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Measuring Sucess in Local Social Media Marketing: Key Metrics and Tools

BuzzBoard

Social media marketing is one of the most effective tools at your disposal. Social media establishes a direct line of communication with local customers, enabling the creation of personalized small business marketing campaigns. A successful social media marketing strategy emphasizes monitoring campaign performance.

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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? What Do Sales Intelligence Tools Do?

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The best sales prospecting tools that integrate with your CRM

Nutshell

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects. You can save potential leads on the dashboard to pursue later.

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Media Roundtables in the Age of Social Distancing

Sales and Marketing Management

Author: Stephanie Quilligan With in-person meetings on hold for the foreseeable future, it’s hard to imagine a circumstance that would allow a traditional media roundtable anytime soon. Your media invitees may not have to factor in travel time for a virtual roundtable, but they’ll still need a compelling reason to attend.

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How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. A successful media kit makes a good first impression on your potential collaborators. As a result, it paves the way for more sales. Introduction.

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Top 10 Social Selling Tools

Zoominfo

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Top Ten Social Selling Tools: 1. LinkedIn Sales Navigator. Keep reading!

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Integrating Your CRM With Social Media and Advertising Platforms

Nutshell

A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. It can also integrate with different tools, including social media and advertising platforms. Why bother with CRM social media integration, though? Keep reading to learn more.