Zoominfo

APRIL 9, 2019

Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

SendBuzz

MAY 20, 2023

Because email marketing makes use of a platform that people already frequently use, it offers the capacity to nurture leads. But not everyone makes effective use of email marketing as they approach the client without a prior plan. The market size of email marketing is $7.5 How to create an email marketing plan?

Email Marketing 52

Email Marketing Strategy Marketing Campaigns 52

SendBuzz

MAY 2, 2023

Because email marketing makes use of a platform that people already frequently use, it offers the capacity to nurture leads. But not everyone makes effective use of email marketing as they approach the client without a prior plan. The market size of email marketing is $7.5 How to create an email marketing plan?

Email Marketing 52

Email Marketing Strategy Marketing How To 52

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. Either way, there are a host of obstacles to marketing time management that can impede productivity. So, You Want to Improve Marketing Productivity?

Marketing 130

Marketing Campaigns ROI Scale 130

Sales and Marketing Management

DECEMBER 14, 2020

That means they are engaging with your content further down the funnel. As a result, your content can’t be just a companion to a sales-led customer conversation?— There are four forever changes transforming sales training and enablement from here on out: Marketing is the sales development team. All selling is inside selling.

B2B 199

B2B Revenue Top of Funnel Margin 199

Allego

SEPTEMBER 15, 2021

B2B selling is changing so quickly, it’s a bit like riding a rollercoaster. The new Gartner ® Market Guide for Sales Enablement Platforms reports on this trend and others in its latest roadmap for organizations evaluating technology vendors. By 2025, 50% of B2B sales organizations will record 75% of conversations with buyers.”.

Sales Enablement 62

Sales Enablement Marketing Vendor Ideal Customer Profile 62

Zoominfo

JUNE 16, 2021

Get rid of any spammy content. Getting rid of spammy content doesn’t just apply to subject lines, though. Instead of asking for time on a prospect’s calendar too early, consider substituting it for a meaningful Call to Action. For this reason, keep the domain name the same in your marketing emails. from an unknown sender?

Ideal Customer Profile 130

Ideal Customer Profile Prospecting Scale Guidelines 130

Allego

JANUARY 18, 2024

Sales enablement managers are involved in new hire onboarding , sales training , sales content management , and implementing cutting-edge tools and software. Watch Now 22 GPTs for Sales Enablement GPTs for Revenue Enablement All-encompassing GPTs to help with revenue enablement , sales enablement management, and go-to-market strategy.

Sales Enablement 71

Sales Enablement Hiring Customer Webinar Metrics 71

Pipeliner

NOVEMBER 1, 2019

10 Reasons Why a B2B Lead Generation Department Should Report to Marketing and Not to Sales. As a consultant, I regularly advise that appointment setting Lead Generation Departments report to Marketing and not to Sales. Staffing is made easier with better visibility to often complex and shifting marketing campaign calendars.

Lead Gen 75

Lead Gen Report Lead Rank Lead Scoring 75

Zoominfo

FEBRUARY 19, 2019

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. If you’ve ever asked yourself a similar line of questions, fear not, dear marketer. What should I write about? Let’s get into it!

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189

Crunchbase

JANUARY 13, 2023

The modern B2B buyer doesn’t need to get on the phone or fill out a contact form to learn the ins and outs of a product — they have all the fact-finding capabilities right at their fingertips thanks to the infinite sprawl of the internet. Get creative with your content. Sale made, deal closed, customer acquired. Easy, right?

Top of Funnel 98

Top of Funnel Social Media Face-to-face Engineering 98

Nutshell

OCTOBER 2, 2020

B2B brands either understand the importance of content planning, or they struggle to generate leads. When it comes to content planning, there is a bold line between companies that have their strategy figured out, and companies that struggle to generate leads by using varying and inconsistent methods. B2B vs. B2C.

B2B 99

B2B B2C Social Media How To 99

Sales and Marketing Management

OCTOBER 29, 2018

Author: Paul Nolan A new year means a new calendar, and new trends to incorporate into your go-to-market strategy. It may be a fool’s errand to predict what B2B marketing strategies will emerge in 2019, but trendwatching is an important skill for business leaders across all industries. Automate for efficiency.

Top of Funnel 120

Top of Funnel Scale Hiring Demand Generation 120

Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. For instance, if your target market includes both sales and marketing professionals, you could create two separate campaigns: one on lead generation tips, and another on how to follow-up with leads more effectively. To add to that, this type of content often gets flagged as spam.

Top of Funnel 233

Top of Funnel Campaigns Scale Buyer Persona 233

Zoominfo

JUNE 16, 2021

Get rid of any spammy content Would you open an email with the subject line, “Guess what we have in store for you!!” Getting rid of spammy content doesn’t just apply to subject lines, though. Instead of asking for time on a prospect’s calendar too early, consider substituting it for a meaningful Call to Action. Yeah, me neither.

Ideal Customer Profile 100

Ideal Customer Profile Prospecting Scale Guidelines 100

Jeff Davis

DECEMBER 17, 2018

I‘ve had the pleasure of learning so much about how to strategically align B2B Sales and Marketing this year through too many different interactions to count. Also, great content for sales leaders to better understand what they should be asking for from their marketing counterpart to help their sellers succeed.

Ideal Customer Profile 72

Ideal Customer Profile Resources B2B Marketing 72

Sales and Marketing Management

MARCH 8, 2019

Typically, in January and February, depending on fiscal calendars, we all see pictures of salespeople in our networks posting party pics from Las Vegas or some other city’s convention center. The event was a culmination of thorough planning and conscious decisions about the learning objectives, content, fun and logistics.

InsideView 223

InsideView Scale Exercises Call-back 223

Babette Ten Haken

SEPTEMBER 11, 2018

In spite of the topics I scheduled on my editorial calendar, the theme of this week’s posts is rapidly becoming Communication. Or asking for a contribution of free content. Also, it is my pleasure to share my colleagues’ content with them. I’m working on groundbreaking XXX technology for B2B sales and marketing.

Social Media 205

Social Media Ideal Customer Profile LinkedIn SME 205

Gong.io

FEBRUARY 23, 2023

But as you head into another calendar filled with unknowns, where should your efforts and attention be focused? With dramatic increases in the number of self-guided interactions , they’re doing research, consuming content, and consulting peers and reviews long before they even engage with a rep from a supplier.

Data 121

Data Closing Buyer Call-back 121

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! The 3 Biggest Potholes of B2B Events (And How to Steer Clear). Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Mindtickle

DECEMBER 7, 2023

My name is Parth Mukherjee, and I’m the Vice President of Product Marketing at Mindtickle. However, market valuation and investor pressures often drive vendors to create capabilities in many different areas. Just imagine the tech stack you already have in a go-to-market organization today, especially on the sales side.

Revenue 52

Revenue Hiring Analytics Vendor 52

Highspot

NOVEMBER 9, 2021

” Launched in early September, the Highspot Marketplace is an exchange where Highspot customers can quickly and easily access content from more than 20 marketing, sales, enablement and customer success partners. That’s why it makes sense for us to integrate our content into the Highspot system.”

Strategy 98

Strategy Customer Lead Rank Lead Scoring 98

Zoominfo

FEBRUARY 19, 2019

The premise of B2B content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. If you’ve ever asked yourself a similar line of questions, fear not, dear marketer. What should I write about?

Top of Funnel 100

Top of Funnel B2B Buyer Persona How To 100

LeadFuze

NOVEMBER 30, 2021

Signature sales and marketing is a proven tool, and sales email signatures are an easy way to start making it work for you. Essentially, sales manager email signature marketing is a way to turn your individual business email into a lead generation machine. 1 – Pair Your Work Calendar and Sales Manager Email Signature.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Social Media Case Study 52

SBI

NOVEMBER 6, 2018

SmartCloud Connect brings data from CRM directly to your email and calendar sidebar AND it automatically updates your data in CRM from your email and calendar. Sitting between the marketing automation and CRM platforms, it takes marketing qualified leads, then sales qualifies them, then passes them onto the CRM for pursuit.

Ideal Customer Profile 116

Ideal Customer Profile VanillaSoft Sales Qualified Lead Account Based Marketing 116

LeadFuze

JUNE 25, 2019

Before I started researching the content for this article, I thought that email was going to be a critical channel for B2B content marketing. Some of the most surprising findings came from The State of B2B Email Marketing report , released earlier this year. Credit: The State of B2B Email Marketing report.

Email Marketing 55

Email Marketing B2B Marketing Campaigns 55

Emissary

SEPTEMBER 27, 2021

With a vast majority of B2B revenue coming from existing clients, meaningful QBRs can produce real monetary impact. How to fix it: Work with marketing to create templates that are rich in value messaging, and which force customization to the specific client and the state of your relationship. Be sure to message the meeting.

Exercises 245

Exercises Demand Generation Agencies How To ROI 245

Allego

JANUARY 11, 2024

And that’s saying a lot, considering all the tech I’ve seen come to market over the years: the Web, computer games, digital music, cell phones, tablets (first generation iPad owner here), social media, and everything else we use today. Want a GPT for sales content? For marketing strategy? They continue to innovate and improve.

Ideal Customer Profile 71

Ideal Customer Profile Customer Social Media Negotiation 71

Vengreso

DECEMBER 4, 2020

Buyer behavior and selling motion are completely in sync and it is through correct B2B prospecting that we can succeed in this always-evolving field. To help you out, I’ve put together a compendium of my favorite B2B sales prospecting tools: including those that have a free plan and paid versions. Tools to Qualify Prospects.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Vengreso

JANUARY 18, 2022

It is through the use of the right B2B prospecting that we can continue to succeed in this always-evolving field. To help you out, I’ve put together a wide array of my favorite B2B sales prospecting tools: including those that have a free plan and paid versions. Buyer behavior and selling motion are in sync.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Allego

FEBRUARY 19, 2020

The selling process, especially in B2B, is complex. Here are the five sales conferences and events you need on your calendar in 2020. SiriusDecisions Summit is the must-attend event for sales, marketing, product innovators and trendsetters who drive growth in the most well-respected high-performing companies today.

Conference 100

Conference Face-to-face Sales Enablement Networking 100

Score More Sales

SEPTEMBER 5, 2013

Top sellers and sales leaders have always appreciated predictability such as specific dates on the calendar for annual planning, quarterly planning, coaching sessions, and reviews. We have incorporated this into our marketing and sales –. We are a content shop and put out a ton of valuable content. But in business?

Lead Rank 233

Lead Rank Lead Scoring Webinar Metrics Referrals 233

Score More Sales

MAY 27, 2013

There are three major reasons you need to have regular time blocked off in your calendar for being social online. First and foremost, work to build a robust profile in the right places where your target market and partners go. Then work to add content so that you are regularly updating ideas to share with this market.

Inside Sales 230

Inside Sales Trade Show Ideal Customer Profile Telecommunications 230

SalesLoft

FEBRUARY 9, 2024

This shouldn’t feel like marketing automation, it should feel like a personal touch. Be available Make it easy for potential customers to reach you, whether that’s replying to email, driving them to an e-commerce site, or including a dynamic calendar link that allows them to book a meeting. Be ready to change with it.

Enterprise 52

Enterprise Enterprise Lead Rank Revenue 52

Zoominfo

MAY 9, 2022

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Sales professionals are expensive,” says Christy Green, a senior product marketing manager at ZoomInfo. Marketing Automation vs. Sales Engagement Some people mistakenly confuse sales automation platforms with marketing automation platforms.

Scale 130

Scale Sales Automation Hiring ROI 130

Apptivo

APRIL 6, 2022

Email marketing is one of the most popular and comparatively cost-effective methods of marketing in today’s era. Email marketing is a powerful tool that is heading the marketing game of many B2B and B2C business models. All About Email Marketing. What is Email marketing? What is Email Marketing?

Email Marketing 52

Email Marketing Examples Marketing Top of Funnel 52

Sales and Marketing Management

NOVEMBER 14, 2017

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.

Customer 174

Customer Top of Funnel B2C Funnel 174