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Uncover Insights: Best Research Methods for Reaching Small Businesses Effectively

BuzzBoard

An Overview of Various Research Methods for Effective Small Business Outreach Understanding the nuances of various research methods for small business outreach can significantly bolster your digital marketing firm’s sales strategy. Primary data can be collected via surveys, interviews, and focus groups straight from consumers.

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Does Social Media Really Generate Revenue?

Zoominfo

The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line? We then grouped this data by company size to understand how much of an impact social media following has, depending on business size.

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Does Social Media Really Generate Revenue?

Zoominfo

The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line? We then grouped this data by company size to understand how much of an impact social media following has, depending on business size.

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Strategies to Personalize Social Media Marketing Campaigns for Engaging Results

SocialSellinator

Did you know that social media personalization can increase your marketing ROI by up to 400% ? In this article, we will discuss ways that you can personalize your social media campaigns for better engagement and more effective results. Why Personalization Is Integral to Your Social Media Marketing Strategy.

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How to Reengineer Your Sales Training Program

SalesFuel

The Rain Group published a few key findings on this topic. And in general, Rain Group analysts point out, the quota numbers are not easy to reach. The Rain Group found that top performers generally stay more focused than other sellers (73%). You can give your reps access to a tool that feeds them the information they need.

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The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot Sales

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. The Company’s Press and Media Releases Page.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Your competitor rolls out a new groundbreaking feature / tool, and you had no idea it was coming. Download this tool for Tips on Tracking Competitive Activity. Using social media for competitive intelligence provides another viewpoint into competitor activity. Some of the most widely used social media modes are: Facebook.