Pointclear

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Via ClickZ.

B2B 190

B2B Buyer Trade Show PointClear 190

No More Cold Calling

FEBRUARY 15, 2018

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. The #1 reason sales teams find their job so daunting is they believe circumventing the gatekeeper is the answer to their lead generation woes.

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

No More Cold Calling

JANUARY 24, 2019

Cold calling doesn’t differentiate your organization from the competition, nor does it result in qualified lead generation. What makes this lead generation technique so ineffective? Consider the following situations: You call someone who downloaded a whitepaper or watched a webinar. What about “warm calls”?

Cold Calling 269

Cold Calling Referrals Sales Qualified Lead Lead Generation 269

eGrabber

AUGUST 20, 2020

Increase the number of leads as well as boost the effectiveness of sales and marketing plans with an updated B2B prospect list now. Increase your B2B Marketing Outreach Now. This is the best time to ramp up your B2B lead generation efforts. If you are relying on LinkedIn for lead generation, you need to know this.

B2B 98

B2B Marketing Lead Generation Decision Maker 98

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. But what’s the return on investment?

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

The Pipeline

MARCH 31, 2011

Social Selling University – Webinar. Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution. Sales 2.0 , Sales Skills , sell better , Social Selling University , Tibor Shanto , Trigger Event Selling , Trigger Events , Webinar.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

eGrabber

JANUARY 3, 2020

Generating leads for small businesses is a daunting task for small business owners. They often struggle to figure out the right lead generation strategy that works for them. They also can’t afford to have enough people or the right people to generate leads for small business. eGrabber Webinar series.

Small Business 104

Small Business Small Business Sales Qualified Lead Leads 104

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

eGrabber

MARCH 24, 2020

LinkedIn is the power house for B2B lead generation. Around 79% of the B2B marketers consider LinkedIn as a good source to generate B2B leads and build email marketing lists says, a recent LinkedIn statistics (2020). The primary reason why LinkedIn Groups are used for marketing is.

Email Marketing 98

Email Marketing Groups LinkedIn Marketing 98

SBI

DECEMBER 18, 2018

As you plan your sales and marketing strategies for next year, have you assessed the state of your data and technology stack? I sat down to discuss this topic in a webinar with Nancy Nardin, Founder of Smart Selling Tools and Vendor Neutral. Let’s start by looking at the current state of the market- it’s not pretty.

Ideal Customer Profile 123

Ideal Customer Profile Webinar Metrics Data Lead Rank 123

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle.

Lead Rank 172

Lead Rank Lead Scoring Lead Management Sales Qualified Lead 172

Gong.io

JULY 5, 2022

It‘s where a buyer initially becomes aware of your brand, typically through some kind of inbound marketing channel like a blog post (you know, like this one). Awareness-stage efforts are largely owned by marketing, though social media engagement from sales reps is becoming an increasingly important tool for B2B lead generation.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Hubspot Sales

JUNE 1, 2021

You don't have the luxury of saying, " We want to radically improve our lead generation numbers. If you're broader strategic objective is to cut production costs without sacrificing too much productivity, some operational objectives you might set could be: Speaking to other vendors to see if you can get lower-priced raw materials.

Objections 97

Objections Lead Generation Guidelines Discount 97

SBI

OCTOBER 22, 2014

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey!

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Zuant’s success is based on the very real need to quantify event marketing investments.

ROI 68

ROI Industry Chemicals SAP 68

Crunchbase

SEPTEMBER 29, 2021

Outbound SDRs will usually be responsible for opening new “cold” accounts that had no previous exposure to the vendor. They will be following up on leads generated by marketing teams, such as e-book downloads, webinar attendees, content syndication leads, website inquiries, demo requests, event leads, etc. .

Outsourcing Services 52

Outsourcing Services Outbound Hiring Inbound 52

SBI

OCTOBER 6, 2019

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Salespeople can quickly discover when a company is evaluating new vendors. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success.

Video 92

Video Lead Rank Marketing Qualified Lead Webinar Metrics 92

Highspot

MARCH 18, 2024

We’ll look at what these tools are, why they matter, how to use them, and what to ask when evaluating vendors. These span data management to forecasting and lead generation. Lead Generation and Qualification Tools like LeadIQ utilize AI algorithms to identify potential leads by analyzing customer data.

Sales Tools 52

Sales Tools Tools Lead Rank SAP 52

Sales Hacker

JULY 7, 2021

This framework asks sales and marketing to work together to provide buyers with the content they need at the right time in the sales process. The awareness stage is when your marketers should introduce your product, service, or company. Live and recorded how-to webinars. What is the buyer’s journey? Consideration.

Top of Funnel 110

Top of Funnel Ideal Customer Profile Lead Rank Decision Maker 110

SalesLoft

SEPTEMBER 16, 2022

Spend time around a marketer and you’ve likely heard us preaching the importance of serving the right content to the right buyer at the right time, but what does that actually look like? While awareness content is often used in “always-on” marketing campaigns, this top-of-funnel content can also be adapted for timely news releases.

Top of Funnel 59

Top of Funnel Webinar Metrics Pipeline Strategy 59

SBI

APRIL 29, 2014

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? What problem/s are you solving for sales and/or marketing organizations? This week I interview Leslie Stretch, President and CEO of CallidusCloud.

Up-Sell 135

Up-Sell Closing Lead Generation Revenue 135

SugarCRM

FEBRUARY 2, 2022

According to Gartner, lead generation is a top growth priority for many businesses. And yet, in one survey, almost 60% of business decision-makers pointed to lead generation as a top challenge. With so much effort to get those leads, you certainly don’t want to let any drop through the cracks. Generate Leads.

Lead Management 49

Lead Management Lead Rank Lead Scoring Sales Qualified Lead 49

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle.

Lead Rank 100

Lead Rank Lead Scoring Lead Management Sales Qualified Lead 100

eGrabber

MARCH 24, 2020

LinkedIn is the power house for B2B lead generation. Around 79% of the B2B marketers consider LinkedIn as a good source to generate B2B leads and build email marketing lists says, a recent LinkedIn statistics (2020). The primary reason why LinkedIn Groups are used for marketing is.

Email Marketing 40

Email Marketing Groups LinkedIn Marketing 40

PandaDoc

OCTOBER 3, 2023

This insight allows the companies to tailor their marketing campaigns to highlight this feature in those specific regions. This is possible because AI examines much wider inputs like historical data, current market trends, and even external factors like economic indicators. Turbo with API and predefined inputs.

Lead Rank 52

Lead Rank Sales Process Lead Scoring Outsourcing Services 52

SBI

MARCH 12, 2013

Marketers prove their allegiance to the new ruler because of its power as a market-awareness and lead generation tool. Content marketing, as the practice is called, is a semi-automated mechanism that gives organizations the ability to extend their sales-reach—to keep in touch (i.e. It is not selling however.

Marketing 125

Marketing Distribution Sales Cycle Ideal Customer Profile 125

The Pipeline

JULY 25, 2011

in addition to presentations there were a number of vendors. All around the other vendors all were accepting credit cards, bit my man! Lead Management. When Sales Met Marketing. B2B Lead Generation Blog. Community Marketing Blog. Sales and Marketing Loudmouth. Funnel management. Gap Selling.

Pipeline 265

Pipeline Hiring Top of Funnel Vendor 265

Vengreso

JUNE 27, 2022

Although cold calling, inbound marketing, inside sales and field sales still have a place in the sales planning of many companies, the modern B2B buyer is looking for a different type of interaction with B2B sellers. The buyer’s journey often starts with a Google search looking for compelling content and market research.

B2B 134

B2B Top of Funnel Decision Maker Ideal Customer Profile 134

Partners in Excellence

SEPTEMBER 29, 2014

I was surprised by some of the discussions from sales and marketing professionals. There are too many–and too many that should know far better–that define “nurturing” as a daily pummeling of emails (some of the marketing automation and email marketing companies are the worst offenders).

Lead Gen 95

Lead Gen Lead Rank Lead Scoring Leads 95

Sales Hacker

MAY 21, 2020

When inbound sales and marketing works, it’s great. That can lead to a lot of opportunities for things to break down and for buyers to fall through the cracks. Speed-to-lead isn’t considered a top priority. They don’t offer an omnichannel experience in terms of the lead follow-up process. What Is Inbound.

Follow-up 132

Follow-up Inbound Lead Rank Marketing Qualified Lead 132

The Pipeline

APRIL 15, 2011

How Marketing Can Help Sales After the Handoff. Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution. Marketing and Sales become unified around one process, instead of each focusing only on their respective ends of the revenue pipeline. March 2008. February 2008.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

SBI

MARCH 26, 2013

The subjects of both books are decidedly applicable to the field of Sales and Marketing. As the vendor of an expense reporting system, an obvious ooch would be to offer prospects a free product that lets their people take photos of receipts with their smart phones. Made to Stick explores why some ideas thrive while others die.

Marketing 123

Marketing Report Vendor Webinar Metrics 123

Sales Hacker

JULY 15, 2021

The prospects soak up everything your marketing team has to say. When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. That’s the tremendous power of account-based marketing (ABM). What is account-based marketing? Source: Drift.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107

The Digital Sales Institute

MAY 5, 2022

Although the law is wide and broad, it lacks precision in terms of what vendors can and cannot do. Sellers are feeling the sting of severe and unduly cautious directives generated by acute sales and GDPR concerns. There’s already so much pressure to satisfy often-outdated marketing and conversion KPIs. Use social selling.

Cold Calling 52

Cold Calling Social Media How To Social Selling 52

eGrabber

NOVEMBER 30, 2021

1 Automated Lead Generation Software for Sales Reps to Improve Sales Performance & Increase Sales Try for Free. All your sales & marketing campaigns will be in vain. Some businesses buy lists from vendors. Marketing studies reveal that every year, around 25%-30% of the prospect data becomes inaccurate or obsolete.

Ideal Customer Profile 52

Ideal Customer Profile How To Campaigns Lead Generation 52