBER 19, 2018

The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. 2. Duct Tape Marketing.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

SBI

JANUARY 31, 2020

TechTarget Priority Engine Email Alerts Help Sales Teams Take Immediate Action on the Best Opportunities in Their Territory. ndrew Gilman, Head of Marketing, NWN Corporation. ndrew Gilman, Head of Marketing, NWN Corporation. NEWTON, MA – JANUARY 31, 2020 TechTarget, Inc.

Engineering 74

Engineering Territories Opportunity Intent 74

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year!

Webinar Metrics 62

Webinar Metrics Account Based Marketing SalesForce Forecasting 62

Chorus.ai

JANUARY 8, 2020

If you're in the market for a quick hit list of webinars to watch from your couch (or listen to from your car), I've put together a few of my favorites that have inspired me throughout the year. My favorite line from this Webinar is, “One of the most dangerous negotiations is the one you don’t know you’re in.”. Happy learning!

Webinar Metrics 79

Webinar Metrics Scale Negotiation Lead Rank 79

Pipeliner

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Below, we’ll dive into eight transformative ways content marketing can boost your brand’s reputation and revolutionize its image. Take Lanteria , for example.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

Zoominfo

OCTOBER 5, 2021

The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. If you’re on the hunt for new marketing resources, look no further. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content. Billy Gene is Marketing Inc.

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Follow these steps to create an effective lead generation strategy for your SMB: Identify your target audience – Think about who’s in your market and if they’re interested in your product or service.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. 400 hours of video are uploaded to YouTube every minute. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

MarketJoy

SEPTEMBER 30, 2020

Managements and market executives are brainstorming for new ways to expand the business and to find ways to adapt conventional marketing strategies to the current trends. Marketing has been the backbone behind every successful product and service and it is what enterprises are relying on to bring them back into the game.

Inbound 90

Inbound Outbound Marketing Lead Rank 90

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Appbuddy

JANUARY 11, 2022

As marketers, we’re used to facing new challenges—but last year took the cake. . For your marketing program to have maximum impact, it‘s important to set goals now—and hopefully stick to them longer than your New Year’s resolution to hit the gym every day. . How can marketers plan to “expect the unexpected?” .

Marketing 52

Marketing Webinar Metrics Everest Face-to-face 52

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 73

Paid Content Webinar Metrics Strategy Marketing 73

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.

Webinar Metrics 52

Webinar Metrics Strategy Marketing Distribution 52

Apptivo

FEBRUARY 23, 2023

Lead generation, which is what fuels a company’s long-term success, necessitates cooperation between sales and marketing. Why is it difficult for Sales and Marketing to collaborate? Cold outreach: Although time-consuming and expensive, cold calling, email marketing , and direct mail campaigns can be useful for generating leads.

Lead Generation 52

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 52

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. A fine-tuned YouTube marketing strategy won’t yield much success if your videos don’t offer compelling content.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

SugarCRM

JUNE 25, 2019

The latest installment of our “CRM Blueprint” series of informative webinars is now available on demand. In this edition, we delved into the importance of creating a tightly aligned marketing and sales funnel. If you missed our live webinar, simply have a listen HERE.

Webinar Metrics 20

Webinar Metrics CRM SugarCRM Marketing 20

EyesOnSales

NOVEMBER 6, 2017

Live Webinar: Personalize Your Email Campaigns to Drive Engagement, Retention & Revenue. We will be accompanied by Jon Tallman, Director Solutions Engineering at FullContact, who will share his expertise on the power of personalization. The top three challenges marketers are faced with. We will also discuss: Why personalize?

Campaigns 45

Campaigns Retention Webinar Metrics Revenue 45

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SBI

DECEMBER 28, 2020

As a leading marketing platform for webinars and virtual events in the enterprise IT market, the BrightTALK acquisition will enable TechTarget to significantly expand its proprietary first-party purchase intent data and its opt-in audience. This acquisition checks all the boxes.

Closing 126

Closing Intent Data Intent Face-to-face 126

LeadFuze

NOVEMBER 30, 2021

It’s inevitable that there will be a conflict between sales and marketing as long as one of them relies on the other to do their job. Marketing and sales teams are constantly fighting over the content. Marketing wants to create more of it, while the sales team is worried about high-quality leads. Just to give you an idea.

Marketing 52

Marketing Webinar Metrics Banking Hubspot 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Pipeliner

MAY 28, 2021

For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. However, the way you use inbound marketing channels will set you apart from your competitors and increase your brand recall and revenue.

Inbound 52

Inbound Webinar Metrics Company Lead Rank 52

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Sure, you want to write informative articles that help boost your search engine rankings. But your marketing needs to be more than dry information, it should make people want to come back for more. You can even benefit your entire industry.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

SalesLoft

SEPTEMBER 5, 2023

Go from chaos to control in your sales process with Salesloft’s Sales Engineering Manager Chris Turner and RVP of North American Commercial Sales Keith Cordeiro. If not, we’ve got you — OurSales Engineering Manager Chris Turner and RVP of North American Commercial Sales Keith Cordeiro recently held a webinar on this very topic.

Ideal Customer Profile 52

Ideal Customer Profile Webinar Metrics Engineering Sports 52

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Sales and Marketing Management

OCTOBER 16, 2017

Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others. For example, Momentum Solar has emerged as a national player in the solar energy market.

Real Estate 243

Real Estate Construction Scale Hiring 243

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Follow these steps to create an effective lead generation strategy for your SMB: Identify your target audience – Think about who’s in your market and if they’re interested in your product or service.

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

Pointclear

OCTOBER 30, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? Attract the Bees.

Top of Funnel 189

Top of Funnel Social Media Marketing Sales Qualified Lead 189

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Dario Priolo and Jeff Myers Last year presented unthinkable challenges to marketers and event organizers. These events are major revenue sources for organizers and important opportunities for marketers to build brand awareness and generate new opportunities for their businesses. It seemed like a good deal.

Trade Show 136

Trade Show Segment Pivotal Conference 136

Salesmate

MAY 12, 2020

Being a startup, you have to push your idea forward into the market, and before you get noticed you need to market yourself in front of everyone. And by marketing, I am talking about displaying your product or service in front of people with money. Not everyone has a natural knack of a seasoned sales or marketing professional.

Paid Content 103

Paid Content Marketing Social Media Advertising 103

SBI

OCTOBER 22, 2014

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey!

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

SugarCRM

APRIL 1, 2020

How to supercharge your inbound marketing activities with a strong, complementary outbound marketing strategy. Does your marketing team have a blog? Host any webinars? Inbound marketing activities like these have become commonplace in today’s digital world, and for good reason. When Inbound Marketing Makes Sense.

Inbound 48

Inbound Marketing Outbound Webinar Metrics 48