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Maximize Your Trade Show Success And Business Growth

Smooth Sale

Use demonstrations, samples, or interactive displays to engage attendees and give them a hands-on experience. Consider adding a relevant sample product or special thank-you gift to the follow-up to generate more interest and encourage additional correspondence. During the Show: Showcase your products/services.

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Leads are Hard 

Pointclear

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Not surprisingly, the “leads” advertisers would get from the magazines were a mixed bag. Sound familiar?

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How to Use Your Company Car to Increase Sales Now

Smooth Sale

Use it to hand-deliver products, samples, or personalized thank-you notes to clients and prospects. Executives Diary Magazine Features leaders from varying fields sharing their inspiring stories, including Elinor Stutz. Delivering the WOW Factor Have you ever heard of something called ‘surprise and delight’?

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B2B Product Manager March 2021

Product Management University

Sample our On-Demand course lessons to learn how outcome-based product management and product marketing make everything easier. Join our mailing list and get the monthly magazine delivered directly to your inbox. Join our mailing list to get the announcement. Enjoy The B2B Product Manager March issue.

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B2B Prospecting Data Just Keeps Getting Better

Pointclear

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

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Why You Don't Have Enough New Opportunities in the Pipeline

Understanding the Sales Force

They are very different from the leads of yesteryear; bingo cards from magazines, call-ins, and brochure requests. Today your brochures live on or as Websites, call-ins went the way of the typewriter, and the closest thing to a bingo card are the inbound leads requesting samples, white papers and free trials. All those new leads?

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Workplace Wellness Can Deliver a Healthy ROI

Sales and Marketing Management

The company, which has been named one of the best places to work in Georgia by Georgia Trend Magazine, incorporates education, contests and incentives into its benefits program, adopting a holistic approach to helping workers be happier and healthier. They also filled out surveys about habits such as exercise, smoking and diet.

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