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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. What is the Landing Page’s Importance in Digital Marketing? What Makes a Good Landing Page?

Marketing 246
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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. What is the Landing Page’s Importance in Digital Marketing? What Makes a Good Landing Page?

Marketing 130
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What is Conversational Marketing?

Zoominfo

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.

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5 Campaign Optimization Tips for Better Email Marketing

Zoominfo

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Channels 220
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How To Develop Landing Pages That Actually Convert

Smooth Sale

Image via Unsplash (CC0 License) Attract the Right Job Or Clientele: How To Develop Landing Pages That Actually Convert A landing page is a specific page on your website that sits all by itself. It’s not the homepage; it’s a page people end up on after clicking a link you provide.

B2C 78