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Six engagement tricks for better customer retention

Salesmate

Customer retention is more budget-friendly than investing your time and money on finding new customers. Research done by the Harvard Business School proves that improving customer retention by 5% increases profit by 25-95%. For any business to survive and manage a healthy profit margin, retaining older customers is really crucial.

Retention 122
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Acquisition and Retention: The Yin and Yang of Customer Strategy

Pipeliner

Which actions do companies often take for customer retention? People mistakenly assume that retention efforts benefit customers. For most sales organizations, customer retention is a perennial problem that no company can claim to have solved. Some ask, “which is better: acquisition or retention?”, All of these.

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Can AI revolutionize your content marketing strategy?

Pipeliner

The Role of AI in Content Marketing Kyle kicked off our discussion by emphasizing the importance of having a strategy before deploying AI tools for marketing. Solely relying on AI tools and neglecting the need for a marketing strategy can be a pitfall. He also mentioned Midjourney as a creative design tool.

Scale 97
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You Can’t Grow What You Can’t Keep

Pipeliner

Much less focus is given, though, to the seemingly less sexy topic of account retention. It’s almost as if retention is a passive function as opposed to the mightily active growth activity. Regarding that “keeping”, even a small increase in a firm’s client retention rate exponentially accelerates revenues and profits.

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My Fight With ChatGPT, Coaching ChatGPT

Partners in Excellence

I expressed my surprise, I said, as a leader, people management issues, such as performance, development, retention, are critical, why haven’t you identified any people management/leadership metrics? Ever polite, ChatGPT apologized and responded with 15 people management based metrics.

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BHAGs And Radical Simplification

Partners in Excellence

” Other things like pipeline, forecast accuracy, gross margin, and so forth have to be balanced out. Are they using the tools most effectively to achieve their goals? I propose that single metric might be retention/attrition. But there’s a more strategic view on retention/attrition.

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Leveraging Tools To Make Us Better

Partners in Excellence

Over the past week or so, I’ve been on a bit of a rampage on sales and marketing automation tools. In reality, I’m really a strong enthusiast and advocate for leveraging automation tools as much as possible. We’ve seen sales teams leveraging tools with great impact and amazing results. Why are you turning your back on us?”

Tools 48