Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Social Media 205

Social Media Influencer Media Hiring 205

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

Hiring 174

Hiring Social Media Media Distribution 174

No More Cold Calling

JANUARY 3, 2013

as they hop on the social media bandwagon makes for a crowded ride. Want to get the real scoop about social selling? There are various opinions on what social selling actually means. Those opinions come from folks out in the world of sales and from marketers, which I admit confuses me, because marketers don’t sell.

Social Media 271

Social Media Social Selling Media InsideView 271

Sales and Marketing Management

JANUARY 18, 2021

Author: Sean Gordon The rollercoaster of the past year has forced companies to drastically alter their operations, all with their employees, customers and prospects in mind. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage?

Video 317

Video Scale Marketing Face-to-face 317

BuzzBoard

FEBRUARY 23, 2024

Core Strategies to Differentiate your Digital Marketing Agency for Small Businesses As a member of a digital marketing agency, navigating the competitive landscape can be challenging. The initial strategy to consider is the effective utilization of social media to captivate the attention of your target market.

Social Media 52

Social Media Ideal Customer Profile Media Lead Rank 52

BuzzBoard

APRIL 6, 2024

Exploring the Concept of Lead Nurturing on Social Media for Small Businesses Conceptualizing lead nurturing on social media for small businesses takes a unique approach. Consumers are more responsive to businesses they feel connected to on a personal level, highlighting the importance of social media engagement.

Social Media 52

Social Media Media Lead Nurturing Lead Rank 52

Partners in Excellence

APRIL 22, 2020

Over the past 5 or so years, it seems a large number of people think social media and social platforms are the future of sales and marketing. We (or at least I) get deluged with connection requests, followed by the inevitable prospecting messages. Is Social Media Really Anti-Social?

Social Media 111

Social Media Media Face-to-face Twitter 111

Vengreso

JULY 12, 2023

Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling , it’s hopefully a big part of your professional life as well. An incredibly valuable tool for gathering this intelligence is through the usage of social media networks.

Social Media 52

Social Media Media Social Selling Face-to-face 52

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 130

Hubspot Sales

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

Social Media 132

Social Media Ideal Customer Profile Media Strategy 132

No More Cold Calling

JULY 7, 2016

A LinkedIn connection is not a sales lead. In fact, after looking at your profile I would like to loop in our VP of Marketing, (Name), and invite you to our free Strategy call for lead generation and list building. He is one of the best in the country when it comes to Marketing strategies. It’s social stalking.

Social Media 239

Social Media Lead Generation Sales Qualified Lead Media 239

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. And that content is a gateway to a possible sale. What is the Landing Page’s Importance in Digital Marketing?

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? Let’s jump in.

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. 76% percent of BDRs report to sales over marketing.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

DiscoverOrg Sales

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. Why is employee count important for sales? Sales and marketing professionals use employee counts to understand a company’s size. I would know.

Social Media 179

Social Media Media LinkedIn Data 179

No More Cold Calling

APRIL 3, 2020

We see deals in our sales pipeline postponed or disappearing. Sales leaders: Lead generation must be your primary focus. What do businesses typically do when clients stop buying and the sales pipeline dries up? They cut advertising, travel, training, marketing, and discretionary expense line items. So, what do you do?

Pipeline 414

Pipeline Prospecting Ideal Customer Profile Referrals 414

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts.

Data 130

Data Scale Lead Rank Marketing 130

SalesHandy

JULY 5, 2021

This drives down the conversions on these channels, and makes it difficult for lead generation and sales functions to keep up. Which is where social selling comes in. Social selling isn’t a completely new concept in B2B sales – it’s been around since social platforms like LinkedIn and Twitter exist.

Social Media 98

Social Media Social Selling Media Sales Qualified Lead 98

Connext Digital

NOVEMBER 29, 2019

Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market. This puts social media platforms in a prime position for executing effective digital marketing campaigns.

Paid Content 82

Paid Content Social Media Consumer Media 82

Hubspot Sales

MAY 26, 2023

In real estate, you have to understand that prospects aren't going to appear out of thin air. This is a concept known as real estate prospecting. And in the highly competitive world of real estate, prospecting can be challenging. Prospecting should be a fundamental part of your business strategy as a real estate professional.

Real Estate 86

Real Estate Prospecting Ideal Customer Profile Social Media 86

The Sales Hunter

JANUARY 12, 2012

Mark’s Insights on SALES MOTIVATION. Mark’s Insights on PROSPECTING. Mark’s Insights on PROSPECTING. Sales Articles. Sales Motivation. Phone Sales Tips. Sales Development. Sales Call Best Practices. Sales Call Best Practices. Retail Sales Trends. FREE Resources.

Social Media 157

Social Media Media Motivation Prospecting 157

The Sales Hunter

FEBRUARY 8, 2012

Mark’s Insights on SALES MOTIVATION. Mark’s Insights on PROSPECTING. Mark’s Insights on PROSPECTING. Sales Articles. Sales Motivation. Phone Sales Tips. Sales Development. Sales Call Best Practices. Retail Sales Trends. Mark’s Insights on PRICING. FREE Resources.

Social Media 189

Social Media Media Strategy Prospecting 189

Alice Heiman

MAY 2, 2018

Sales is Social. It’s funny to me that people forget that sales is a social process. But, most B2B sales require humans to talk to other humans while understanding the buying process and determining problems that need to be solved. Every good seller has a sales process that follows the way people want to buy.

Social Media 115

Social Media Paid Content Media Closing 115

The Sales Heretic

FEBRUARY 25, 2013

Social media is the most powerful communication tool since the Internet itself. Want to maximize the power of social media to boost your sales? Highlighting promotions Having a sale? Most companies, though, are barely tapping into its potential. Here are twelve activities you should be doing regularly.

Social Media 324

Social Media Media Company Maximizer 324

The Pipeline

NOVEMBER 5, 2015

An essential part of the sales process is getting to know your prospects and building relationships – and social media is the perfect avenue to help you accomplish this effectively. So how can you use social media to make sales and increase your bottom line? Good relationships foster sales.

Social Media 120

Social Media Media Small Business Small Business 120

The Sales Hunter

JULY 30, 2019

Ask salespeople what their number one issue is and you’ll probably hear, “getting good prospects.” Here’s a simple fact: you can’t close a sale until you have someone to sell to. So what does it take to successfully prospect? Have a dedicated time on your calendar to prospect. Don’t allow interruptions!

Prospecting 210

Prospecting Sales Qualified Lead Social Media Lead Rank 210

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase.

Prospecting 208

Prospecting Ideal Customer Profile Strategy Top of Funnel 208

Increase Sales

SEPTEMBER 29, 2014

Until recently junk mail and auto robot dial phone calls seemed to hold the top places for sales pitches, but now social media is leading the pack and is way ahead of all other types of marketing for small businesses. Uneducated small business owners or sales professionals. Marketing consultants or sales coaches.

Social Media 140

Social Media Media Small Business Small Business 140

Increase Sales

JANUARY 11, 2016

With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing. They do not want sales pitches!

Social Media 70

Social Media Education Media Marketing 70

Increase Sales

OCTOBER 26, 2012

With the small business to business world becoming more connected through social media sites such as LinkedIn , there is a lot of social media marketing asking going on for: Credit: www.sxc.hu. Liking other pages on other social media sites. Recommendations. Followers on Twitter. Share on Facebook.

Social Media 145

Social Media Media Marketing Small Business 145

Increase Sales

NOVEMBER 1, 2013

Now it seems that the latest trend is everyone is a social media expert. A recent search in Google retrieved over 1,000,000 hits for “social media expert. More and more of these misguided folks are plying their marketing messages and mistakes at LinkedIn because this is a great place to prospect.

Social Media 161

Social Media Media LinkedIn Retail 161

Jeffrey Gitomer

APRIL 9, 2012

Social media has changed the world. Social media has changed YOUR world. Whatever you’re doing online, whether it’s tweeting, LinkedIning, Facebooking, or YouTubing, Social Media has changed your way of communicating one-on-one, one-on-customer base, and one-to-the-world. Let me clarify that statement.

Social Media 193

Social Media Media Facebook Twitter 193

Smooth Sale

JANUARY 29, 2024

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. However, email marketing can be a far more invaluable tool, raising the issue that it is always best to examine all perspectives upfront.

Top of Funnel 185

Top of Funnel Social Media Funnel Comparison 185

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Social Media 100

Social Media Influencer Media Hiring 100

Vengreso

JUNE 21, 2019

The two bring up some key points to consider if you’re using social media to engage with customers – as you should be! SocialSelling #Sales Click To Tweet. Which Social Media Platforms Should You Use to Connect and Engage with Customers? How well do you know your prospects and clients?

Social Media 99

Social Media Media Customer Facebook 99

Increase Sales

JULY 8, 2013

Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. This study revealed three other interesting facts regarding the use of social media by recruiters: 97.3% of the recruiters favored LinkedIn as their primary social media site in 2012.

Social Media 128

Social Media Media Prospecting LinkedIn 128