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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

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Who Exactly Are You Selling To?

The Pipeline

The Pipeline Guest Post – Megan Totka. We talk quite often about sales tactics and marketing ideas in a general sense. In the no-so-distant past, the baby boomers have arguably been the most important group to market to, as they did (and still do) make up such a huge portion of the population. Photo Source).

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3 B’s Of Pipeline Success

The Pipeline

How you manage and stage your pipeline can be the difference between an OK year or career, or a consistently great one. The key here is that they be REAL, meaning given the right circumstances they would buy your offering, and qualifying comes down to how you view your market, and choose to align your offering.

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How to Manage a Sales Pipeline for a Hospitality Company

Nutshell

Your sales pipeline is a representation of the journey your customers take when they interact with your company. From the moment they first make contact with you to well after they book with you, your sales hospitality sales pipeline is key to providing guests with a smooth customer journey.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Account Executives: Steal this framework to self-source 30%+ of your pipeline

Sales Hacker

Top performing AE’s self-source 25-40%+ of their pipeline from outbound prospecting efforts (Salesloft and the Bridge Group). Join to learn my framework to self-source a third (or more) of your pipeline so you can prospect more consistently and effectively as an AE. So what exactly are these top performers doing differently?

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How To Build Your Go To Market Strategy

Zoominfo

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.