Solution Selling Is Exactly What Today’s Buyer Wants
Sales Hacker
DECEMBER 29, 2022
Chances are good they know what solutions are on the market — and have likely done an enormous amount of research on you and your competitors by the time you reach them. Before the information age, a buyer could understand they had a problem but genuinely not know what solutions were out there. All she really wants is a super classy mullet?
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