6 Ways to Generate Urgency in B2B Sales
Janek Performance Group
AUGUST 23, 2023
For example: How often do you hit your weekly, monthly, and quarterly goals? Prospect Theory A theory of behavioral economics and finance, this idea was developed by Daniel Kahneman and Amos Tversky in 1979. Simply put, prospect theory deals with the psychology of decision making. What happens if you do not reach your goals?
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