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How the Customer Onboarding Process Helps Retain Loyal Customers

Pipeliner

Customer onboarding refers to the process of which your customer gets introduced to your brand, product, or service. For example, when you receive a set of headphones from a specific brand and in the box is a manual, that manual is considered as part of the customer onboarding process. The solution?

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Helpful Recruiting Terms for Job Seekers to Familiarize

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Helpful Recruiting Terms for Job Seekers to Familiarize Back in the job-hunting market? Still, understanding five of these crucial recruiting terms allows you to navigate the job market effectively and master the sometimes confusing hiring language.

Hiring 117
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How to Focus on Customer Retention to Acquire New Accounts

Alice Heiman

Attract New Customers. More often than not , sales and marketing efforts are centered around customer acquisition. But by focusing only on getting new customers , businesses may not be optimizing the customer experience for their current ones. So why not focus on customer retention? .

Retention 143
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The Customer Success

Pipeliner

The Customer Success Bow Tie. Customer success is a vital, yet often overlooked part of keeping and growing a business. All too often, companies struggle with onboarding and engaging their clients in a way that gives the customer maximum value. Highlighting how what you offer can meet a need.

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Choosing The Right SaaS Sales Model For Your Company

Zoominfo

But how do you know what SaaS sales model is right for you? Choosing the right model for your business will tell you how many salespeople you need to hire, how you will contact and interact with customers, who your potential customers are, and how you can successfully close the deal. Customer Self-Service.

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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B

Product Management University

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

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Aligning Your Brand Messaging to Increase Sales and Retention (video)

Pipeliner

Jed Morley is a brand strategist, backstory branding expert and CMO-for-hire, who helps CEOs scale their businesses by getting their story straight. This Expert Insight Interview discusses: Why companies must focus on the entire customer journey when it comes to branding. The importance of living up to the brand’s promise.