No More Cold Calling

JULY 18, 2019

Your video marketing doesn’t work for me. Salespeople and content marketers, I don’t like watching your videos. Video is not my learning style. The caption below your video is distracting to me as well. You don’t want to lose a deal because a CEO doesn’t want to watch your video.

Video 228

Video Face-to-face Consumer Hubspot 228

Hubspot Sales

FEBRUARY 3, 2021

And to help your case, we reached out to HubSpot experts who made that jump for their input on what mastering inside sales entails. Sharen Murnaghan, HubSpot Solutions Partner Growth Specialist, about her experience transitioning from inside to outside sales, the first bit of advice she offered had to do with taking initiative.

Hubspot 128

Hubspot Inside Sales Outside Sales Scale 128

The Center for Sales Strategy

NOVEMBER 21, 2018

Recently, LeadG2 shared a post explaining how to send videos via email. Due to spam, security, and email hosting features, many email clients do not allow video embeds directly into emails, so with a few easy steps, marketers and salespeople can send video via email, just not with an actual embed.

Hubspot 63

Hubspot Video How To Enterprise 63

Hubspot Sales

NOVEMBER 17, 2020

Our mission at HubSpot is to help millions of organizations grow better. To answer this question, let’s start with some data: According to the latest HubSpot Research Study , we found that 40% of businesses will miss revenue targets this year. 2020 has been a year of massive change. But what does "growth" mean in 2020?

Hubspot 126

Hubspot Lead Rank Opportunity Lead Scoring 126

Costello

DECEMBER 20, 2018

One of HubSpot’s greatest benefits is the number of integrations with other apps that have been built. And HubSpot customers and partners make great use of that capability. Here’s what they said: Almost 90% use analytics integrations—which isn’t surprising considering that sales and marketing is getting more quantitative all the time.

Hubspot 102

Hubspot Paid Content CRM Top of Funnel 102

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Nutshell

OCTOBER 26, 2020

I’ve been a HubSpot power user for three years, even something of a HubSpot evangelist. When I was first introduced to HubSpot, it was the most innovative marketing automation solution on the market, and it was well priced for the SMB market. HubSpot: Pros and Cons. What HubSpot does well.

Hubspot 77

Hubspot Lead Rank Email Marketing CRM 77

Pipeliner

DECEMBER 16, 2023

The Evolution of Go-to-Market Strategies for SaaS Companies As the host of a podcast, I recently had the pleasure of interviewing Barrett King , a leading expert in go-to-market strategies for SaaS companies. The Shift in Go-to-Market Strategies Barrett and I delved into the evolution of go-to-market strategies for SaaS companies.

Strategy 59

Strategy Video Marketing Scale 59

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today we’re closing out this three-part series with a post for our marketing audience.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Smooth Sale

JUNE 6, 2018

Attract the Right Job or Clientele Using Video Marketing. Note: Today’s infographic and insights about video marketing are provided by Kathik Reddy. Brands Using Video Marketing – 2018 Infographic – 16best.net. Video marketing is the most successful marketing technique in recent years.

Video 78

Video Marketing Travel Commission 78

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts.

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. If you’re on the hunt for new marketing resources, look no further. Go check it out!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Hubspot Sales

MARCH 11, 2024

For the last six years, I’ve been an avid user and champion of using async video in my day-to-day as a seller — well before joining Loom to lead its Sales and Customer Success teams. I’ve seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader.

Quota 112

Quota Video Revenue Call-back 112

The Center for Sales Strategy

NOVEMBER 16, 2018

Today, we're changing things up to bring you content only focused on video and how it relates to the sales process and sales performance. > Can I Embed a Video in an Email? — This post shares how you can send video via email for sales or marketing efforts.

Video 69

Video Hubspot Motivation Relationals 69

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 105

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 105

Cience

APRIL 7, 2020

This certification qualifies CIENCE as a HubSpot-approved partner for CRM Migration and Integration projects. Why HubSpot CRM? The short answer: HubSpot’s growth platform works. The short answer: HubSpot’s growth platform works. Rip out and replace CRM systems aimed at maximizing marketing and sales automation.

Hubspot 52

Hubspot Sales Qualified Lead Lead Generation SugarCRM 52

Hubspot Sales

JULY 2, 2020

By LinkedIn's own estimate , 97% of B2B marketers use the platform to support their content marketing efforts. Couple that figure with the fact that roughly 88% of video marketers report that video marketing offers a positive ROI, and you'll find that a solid LinkedIn video strategy is a sound investment.

LinkedIn 113

LinkedIn Video Cost Per Click Campaigns 113

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

B2B 154

B2B Strategy Social Media Marketing 154

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning. You need to maintain the human aspect of business and pair it with high-quality data.

Trends 100

Trends Marketing Lead Rank Lead Scoring 100

SBI

OCTOBER 11, 2018

If you weren’t there, you missed great sessions like: Building (and finding) a Marketing Technology Team. What Every Marketer Wants to Know About SalesTech but is Afraid to Ask. Because it is perfectly timed with our annual Top Marketing Tools Guide. Our Top Marketing Tools Guide has just 17. Of course not!

Tools 139

Tools Marketing Collateral Conference 139

Hubspot Sales

APRIL 6, 2023

In a similar study by HubSpot. Marketing tools: Marketing campaigns and content creation tools help get your business in front of your target audience. You can even connect HubSpot to your ecommerce site — for example, Shopify integrates with HubSpot. HubSpot makes it easy with this ecommerce guide.

Trends 104

Trends B2B B2C Social Media 104

Score More Sales

AUGUST 21, 2013

The annual HubSpot INBOUND conference started as a great get-together for fans of the inbound marketing software platform a few years back and has grown now to being one of the biggest and best marketing conferences out there. The post Seth Godin Speaks and Marketers Listen appeared first on Score More Sales.

Marketing 195

Marketing Hubspot Conference Lead Rank 195

Pipeliner

NOVEMBER 9, 2021

Henry Ford once said that “stopping advertising to save money is like stopping your watch to save time” In order to generate enough money to keep your marketing campaigns going, though, it’s essential to make sure that you are achieving a healthy ROI for your efforts. Email Marketing. Content Marketing.

ROI 97

ROI Top of Funnel Outsourcing Services Strategy 97

SBI Growth

NOVEMBER 20, 2012

In the Future of Content Marketing survey, 39% of nearly 60 respondents indicated they did not have a defined content marketing strategy. If you have read my past three articles on content marketing ( article 1 , article 2 , and article 3 ), then this percentage number is strikingly similar. Effectiveness.

Marketing 314

Marketing Hiring Strategy Buyer Persona 314

Pipeliner

AUGUST 21, 2022

The fact that customers are not fooled by cheap marketing tricks. Recent Hubspot research has found that an overwhelming number of people see right through these false promises, so you would do yourself more harm than good by pretending to be something you’re not. How to know whether you’re being customer-centric. Bumper Stickers.

Customer 52

Customer Video Advertising Advertising 52

Hubspot Sales

MARCH 27, 2023

Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales. For example, a website designed to sell online services needs to include: pages detailing the services available, CTAs, photos, and videos.

How To 123

How To Social Media Intent Hubspot 123

Sales and Marketing Management

AUGUST 18, 2017

Walton’s comments were written for the foreword of “Marketing Lessons from the Grateful Dead,” by David Meerman Scott and Brian Halligan. Fellow Deadheads, Meerman is the author of “The New Rules of Marketing and PR” and Halligan is CEO and cofounder of marketing software behemoth HubSpot. Build a diverse team.

Lead Rank 149

Lead Rank Marketing Strategy Trade Show 149

Smooth Sale

MARCH 14, 2022

Digital Marketers Remain Trendy? Note: Our collaborative Blog asks and provides insights on ‘The Four Ways Digital Marketers Remain Trendy.’. The world is changing exponentially and raises the question, how can digital marketers remain trendy? Digital Marketers Remain Trendy. The platform is crucial for marketers.

Marketing 78

Marketing Hiring Social Media Twitter 78

SBI Growth

MARCH 30, 2013

As a Marketing Leader, you hear Pinterest in the news. Pinterest users visually share by posting (pinning) images or videos. This is where blog articles and ebooks are gaining traction in b2b marketing. Being visible on Pinterest gives you an additional marketing channel to reach more people.

B2B 332

B2B Ideal Customer Profile Marketing B2C 332

Score More Sales

DECEMBER 31, 2012

We are just sharing some favorites, including one amazing video (get your pen and paper out for it) from our friend Todd Schnick of The Intrepid Group, our own top posts, and some great sales community sites. Hubspot Blog. We use Hubspot and these guys know how to engage viewers. SalesPro Central. Social Media Today.

Video 210

Video Social Media Outbound Hubspot 210

Nutshell

APRIL 24, 2024

That’s why integrating it with the best Outlook CRM is the perfect way to expand its usefulness and empower your sales and marketing teams. An Office 365 Outlook CRM integration allows you to do so much more with your email service, including team collaboration, sales management, email marketing, and lead generation. HubSpot CRM 4.

Microsoft 71

Microsoft Lead Rank Lead Scoring Hubspot 71

Pipeliner

JANUARY 27, 2022

SaaS marketing typically demands a different approach than marketing a physical product or even an intangible service. To achieve the best possible results and avoid all those common pitfalls that plague SaaS marketers, take a look at our selection of the best SaaS marketing practices for 2022. Track Important Metrics.

Cost per Acquisition 91

Cost per Acquisition Marketing Case Study Social Media 91

LeadFuze

NOVEMBER 30, 2021

Video conferencing apps were downloaded in record numbers during the week of March 14th to 21st, 2020. Video conferencing for sales have become much more common in the past decade and companies are realizing that they can be a big help. Video is a great tool for team collaboration, but many teams are still not taking advantage of it.

Video 52

Video Meeting Face-to-face Conference 52

Hubspot Sales

SEPTEMBER 14, 2020

Digital marketing is one of the hottest fields for young professionals entering the workforce. The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. Image Source: HubSpot.

Hiring 105

Hiring Social Media Marketing Webinar Metrics 105